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What’s a gift-buying planner to do? Use these rules thumb to reduce the carbon footprint of your giveaways: • Find things that are made locally so shipping is more sustainable. If you give away apparel, look for products made of ethically sourced, organic material. Consider what the object is made of. . Plastic is a no-no. •
Electronic items and accessories, apparel and hats, bags and cases, and other items commonly used as gifts and giveaways at meetings, trade shows, and incentive programs could require more time for fulfillment and shipping from China—or might need to be obtained from elsewhere. and around the world, according to this article on CNBC.com.
Portland’s particular Pacific Northwest appeal also makes the city a big draw for event planners looking for more from their next host destination, as well as attendees seeking to combine business with leisure travel. Meeting planners continue to face difficulties — but a lack of work isn’t one of them.
Alternately, consider the type of apparel offered such as stylish designs, and fabric and material options that reflect attendee fashion choices or trends. Sustainability Demonstrating environmental stewardship has almost become a requirement for companies. Try sustainably-made watches, sunglasses, or bamboo jewelry.
To-Do: prepare for hard decisions on invitees More Small Meetings Perhaps it’s a paradox, with costs rising and budgets tight, that Northstar Meetings Group research says planners expect a rise in small- and medium-sized gatherings. Planners and clients were understanding initially, but now they are frustrated, especially when paying more!
The latest Meetings Industry Pulse Survey, co-produced by Cvent and Northstar Travel Media, reported planners predict a 12% increase in business event costs but a budget growth of only 11%. With budgets strained, planners have tightened their belts on meeting giveaways and incentive gifting to avoid cuts to the core program.
Forward-thinking planners are pairing these rewards with experiences to enhance perceived value. What This Means for You: North American planners should focus on affordability and personalization. The 2024 Incentive Travel Index revealed that 70% of planners are prioritizing unfamiliar destinations.
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