This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Analytics Platforms: Tools like Google Analytics 4 provide insights into website visitor behavior, conversion paths, and campaign performance. of their website visitors abandoned after checking prices.
We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! Event Automation. Event automation allows eventprofs to automate tasks, create workflows, cut costs. And that’s not all event automation does!
A few top execs from the world’s most creative companies chimed in with their thoughts on these new technologies in this article. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Click To Tweet.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. The site offers daily articles, industry reports, webinars, and more. The site offers daily articles, industry reports, webinars, and more. Ready to dive straight in?
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! A new automation app called snöball capitalizes on this, allowing you to send email campaigns to each influencer on your list while also letting you track conversion rates. Let’s jump in!
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. A marketing automation platform can be used as a tool to reach these audiences.
In this article, we’ll delve into the transformative impact of AI chatbots on the event scene, exploring the myriad benefits they bring to both attendees and organizers. You can add these chatbots to websites, mobile apps, and social media, giving attendees one central place to interact.
Automating this process will help you rank higher on OTAs, save you time, centralize essential property information, and create a single source of truth through any property-level changes or turnover. . Make sure your brand and property websites are up to date with the latest news and offers at each property.
While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Unleash the power of automated emails. Automated delivery, easy-to-use templates and insightful analytics help you provide messages targeted to your audience’s wants and needs. Update your content.
Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. Metasearch cost models.
If the title of an article were “How to Tie Your Shoes,” for example, but the identified keywords were highly promotional (e.g., On the business or organization’s primary website, link the main event page, or design a unique landing page for the event if one does not already exist.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. The site offers daily articles, industry reports, webinars, and more. The site offers daily articles, industry reports, webinars, and more. Ready to dive straight in?
Automated solutions, like our Content Verification tool, audit your listings for descriptive content accuracy and identifies areas for improvement to ensure you’re being seen by as wide an audience as possible. This includes hotel websites, OTAs, airlines, and general travel guides. 65% of direct bookers visited an OTA first.
Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal.
And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.
This is a guest article by Inna Shevchenko from iGMS. This article explains how it works, what advantages it can offer, and how to select the right solution. Automated guest messaging and communication. Automated guest messaging is even more crucial for hosts whose rental business is a side hustle. Reviews automation.
Building on the previous article, we focused on the increasingly important idea of “trust” in your third-party listings as a marketing tactic to increase consumer confidence and bookings. Content Manager is built to eliminate manual errors and improve automation. Hospitality COVID Recovery: Use Your Third-Party Listings to Build Trust.
In this article, we’ll walk through each stage in-depth and explore how you can master risk management. Here is some risk management communication advice for your next event: Include the time and date when updating websites and social media. Automating communications and keeping everyone informed. Automating refunds, if needed.
In this article, we’ll discuss airline software suites, their major modules, and available modern solutions, created to change the current state of things for the better. A modern PSS is a complex structure, combining dozens of tools and applications which automate a wide range of passenger-related activities. Airline inventory system.
In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events. Tactics can include your event website, email campaigns, social media posts, influencer partnerships, and paid ads. What is Event Management?
The software ensures that this process is automated and user-friendly. This article will discuss online event solutions as part of event management software because they are the best choice for most events. Automated emails can streamline this process and ensure attendees receive timely, relevant information.
However, this article highlights the importance of embracing new technologies to remain competitive, engage audiences effectively, and manage the complexities of modern tourism. AI, for instance, can automate labor-intensive tasks, allowing DMOs to do more with less while maintaining high levels of service and engagement.
This article will appear in the November/December print issue. Expected to draw approximately 1,000 exhibitors and 23,000 baking professionals to the Las Vegas Convention Center in mid-September, IBIE introduces two new BEST categories in 2022: automation and robotics and plant efficiency. Kimberly Hardcastle-Geddes.
The primary goal of conference management software is to simplify the event planning process by automating manual tasks, organizing event details, and providing actionable insights through data analytics. Bizzabo offers simplified and automated workflows with responsive updating, enabling event teams to work more efficiently.
There are capsule hotels in Japan that are almost entirely staff-free and automated passport control has been implemented in selected airports in Europe and Asia. Travelers visit up to 160 websites in a span of a month before booking a trip. But how do we make travel completely self-service on all stages of the journey? Large groups.
This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Automate Interactions. Last year, the clear path the travel industry once had was swept away. Personalization. Promote and boost sales.
Among that, 40 percent of the reservations are made via Booking.com, 32 percent — via other aggregators, and 21 percent — through a hotel’s website. We have a full-embracing article about how PMS and all its parts work. The hotel reservation software is designed to automate and facilitate all the booking-related processes.
Online Travel Agency or OTA is a website (or app) specialized in selling travel services to customers. Travelers can go directly to the hotel’s or airline’s website but around 44 percent of people go to OTAs to compare prices and see the whole pool of options. A booking engine manages search and booking functions on the OTA website.
One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. That’s why, this article aims to highlight top event ticketing platforms and help you select the one that fits your requirements.
Our article explains why services of airfare wholesalers are still sought-after, what problems they solve, and how their air offerings differ from standard fares you can find online. Now, thanks to the Internet, airlines have direct access to a huge pool of travelers via their own websites. No direct access.
For example, a Scandinavian carrier SAS offers an emission calculator on its website so that passengers can find out how much greenhouse gas emissions their flight generates and opt for buying biofuel (which is used for some flights) when purchasing tickets. Managing facility functions through a building automation system.
This is a guest article by Amadeus for Developers. In this article, we’ll explain how you can solve the question of ticket issuance and build your booking business without IATA accreditation. Automated ticketing – more commonly, PNRs are ticketed automatically. However, there are options. Work with an airline consolidator.
They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners.
This article is dedicated to help marketing managers, IT experts and event professionals, decide between choosing Cvent, Whova and other alternatives, by analyzing how they compare. This includes ticket sales, website development, sponsor management, B2B networking, surveys and many more functions. What is Cvent?
This is a guest article by Inna Shevchenko from iGMS. This article explains how it works, what advantages it can offer, and how to select the right solution. Automated guest messaging and communication. Automated guest messaging is even more crucial for hosts whose rental business is a side hustle. Reviews automation.
Increase Website Traffic. # of Website Visits. # of Website Visits from Event Page. Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. Increase Media Coverage. #
This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. Thankfully, rather than conduct continuous surveys to stay updated about your consumers evolving demands, you can automate the process with survey tools. Let’s begin. Use the right tools.
This article will help you decide when to choose the right event management software by offering comparison insights between Cvent and Stove. Disclaimer: The research of event management software providers Cvent and Stova was conducted based on the information available on their websites, as well as on Capterra and G2. What is Cvent?
Web forms are the standard way for just about every website to communicate with visitors. My mailing list receives enough traffic that I prefer to completely automate it. A few websites still allow people or bots to subscribe or post comments with no double opt-in or anti-spam measures. There’s a form for that too.
Research shows that travelers visit around 38 sites when planning a trip and they end up visiting OTAs, metasearch sites, and supplier websites to review their options. Some also check hotel’s own websites to see if the proposition is better there. You can consult our article on hospitality analytics to learn more.
This is a guest article by Kelly Davidson from Merchant Savvy. If you’ve read an AltexSoft article on revenue integrity in airlines , you know that ticket manipulations are one of the main sources of revenue leakage. A few years ago, Delta Air Lines discovered a fraud perpetrated by four 3rd-party websites.
Convention participants now can download the Attendee Savings Pass to their mobile device from the Experience Columbus website and present it at participating Columbus businesses to take advantage of exclusive deals and discounts. It now provides 24-hour automated and on-demand answers for anyone who engages with it.
Brella is an all-in-one solution offering a suite of tools for handling various aspects of event management: creating websites, managing registrations, attendee tracking, facilitating networking, and more. The website is fully customizable and you can add your own branding (logo, color scheme, etc.),
Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. Example : An anonymous contact visits your website and submits a form to download a white paper. Pro: It’s s imple — in theory.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content