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In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.
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Becoming certified can help set your business on the path to becoming a truly sustainable tourism operator, guiding you to implement structures and policies to support this, as well as being extremely marketable to your audience. Standing for beneficial corporations, B-Corps are businesses that benefit, people, communities and the planet.
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