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Reading Time: 6 minutes Free gifts given to attendees at events like global corporatemeetings or group incentive travel reinforce company culture. Branding – Internal customers (such as your employees) can benefit from branding to reinforce group identity, belonging, and a sense of unity.
Not surprisingly, many predictions align, and our list here is split across segments of corporatemeetings, incentive travel, channel incentives, and sales contests. Brightspot aligned with the Incentive Research Foundation think tank this year and sponsored The IRF 2024 Trends Report [add link when published].
Other popular (and easier) green initiatives include waste reduction, locally sourced food and beverage, and experiences that benefit local communities. ” The IRF/SITE Incentive Travel Index research reinforced that incentive travel is an executive priority, and the soft benefits (such as retention, engagement, and culture) drive ROI.
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