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A custom apparel platform can make these early-bird sales easier to manage by moving it all online, giving you a big picture view of sales, processing payments and shipping the items directly to customers. Kevin Penney is CMO and co-founder of Bonfire.com , a company that’s reinventing how people create, sell and purchase custom apparel.
Brands known for being luxury watchmakers, specialists in home decor and pushers of simple apparel are all trying their hand in the hospitality industry. Event planners know this world well, as what’s expected of them from attendees is no different. The hotel will be located on a portion of the sixth floor and the top four floors.
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Personalize Based on Location. Personalizing based on location is an absolute must for companies planning events. Personalization by location will help you let only your subscribers in those specific regions know about upcoming relevant events. A few examples are shopping preferences, age, gender, location, and more.
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In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. A booth that’s in an unintuitive, out-of-the-way or hidden location probably won’t generate sales. Bold, iconographic designs, typically making a statement.
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Alternately, consider the type of apparel offered such as stylish designs, and fabric and material options that reflect attendee fashion choices or trends. Local artisans and goods – Collaborating with local artisans can help locate handcrafted goods such as organic soap, textiles, or other sustainable gifts.
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