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Data-driven Tips for Using Email Marketing to Promote Events

Endless Events

Using Automation in Email Marketing. The next part of killing it at email marketing is to utilize automation tools. Top Marketing Automation Statistics. 78% of marketers say list segmentation is the marketing automation they can’t live without ( Gleanster ). Create Templates For Automation. Referral Emails.

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2024 Outlook and To-Do’s for Meetings, Incentive Travel, and Sales Incentives

Brightspot Incentive Events

To-Do: prepare for hard decisions on invitees More Small Meetings Perhaps it’s a paradox, with costs rising and budgets tight, that Northstar Meetings Group research says planners expect a rise in small- and medium-sized gatherings. Planners and clients were understanding initially, but now they are frustrated, especially when paying more!

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Future of Meetings and Incentive Travel: 2025 Top Trends and To-Do’s

Brightspot Incentive Events

The latest Meetings Industry Pulse Survey, co-produced by Cvent and Northstar Travel Media, reported planners predict a 12% increase in business event costs but a budget growth of only 11%. With budgets strained, planners have tightened their belts on meeting giveaways and incentive gifting to avoid cuts to the core program.