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4 Foolproof Tactics to Generate Event Buzz

Smart Meetings

Whether you’re hosting a small-scale networking event, a sprawling fundraising gala or a multi-day professional conference, generating buzz is essential for ensuring your event is well-attended by excited guests ready to engage with your work. Which would you be more excited to attend? Mobile Engagement Tools.

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Covid in China Could Affect Event-Merchandise Orders

MeetingsNet

Electronic items and accessories, apparel and hats, bags and cases, and other items commonly used as gifts and giveaways at meetings, trade shows, and incentive programs could require more time for fulfillment and shipping from China—or might need to be obtained from elsewhere. and around the world, according to this article on CNBC.com.

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Data-driven Tips for Using Email Marketing to Promote Events

Endless Events

As you know, Adidas has a men’s collection and a women’s collection of shoes and apparel. Adidas is a great example who uses segmentation to send automated messages to the right audience. When Adidas releases a new collection, they use lists segmented by gender to send only the men’s collection to males and the women’s collections to females.

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Portland’s Destination Appeal Beyond the Meeting Room

Skift Meetings

Portland’s particular Pacific Northwest appeal also makes the city a big draw for event planners looking for more from their next host destination, as well as attendees seeking to combine business with leisure travel. Meeting planners continue to face difficulties — but a lack of work isn’t one of them.

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2024 Outlook and To-Do’s for Meetings, Incentive Travel, and Sales Incentives

Brightspot Incentive Events

To-Do: prepare for hard decisions on invitees More Small Meetings Perhaps it’s a paradox, with costs rising and budgets tight, that Northstar Meetings Group research says planners expect a rise in small- and medium-sized gatherings. Planners and clients were understanding initially, but now they are frustrated, especially when paying more!

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Future of Meetings and Incentive Travel: 2025 Top Trends and To-Do’s

Brightspot Incentive Events

The latest Meetings Industry Pulse Survey, co-produced by Cvent and Northstar Travel Media, reported planners predict a 12% increase in business event costs but a budget growth of only 11%. With budgets strained, planners have tightened their belts on meeting giveaways and incentive gifting to avoid cuts to the core program.

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One10’s Takes: IRF 2025 Industry Outlook Blog

One10 Marketing

Forward-thinking planners are pairing these rewards with experiences to enhance perceived value. What This Means for You: North American planners should focus on affordability and personalization. The 2024 Incentive Travel Index revealed that 70% of planners are prioritizing unfamiliar destinations.

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