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Laurie Amigo, strategic branding director at Halo, notes that apparel branding expanded to shirt collars and shoulders so that company and event logos were visible for virtual meetings. Items that are eco-friendly, sustainable and products with a purpose,” Friedman says. Trending: Good Vibrations.
Electronic items and accessories, apparel and hats, bags and cases, and other items commonly used as gifts and giveaways at meetings, trade shows, and incentive programs could require more time for fulfillment and shipping from China—or might need to be obtained from elsewhere.
Reading Time: 6 minutes Free gifts given to attendees at events like global corporate meetings or group incentive travel reinforce company culture. WHY CORPORATE SWAG MATTERS You might wonder why you should take the extra effort when it comes to picking out gifts for internal global meetings or group travel incentives.
For example, a sports apparel brand could host a basketball skills competition or a fitness challenge that aligns with its product’s functionality. For example, a beauty store could provide exclusive discounts or gift-with-purchase offers to attendees, giving them a special incentive to purchase during the event.
Brightspot aligned with the Incentive Research Foundation think tank this year and sponsored The IRF 2024 Trends Report [add link when published]. Not surprisingly, many predictions align, and our list here is split across segments of corporate meetings, incentive travel, channel incentives, and sales contests.
Brightspot aligned with the Incentive Research Foundation think tank, and we put dollars to our passion by sponsoring The IRF 2025 Trends Report. With budgets strained, planners have tightened their belts on meeting giveaways and incentive gifting to avoid cuts to the core program.
The Incentive Research Foundation (IRF) annual report is a powerful tool for understanding the key trends shaping rewards and recognition programs. Adapting Budgets Without Compromising Impact Cost-Conscious Creativity Inflation has pressured budgets across industries, but incentive professionals are responding with creativity.
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