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We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! Event Automation. Event automation allows eventprofs to automate tasks, create workflows, cut costs. And that’s not all event automation does!
This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings.
However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.
Are you able to keep your audience’s private information secure before, during, and after the event? For many in the industry, connecting with audiences is something that happens only when an event is about to launch. As event professionals, we are responsible for the protection of our audience’s data.
Jump into the article to get your invite! Learn more event labor through the article up top. There are norms for subject lines, audience segmentation, catchphrases, and more that you need to be aware of. Automation, of course, takes an important role as it can help you get more while doing less manual labor. Definitely!
For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).
PS: Create an engaging event this year by learning how to increase your audience engagement with our free webinar. One thing did catch our eye from the article though: smart drugs. Can we really cure audience inattention with cognitive enhancing drugs? Read about the rest via the article up top.
But don’t innovate just for the sake of audience engagement. Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! Give Your Meeting Audience a Pleasant Surprise. Keep in mind that you also need to give exhibitors a good ROI. Let’s jump in!
Venues are no longer static places and must adapt to the dynamic needs of both the host and the audiences. In this article, we have a few unusual examples for adding spice to your fundraising. In the past, scanners and automation software were at the bleeding edge, yet they soon became standard for everyone in the industry.
One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Q&A sessions at conferences are a great way to keep your audience engaged. From another article about Global Meetings Industry Day, several data points point to highlight key trends in the industry.
By tracking key metrics, automating follow-ups, and leveraging AI-powered analytics, you can demonstrate the value of your event and optimize your strategy for even better results. By automating these follow-ups, you can keep the momentum going after your event and build stronger relationships with your attendees.
Event profs now use sophisticated tech like profile matching systems to gather like-minded attendees and automated handwritten thank-you notes for that extra post-event service. Jump into the article to learn more trends in event tech. What Do Attendees Really Do in Festivals?
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. Event marketing is a powerful way to connect with your audience because you can bring your brand to life.
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. How to use data to segment audiences and strategize the right topics.
Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.
Rising Expectations: Personalised, Value-Driven Events Audience expectations have reached new heights in 2024. As we move into 2025, this focus on creating memorable, well-executed live experiences is expected to remain key, with audiences still eager to connect in person whenever possible. This article is sponsored by Speakers Corner.
Option 3: Brands can lean on automation for as much of the process as possible, eliminating the need for certain employees. Impact to customer experience: This has the widest implications, because different segments of customers may like, dislike or be indifferent to automation. Use automation to improve customer experience.
While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Unleash the power of automated emails. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs. Update your content.
Automated solutions, like our Content Verification tool, audit your listings for descriptive content accuracy and identifies areas for improvement to ensure you’re being seen by as wide an audience as possible. In this article, we’ve looked at the revenue impact of photos, amenity lists, and geocoordinates. Geo coordinates.
In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events. Especially great to reach out to global audiences. Who is the target audience, and how can the event address their interests? What is Event Management?
Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Elevated matchmaking: Facilitate meaningful networking by generating relevant connections with exhibitors and potential partners that align with attendee profiles and goals.
Clarify Your Audience Many event planners tend to fall into the ego trap of thinking that success for their event is determined by what they want to feature. To do this, organizers should research their target audience, using surveys and interviews to gain deeper insights about what appeals to them and how they would like to be engaged.
In this article, we’ll walk through each stage in-depth and explore how you can master risk management. Hybrid meeting formats will continue to gain traction as they help expand reach to wider audiences, create a built-in virtual contingency plan, and increase return on investment,” according to Meeting Spotlight. Stage One: Adapt.
Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately. Read on to master audience engagement in 2024 and beyond.
This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Businesses are challenged to keep their audience well informed at the same time as inspiring them to jet-set. Automate Interactions.
Here’s what you need to know about appealing to audiences via this time-honored medium. Saturation Direct Mail: Addressing an Audience. You can send mail to audiences based on factors like their incomes, household sizes and ages. Could direct mail marketing help you conquer outreach and keep people coming back for more?
However, this article highlights the importance of embracing new technologies to remain competitive, engage audiences effectively, and manage the complexities of modern tourism. AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement.
The primary goal of conference management software is to simplify the event planning process by automating manual tasks, organizing event details, and providing actionable insights through data analytics. Bizzabo offers simplified and automated workflows with responsive updating, enabling event teams to work more efficiently.
The software ensures that this process is automated and user-friendly. This article will discuss online event solutions as part of event management software because they are the best choice for most events. Automated emails can streamline this process and ensure attendees receive timely, relevant information.
This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. Conducting a consumer research helps you figure out your target audience’s needs, challenges, motivations and purchase behavior. Creating a successful business strategy requires following specific steps.
In this article, we’ve rounded up some of the most powerful event planning tips to help you save time, reduce stress, and deliver an exceptional experience to your attendees. Check out our article, “ Setting Long-Term Goals for Event Planners: Tips and Guidance.”
This article will appear in the November/December print issue. Expected to draw approximately 1,000 exhibitors and 23,000 baking professionals to the Las Vegas Convention Center in mid-September, IBIE introduces two new BEST categories in 2022: automation and robotics and plant efficiency. Kimberly Hardcastle-Geddes.
In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. The article is addressed mainly to hotel managers, but we’re sure OTA representatives can also find some useful information on metasearch management. Via open APIs.
The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. You can automate tasks, eliminate manual data entry, and gain valuable insights into event performance and attendee behavior. Seamless integrations Connect effortlessly with your CRM, marketing automation, and other essential tools.
Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. These goals include increasing brand awareness, engaging with target audiences, generating leads, and fostering customer loyalty.
Understand Your Audience. Immediate Automated Trade Show Follow-up. Automation is so important in this case – some solutions allow you to submit product brochures, reminders, and other helpful info to your new contacts even before they have left your booth! Automation is your friend during this busy time!
The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals. ExpoPRO does the heavy lifting for organizers, too.
Read how to get IATA accreditation and what the alternatives are in a separate article. Or even automate the engine to always deliver you the best deals. We have an article explaining how each process in an OTA’s back office works, so have a look there for details. No OTA is fully automated. Booking desk.
This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. Conducting a consumer research helps you figure out your target audience’s needs, challenges, motivations and purchase behavior. Creating a successful business strategy requires following specific steps.
But instead of watching a health and safety presentation or participating in a budgeting workshop, they join a talk on audience engagement and then one on branding. To avoid messy manual data collection and manipulation, your event platform requires a native integration to your marketing automation platform (MAP) and CRM.
Believe it or not, there are more than 210 generative AI startups worldwide (as of this article’s posting). Jasper While both Jasper and ChatGPT use the same large language model, Jasper is designed to help create content for specific business use cases — like emails, articles, ads, social media captions, and even video scripts.
In this article, we’ll delve into the cutting-edge and up-and-coming event technology options that are reshaping the industry and catering to the diverse needs of event planners, venues, and attendees alike. These technologies enable remote audiences to access live content and sessions, expanding an event’s reach.
No matter how well-planned and well-executed your event is, it’s not considered successful if you can’t attract enough of your target audience to attend it. This is where this article comes in. The first thing you should do to identify the right target audience for your event is to conduct market research.
By tracking attendee data, you can gain valuable insights into your audience, identify areas of improvement, and make better decisions about future events. By leveraging this data, event planners can tailor their programs to meet the needs and interests of their audience. Not sure what to ask during a demo? We can help!
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