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Reading Time: 6 minutes Free gifts given to attendees at events like global corporatemeetings or group incentive travel reinforce company culture. WHY CORPORATE SWAG MATTERS You might wonder why you should take the extra effort when it comes to picking out gifts for internal global meetings or group travel incentives.
Brightspot aligned with the Incentive Research Foundation think tank this year and sponsored The IRF 2024 Trends Report [add link when published]. Not surprisingly, many predictions align, and our list here is split across segments of corporatemeetings, incentive travel, channel incentives, and sales contests.
Brightspot aligned with the Incentive Research Foundation think tank, and we put dollars to our passion by sponsoring The IRF 2025 Trends Report. Meeting costs have risen the most in Tier 1 cities and for luxury hotels. Meeting planners are doubling their efforts on quality items that align with event themes or reinforce a message.
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