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They had to get creative, switching focus to PPE-related items and constructing swag boxes for shipping to virtual attendees and WFM employees. He expects this trend to continue as hybrid events continue alongside hybrid work situations for employees. Another trend was finding ways to bring team spirit into the WFH atmosphere.
While leveraging planning and hospitality trends can help you give guests a fantastic, relevant experience, don’t forget to cover the basics first. Offer a special deal to registered attendees on the limited-edition logo gear for that year’s conference, allowing guests to purchase or request theirs online in the weeks prior to the event.
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Portland’s particular Pacific Northwest appeal also makes the city a big draw for event planners looking for more from their next host destination, as well as attendees seeking to combine business with leisure travel. Costs are rising just as attendees are expecting more value from events.
Reading Time: 6 minutes Free gifts given to attendees at events like global corporate meetings or group incentive travel reinforce company culture. For example, attendees might make personalized selections from premium products such as high-end sunglasses or tech gadgets that align with their passions and the theme of the event.
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For example, a conglomerate can offer products in categories such as apparel, luxury, accessories, and beauty. Understanding the competitive landscape and market trends is essential to ensure your goals are relevant and attainable. Once identified, aligning your company’s goals and each brand’s objectives is crucial.
For example, a sports apparel brand could host a basketball skills competition or a fitness challenge that aligns with its product’s functionality. Similarly, a beauty brand could host a makeup tutorial event that showcases its latest products and trends. This could involve showcasing local talent or featuring a well-known artist.
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The Incentive Research Foundation (IRF) annual report is a powerful tool for understanding the key trends shaping rewards and recognition programs. The 2025 IRF Trends Report highlights the importance of refining strategies in response to new challengesand opportunities. And if youre anything like us, this is a report you never miss.
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