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But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
And our top tips for incorporating gamification at your next event. At the end of this article, event gamification will be yours to experiment with. You’ll be equipped to adapt the methods I describe to your specific events and their desired outcomes. Improving the proactivity of attendees. Generating positivity.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Some might even say they border on cheating, but they always capture attendees attention. Below, we rounded up a few articles that give you these and other tips that will make your event remarkable and sticky. Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
You see, we’re the Einsteins of Events for AV and event production. So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . Event Leadership Institute. The Meeting Pool.
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
Get more stage design inspiration by diving into the article up top. If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well. A successful virtual event needs to have the same brand experience as a real-life event.
?? The Best of the Best: Event Promo: How To Promote Your Virtual Event: A Graphic Guide. Attendee Aftermath: Attendee Expectations Post-Coronavirus: What Will They Look Like? ? The moment you have all been waiting for: The Virtual Event Budget Calculator is here! Articles and resources.
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.
The good news is that your attendees crave engagement more than ever. Start with your event invite emails by using killer subject lines. Speaking of top-notch AV, we’ve whipped up a free webinar to help you fulfill the five senses via AV so you can wow attendees right from the start. Your Guide to Event Registrations.
?? The Best of the Best: EventMarketing: 11 Actionable Virtual EventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar! Want To Work For Endless?
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for eventmarketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.
Consumers are bombarded with content, events, and promotions dailyso how can your brand stand out? This article will walk you through 19 powerful brand activation ideas designed to captivate your audience, build authentic engagement, and drive real business results. Generic campaigns just wont cut it anymore.
We tackle this hot issue in an upcoming webinar with our very own Will Curran and Brandt Krueger, as they talk about simple ways to ensure data security for your event before, during and after the date itself. Jump into the article to get your invite! Webinar] The Best Way To Ensure Cybersecurity in Your Events. Definitely!
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Consider a roadshow event.
You’ve probably realized where this is going by now (if not for the title of the article alone!). Yes, event video storage is the answer to all the questions you didn’t even know you had. Let’s take post-eventmarketing, for example. Put Your Videos Out There. So let’s talk about something else.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Is it event technology? The options are endless.
As eventmarketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).
Before gathering the other team members, the team captain should have a basic idea of the goals and structure of the event. They should know the event budget , date, theme, and type of attendees. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more.
We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! While we are on the topic of event tech, if you want to stay up-to-date on the latest and greatest in event tech be sure to subscribe to. , Event Automation.
We have eight examples that prove how successful virtual events can be. From powerhouses like Adobe and Cisco to small UK bread companies, we have a wide array of virtual event examples that will inspire you! ? Additional articles and resources: 5 Hybrid Event Examples To Inspire Your Process. Upcoming Events. ?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
If your goal is to create incredible events that dazzle attendees, look no further. This list of events from leading brands like MozCon, Adobe, and SXSW are all prime examples of how to plan a memorable attendee experience. Today, it’s not enough to wow your attendees. What is the attendee experience?
They’re a time for event planners to provide guests with an experience they’ll remember. In fact, 91 percent of event planners measure whether or not an event is successful based on attendee satisfaction, according to EventMB. Here are five effective ways to increase event attendance.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event revenue.
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. I’d also recommend thinking about the value that your email marketing brings to them.
From another article about Global Meetings Industry Day, several data points point to highlight key trends in the industry. Among these is the news that event job growth outpaces the average rate by 4%, owing to the sheer number of meetings they serve (more than 5,000 each day!). Online EventMarketing Techniques.
Thinking back to March, Matthew wasn’t very impressed with the industry’s first attempts at virtual events. “The early events that I was attending back in March this year, they were almost fancy versions of just webinars. It was a video presentation and a load of attendees listening.
Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. These tips can apply to almost any event. That should be enough to create a truly remarkable event. This Year’s Event Statistics.
?? The Best of the Best: Generating Revenue: Podcasting As A New Revenue Stream For Events: Learn How! Event Pricing: Event Pricing: Attendees Paying What They Choose. ? Worried you might be missing something while planning your virtual event? Articles and resources. Articles and resources.
They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? leading up to the event.
” “Typically at an unconference, the agenda is created by the attendees at the beginning of the meeting. The last example announces that their “unconference” is closing session proposal submissions six months before the actual event! Unconference is not a marketing soundbite. No related posts.
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. SaaStr’s Dayna Rothman, and The Biggest B2B Event in the World.
The ‘why’ is the reason or purpose for the event, and also includes the intended outcome for both the brand and the attendees. In essence, it’s what you want event goers to experience. To further explain, we’re going to break down: How to think about your event’s ‘why’. Marketing in line with the ‘why’.
In this article, we’ll discuss the ways in which you can define your attendee personas to achieve better results from your brand events. Knowing your audience is the main prerequisite for a thriving business.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62
This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. Repurpose Event Content. Ask educational presenters to contribute an article about their session topic to an event blog or website. Christine Johnson.
Micro events Small events Midside events Large-scale events What should the objective of a corporate event be? Every event should have a clear objective to accomplish with its attendees, either some kind of result extracted from them, or a call-to-action they enact. Will your event be self-funded?
Especially when it comes to Marketing! But have you ever wondered how influencers can help with your eventMarketing? And how exactly you can harness their power to make your event a success? Our new host Nick Borelli is here to tell you everything about how to create a marketing influencer campaign. C onnecting.
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