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This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! While we are on the topic of event tech, if you want to stay up-to-date on the latest and greatest in event tech be sure to subscribe to. , EventAutomation.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
We tackle this hot issue in an upcoming webinar with our very own Will Curran and Brandt Krueger, as they talk about simple ways to ensure data security for your event before, during and after the date itself. Jump into the article to get your invite! Webinar] The Best Way To Ensure Cybersecurity in Your Events. Definitely!
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. Let’s jump in! Looking for more ideas?
From another article about Global Meetings Industry Day, several data points point to highlight key trends in the industry. Among these is the news that event job growth outpaces the average rate by 4%, owing to the sheer number of meetings they serve (more than 5,000 each day!). Online EventMarketing Techniques.
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Why marketers need to embrace automatedmarketing to deliver a modern customer experience.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Marketing Platforms.
No, having their names read by an automated voice and watching a pre-recorded speech from their dean was not their ideal graduation, but they sure made the most of it! However, if you have a unique, exciting, niche subject to talk about, podcasts are a great way to generate revenue and market your event/business. ?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. This article will appear in the November/December print issue. Kimberly Hardcastle-Geddes. We can be a catalyst for it.
But theres good news: 2025 is the year of smarter event technology. The right tools can automate repetitive tasks, centralize data, and elevate the attendee experience. Thats where a connected event tech stack can change the game. When your event software is integrated, everything runs more smoothly.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Immediate Automated Trade Show Follow-up. Automation is so important in this case – some solutions allow you to submit product brochures, reminders, and other helpful info to your new contacts even before they have left your booth! It comes down to capturing their interest at critical points before, during, and after the event.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. EventMarketing Software Must-haves 18. Need help with eventmarketing?
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.
One approach that facilitates this research involves identifying some event management software providers. This article will help you decide when to choose the right event management software by offering comparison insights between Cvent and Stove. Moreover, Cvent offers integrations with the automation tool Zapier.
This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. How to build an exceptional marketing strategy in 2022. However, consumer research is never a one-off activity, it’s an ongoing practice, making it a repetitive aspect of your marketing strategy.
We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
One way to make this easier is to find a few event management software providers and compare them using specific criteria. This article is dedicated to help marketing managers, IT experts and event professionals, decide between choosing Cvent, Whova and other alternatives, by analyzing how they compare. What is Cvent?
While Bizzabo is a popular choice for event planning, it’s a good idea to check out other options to ensure you find the right fit for your needs. This article is here to help you discover great alternatives to Bizzabo and see how they compare. The goal is to help you find the right one for your upcoming events.
. “Marketing” via web form spam is a waste of time because it’s easy these days to prevent just about all spambot-generated form spam by either using double opt-in or adding Google’s reCAPTCHA to your web forms. My mailing list receives enough traffic that I prefer to completely automate it. Double opt-in.
Both offer robust sets of features and capabilities and have powered so many events regardless of type ( virtual , hybrid , in-person) and size all over the world. To help you make an informed decision, this article will explore a comprehensive comparison of Cvent with Aventry. What is Aventri?
This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. How to build an exceptional marketing strategy in 2023. However, consumer research is never a one-off activity, it’s an ongoing practice, making it a repetitive aspect of your marketing strategy.
Cvent and Eventbrite are two of the most popular options on the market, each offering a unique set of features and capabilities. To help you make an informed decision, this article will compare Cvent vs. Eventbrite, as well as provide tips for selecting the best event management software for your needs.
While Stova has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. This article guides you in discovering top-notch alternatives to Stova and how they stack up against this event management platform.
While Stova has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. This article guides you in discovering top-notch alternatives to Stova and how they stack up against this event management platform.
While Whova has established itself as a major tool for event planning, one should always explore alternatives and competitors to ensure they’ll identify solutions tailored to their needs. This article helps you discover the best Whova alternatives and how they compare to this event management platform.
With so many all-in-one event management platforms available today, selecting the best one for your company or organization has become a complex and time-consuming challenge. This article highlights the top Swapcard alternatives and competitors that are setting new industry standards.
While Cvent has established itself as a significant tool for event planning, it’s essential to explore alternatives to ensure that you identify solutions tailored to your specific requirements. This article assists you in uncovering the top Cvent competitors and provides a comparison with this event management platform.
Technology solutions like Cvent have played a major role in making it easier for businesses, organizations, and individuals to plan, manage and execute their events. With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs.
Technology solutions like Cvent have played a major role in making it easier for businesses, organizations, and individuals to plan, manage and execute their events. With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs.
Similarly, monitoring and adjusting expenditures in real time can prevent overspending and ensure funds are directed toward event activities that drive the most value. Double down on eventmarketing Effective marketing is key to maximizing event ROI.
of event organizers say that events are now emerging as the most critical marketing channel. Since event management budgeting has a considerable impact on your event’s ROI, you should tackle it as early and thoroughly as possible. Check out this article: “ The Ultimate Event Venue Sourcing Guide.”
While Swapcard has positioned itself as a major tool for event planning, it’s crucial to explore alternative options and competitors to ensure the identification of solutions tailored to your specific requirements. Look for event management solutions offering diverse API integrations to accommodate the varied needs of event organizers.
To simplify the process, consider narrowing your choices to a few event management software providers and comparing them using specific criteria. This article assists marketing managers, IT experts, and event professionals in deciding among Cvent, Bizzabo, and Eventtia as an alternative by analyzing their strengths and weaknesses.
After careful research and after comparing different event management solutions in the market, in this article, we will review Eventtia as the top alternative to Brella, as well as other 5 Brella alternatives: Hopin, Whova, Webex Events (formerly Socio), Accelevents, and Cvent.
The presence of an engaged and vibrant audience not only enhances an event atmosphere but also helps you achieve your event’s goals, be it building awareness of your product or service, facilitating networking for your audience, educating potential customers, and so on. This is where this article comes in.
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