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But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Make it relevant and fun!
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. How EventApps are Done.
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Diversity in Events.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Increase EventApp Engagement. #
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! While we are on the topic of event tech, if you want to stay up-to-date on the latest and greatest in event tech be sure to subscribe to. ,
Your goal, as an event prof is to market to and attract, indeed inspire , the people who hold the same values as the brand you represent. And of course, the event itself will be an extension of that. As we dive into this article, you’ll notice that we mention sustainability quite a bit. Go paperless.
When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% Does it cost extra?
A colleague of mine who received the same pitch sent it to me with the comment: “All I can say is Ewww” I’m not sure whether to admire or be disgusted by [MARKETING PERSON]’s chutzpah. Regardless, apart from sharing it here, I am ignoring their remarkable offer. appeared first on Conferences That Work.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
With such a diverse range of options, it’s easy to get overwhelmed or confused about which event tech solutions to choose. However, mastering the art of event technology is critical to planning and hosting a successful event. One of the easiest ways to do this is by utilizing event registration software.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 4. Read Now 8.
With so many all-in-one event management platforms available today, selecting the best one for your company or organization has become a complex and time-consuming challenge. This article highlights the top Swapcard alternatives and competitors that are setting new industry standards.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. A few metrics to include are: How many attendees were at the event?
While planning a networking event is rewarding, the job also poses challenges. This article explores the latest networking technology and trends that are transforming how professionals engage and connect. Start early: Amplify in-person with virtual networking events. Event analytics is like Netflix.
While Bizzabo is a popular choice for event planning, it’s a good idea to check out other options to ensure you find the right fit for your needs. This article is here to help you discover great alternatives to Bizzabo and see how they compare. The goal is to help you find the right one for your upcoming events.
In this article, well share seven strategies and event technology solutions to help you contain costs and get more done in less time while delivering events attendees and exhibitors adore. #1. Enter all-in-one event management system (EMS) solutions. Mobile EventApps: Do More with Less Forget long lines at check-in.
While Cvent has established itself as a significant tool for event planning, it’s essential to explore alternatives to ensure that you identify solutions tailored to your specific requirements. This article assists you in uncovering the top Cvent competitors and provides a comparison with this event management platform.
To simplify the process, consider narrowing your choices to a few event management software providers and comparing them using specific criteria. This article assists marketing managers, IT experts, and event professionals in deciding among Cvent, Bizzabo, and Eventtia as an alternative by analyzing their strengths and weaknesses.
Using these channels, you can keep conversations focused on specific topics, tracks, or personas while allowing attendees to discuss distinct topics during live sessions and get the most out of your event. of eventmarketers say creating memorable experiences for virtual event attendees is harder.
Technology is vital to successful events. The latest solutions not only make events easier to plan, manage, and measure. This article explains how to make the most of event technology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment.
One way to make this easier is to find a few event management software providers and compare them using specific criteria. This article is dedicated to help marketing managers, IT experts and event professionals, decide between choosing Cvent, Whova and other alternatives, by analyzing how they compare. What is Cvent?
One approach that facilitates this research involves identifying some event management software providers. This article will help you decide when to choose the right event management software by offering comparison insights between Cvent and Stove. Subsequently, you can compare them based on a specific set of criteria.
We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Some common aspects of event technology include: Event management software. Mobile apps. Eventmarketing and promotion tools.
According to a recent study, the event management software industry is projected to grow at a compound annual growth rate (CAGR)of 11.8% As a result, event planners are increasingly turning to event management software to help them plan and execute successful events. So, how do you know which one is right for you?
Start adding any on-demand content to your event website. 72 Hours After the Event — and Beyond Meet with your sales and marketing teams as soon as possible to analyze the event, discuss actionable items like lead nurturing, and share feedback from attendees and clients. Secure event management and planning software.
While Stova has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. This article guides you in discovering top-notch alternatives to Stova and how they stack up against this event management platform.
While Stova has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. This article guides you in discovering top-notch alternatives to Stova and how they stack up against this event management platform.
While Whova has established itself as a major tool for event planning, one should always explore alternatives and competitors to ensure they’ll identify solutions tailored to their needs. This article helps you discover the best Whova alternatives and how they compare to this event management platform.
of event organizers say that events are now emerging as the most critical marketing channel. Since event management budgeting has a considerable impact on your event’s ROI, you should tackle it as early and thoroughly as possible. of organizers say event software has a major impact on the success of their events.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Social media mentions: Who is talking about your event and what are they saying? We’ll go into more detail about exactly how to measure these and what they mean for event success later in this article.
While Swapcard has positioned itself as a major tool for event planning, it’s crucial to explore alternative options and competitors to ensure the identification of solutions tailored to your specific requirements.
After careful research and after comparing different event management solutions in the market, in this article, we will review Eventtia as the top alternative to Brella, as well as other 5 Brella alternatives: Hopin, Whova, Webex Events (formerly Socio), Accelevents, and Cvent.
Each has its own methodology and focus areas, from in-depth product evaluations to market forecasts and trends. Summary reports and free resources: Analyst firms sometimes offer summaries, webinars, and articles that provide key findings and insights at no cost.
This article will help you avoid the hurdles. It looks at four proven tech tools to drive successful communications for live events. You’ll also find best practices to attract the right attendees, keep them engaged for the duration, and leave excited to show up at your next event. Push notifications are the way to go.
The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. That’s why, this article aims to highlight top event ticketing platforms and help you select the one that fits your requirements.
Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate eventmarket — which brought in $95.3 billion in 2020 — is expected to reach $510.9
While Splash has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. This article guides you in discovering top-notch alternatives to Splash and how they stack up against this event management platform.
While Eventbrite has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. Aligning these features with specific event goals is crucial for informed decision-making in event management software.
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