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Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. By automating these highly personalized touchpoints, you can nurture potential leads, re-engage former clients, and maximize revenue across your portfolio.
This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings.
We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! Event Automation. Event automation allows eventprofs to automate tasks, create workflows, cut costs. And that’s not all event automation does!
Another excellent tool you need under your belt is a solid socialmedia strategy. This makes having an active socialmedia presence a non-negotiable these days. Jump into the article to learn more trends in event tech. Your Complete SocialMedia Marketing Guidebook.
Digital Marketing and SocialMedia By leveraging targeted advertising and authentic client feedback, your hotel can showcase its unique offerings, build trust, and position itself as the go-to destination for professional events and gatherings. Contact Smart Meetings to work with you with any of the ideas listed in this article.
In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact. By utilizing automated email campaigns, you can save a considerable amount of time and effort while reaching the maximum number of attendees.
Jump into the article to get your invite! Learn more event labor through the article up top. Is email marketing still important in the age of socialmedia? Nick Borelli breaks down what it means to humanize and individualize in today’s highly-automated marketplace, teaching us how to build effective personas.
You also need the crowd that goes with it, aka socialmedia, and the online influencers who lead them. A few top execs from the world’s most creative companies chimed in with their thoughts on these new technologies in this article. However, technology alone won’t cut it. Click To Tweet.
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! Building Attendance through SocialMedia Influence. Influencers have become a very important part of the socialmedia and marketing landscape, and they are an effective means to boost event returns.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
From socialmedia marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. If the title of an article were “How to Tie Your Shoes,” for example, but the identified keywords were highly promotional (e.g.,
From another article about Global Meetings Industry Day, several data points point to highlight key trends in the industry. Socialmedia and blogs are also important fronts that will play a great role in predicting the success of your event. Must-Know Statistics about the Meetings.
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.
While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Promote these exclusive offers on all the socialmedia platforms you use. Always include an email list opt-in when you join a new social network. Unleash the power of automated emails.
In this article, we’ll delve into the transformative impact of AI chatbots on the event scene, exploring the myriad benefits they bring to both attendees and organizers. You can add these chatbots to websites, mobile apps, and socialmedia, giving attendees one central place to interact.
However, this article highlights the importance of embracing new technologies to remain competitive, engage audiences effectively, and manage the complexities of modern tourism. AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement.
Here are the five biggest trends in business for 2023, identified in a recent Forbes article, that Convene editors believe also will impact business events. Top SocialMedia Channels for Event Organizers. Read our full Events Industry Forecast in the Convene digital edition for November. More Forecast.
Examples include wearable tech capable of capturing real-time data that promises to revolutionize how organizers gather insights into attendee behavior, software solutions that automate various aspects of event planning and thus increase planner efficiency, and a service that offers web-based augmented reality activations.
This is a guest article by Larry Kim from MobileMonkey. In April of 2016, socialmedia giant, Facebook launched a chatbot service that acts like a virtual assistant allowing businesses to provide automated customer service, deliver content, and come up with an interactive experience to their customers.
Many channels added additional content categories, both to the overall property features list, as well as the option of providing relevant media. Take advantage of this by sharing relevant photos, both on your direct channels and socialmedia, as well as to booking channels like Expedia. .
In this article, we’ll walk through each stage in-depth and explore how you can master risk management. You also can send out messages through email, socialmedia, and push notifications for a more timely impact. Automating communications and keeping everyone informed. Automating refunds, if needed.
Building on the previous article, we focused on the increasingly important idea of “trust” in your third-party listings as a marketing tactic to increase consumer confidence and bookings. The Media Change Log is a new report that provides insight into any and all changes that have been implemented in your media.
This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.
This is a guest article by tech writer Ray Slater Berry. This article is designed to give your business support and insight into how you can be adjusting your business strategy in this crucial time. Make sure you stay on top of your automated process. He has been working in socialmedia and content marketing for eight years.
You can use different types of event marketing strategies — including emails, ads, and socialmedia — for various events ranging from small-scale gatherings like workshops and seminars to large conferences, trade shows, product launches, and even virtual events. Share these on socialmedia and your website to attract attention.
In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events. Tactics can include your event website, email campaigns, socialmedia posts, influencer partnerships, and paid ads. What is Event Management?
In this article, we’ve rounded up some of the most powerful event planning tips to help you save time, reduce stress, and deliver an exceptional experience to your attendees. Check out our article, “ Setting Long-Term Goals for Event Planners: Tips and Guidance.”
In this article, we’ll delve into the cutting-edge and up-and-coming event technology options that are reshaping the industry and catering to the diverse needs of event planners, venues, and attendees alike. Socialmedia, email marketing, and online advertising tools play a significant role in promoting events and attracting attendees.
In this article, we will describe the hotel booking process from the back side of the reception desk, discuss how technology can help you, as a hotelier, handle reservations and manage distribution, and give a brief overview of the popular software providers. We have a full-embracing article about how PMS and all its parts work.
Beyond this number, it is also important to consider how much promotion and attention you want the event to receive in advance; advertising online through socialmedia platforms and publicizing through news outlets can help in generating interest and attendees.
In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. The article is addressed mainly to hotel managers, but we’re sure OTA representatives can also find some useful information on metasearch management. Via open APIs.
In this case, 100% of the credit goes to whatever blog article brought that person to your website. Enhanced digital presence: Leverage socialmedia, live streaming, and event apps to extend the reach and impact of your event. However, some guesswork might be required when it comes to offline interactions.
Help the robots takeover: Add Intelligent Mail Barcodes to your items to facilitate automated sorting and fast delivery. Tools like Mailchimp make it simple to create Facebook, Instagram and other socialmedia ads to coincide with your direct mail campaign for more impact. Intelligent Mail Barcodes. formatting and sizing rules.
Believe it or not, there are more than 210 generative AI startups worldwide (as of this article’s posting). Jasper While both Jasper and ChatGPT use the same large language model, Jasper is designed to help create content for specific business use cases — like emails, articles, ads, socialmedia captions, and even video scripts.
This is where this article comes in. Industry research: You can read and analyze industry-related articles and reports, attend conferences, or talk to other event planners to understand the latest trends and best practices on how to promote your event. format, topic, promotion strategies.)
Moderate interest is indicated by the lead taking actions such as completing a contact form, subscribing to the organization’s emails, or following its socialmedia profiles. One purpose automation serves, as discussed in part one, is nurturing leads. Internally, automation helps salespeople, as well.
In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. Consider reading our article about an OTA’s back office to learn about their tech infrastructure in detail or watch a short video explainer by our travel expert.
This article will explore the top 6 best Cvent alternatives and competitors in 2023. Also, it works with existing ticketing systems and socialmedia, so everything stays in order from start to finish. It has a lot of tools that make hard tasks like registrations, payments, and automated email communication easier.
This article will explore the top 6 best Cvent alternatives and competitors in 2023. Also, it works with existing ticketing systems and socialmedia, so everything stays in order from start to finish. It has a lot of tools that make hard tasks like registrations, payments, and automated email communication easier.
This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Schedule announcements, email newsletter flow, socialmedia posts and other content about your participation. Engage on socialmedia, too. Trade shows are back and better than ever.
To better understand how AI contributes to the growth of short-term rentals, we spoke with businesses involved in AI in the STR industry and included their opinions throughout this article. Head over to our dedicated article about AI, machine learning, and deep learning to find out more about the differences.
As a follow up to our guide to collecting and using data throughout the attendee journey , this article will focus on some strategies and frameworks for actually applying your data and deriving insights that you can action. Thats why Stova has built a suite of marketing automation tools to complement its event management platform.
To help you make an informed decision, this article will explore a comprehensive comparison of Cvent with Aventry. This includes a complete virtual event platform, live streaming tools, webinars, and socialmedia engagement tools. You can more accurately sync attendee-related metrics and automate your marketing campaigns.
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