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4 Foolproof Tactics to Generate Event Buzz

Smart Meetings

Why not ask early-bird registrants to vote on their favorite t-shirt design? A custom apparel platform can make these early-bird sales easier to manage by moving it all online, giving you a big picture view of sales, processing payments and shipping the items directly to customers. Mobile Engagement Tools.

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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. The main idea is to offer free or discounted merchandise to early registrants. Offer easy merch add-on options during the online registration process.

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MICE professionals

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2024 Outlook and To-Do’s for Meetings, Incentive Travel, and Sales Incentives

Brightspot Incentive Events

To-Do: prepare for hard decisions on invitees More Small Meetings Perhaps it’s a paradox, with costs rising and budgets tight, that Northstar Meetings Group research says planners expect a rise in small- and medium-sized gatherings. Planners and clients were understanding initially, but now they are frustrated, especially when paying more!

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Future of Meetings and Incentive Travel: 2025 Top Trends and To-Do’s

Brightspot Incentive Events

The latest Meetings Industry Pulse Survey, co-produced by Cvent and Northstar Travel Media, reported planners predict a 12% increase in business event costs but a budget growth of only 11%. With budgets strained, planners have tightened their belts on meeting giveaways and incentive gifting to avoid cuts to the core program.

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One10’s Takes: IRF 2025 Industry Outlook Blog

One10 Marketing

Forward-thinking planners are pairing these rewards with experiences to enhance perceived value. What This Means for You: North American planners should focus on affordability and personalization. The 2024 Incentive Travel Index revealed that 70% of planners are prioritizing unfamiliar destinations.

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