This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Your goal, as an event prof is to market to and attract, indeed inspire , the people who hold the same values as the brand you represent. And of course, the event itself will be an extension of that. As we dive into this article, you’ll notice that we mention sustainability quite a bit. Create a purpose-focused event structure.
Today, they’re a must-have touching every corner of your event. This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences?
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
of Website Visits from Event Page. of Prospects Added to Database. # Event Staff Reporting, Event Management Software. Increase EventApp Engagement. # of Event Community Check-ins. # of EventApp Downloads. Event Management Software. of Event Hashtag Mentions.
Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. CRMs Customer relationship management systems (or CRMs) are the backbone of the modern event marketer’s strategy.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. Event planning and analytics software. Event marketing software. Onsite event registration software. Mobile eventapp. Build Your Event Website. Generating leads.
The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Then, invite the company to sponsor a networking event.
This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. The right shows attract your best customers and prospects. Attend shows that attract your best prospects. With real-time trade show technology , you can follow up with your best leads during the event.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. This article will help you avoid the hurdles. PRO TIPS Ratchet up personalization.
However, according to research by Forrester, only 18% of event technology providers say their clients can measure their return on investment (ROI). This article provides a 3-step blueprint for measuring the value of your trade show marketing. Educate customers and prospects? Make a list of all your potential event goals.
Should you double down on cryptocurrency, and how might its prospects be impacted by the policies of central banks? Social media platforms like X (Twitter) and LinkedIn can be helpful here, as comment threads naturally invite discourse and your audience is likely using them to share articles and insights already.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Audit your event management platform to see if you can report on your defined data points. Leverage the data to paint a picture of your event attendee personas.
AI-driven matchmaking algorithms can suggest potential connections based on attendees’ profiles, interests, and objectives to improve the relevance of networking prospects. In-person, icebreaker events can make use of mobile technology through alerts that both invite people to participate and convey essential information about how.
As a follow up to our guide to collecting and using data throughout the attendee journey , this article will focus on some strategies and frameworks for actually applying your data and deriving insights that you can action. For example, a simple way to segment your prospects is in terms of where they fall on a marketing funnel.
In this article, we’ll explore what it took to become a Leader and the crucial role of key stakeholders along the way. The Gartner Magic Quadrant Process: A Timeline to Success In September 2023, Gartner notified us they’d be undertaking an inaugural Magic Quadrant evaluation for the event technology industry.
After pivoting to virtual events during the pandemic, INBOUND was in person in 2022, with prospective attendees given the option of joining virtually if they’d prefer. Ultimately, more than 70,000 people registered for the event, with more than 10,000 attending in person and the rest showing up online. .
Creating events that inspire and delight isn’t as difficult as it may seem. This article shares seven event engagement ideas that can make the biggest impact through content delivery, networking, and tech innovation. Or meet with prospects while touring the Louvre in Paris. Continue the conversation via your mobile app.
Not only will employees feed off the energy of the event, they will also learn new things, meet new people, and develop new skills. Hosting a corporate event creates the perfect atmosphere for meeting new business prospects and capturing leads. Read our article, “ 10 Tips for Choosing the Perfect Conference Venue.”
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
That kind of speed promises to not only make eventapps run faster and smoother, but also allow developers to push the bounds of what’s possible via the internet. That could mean the use of AI and AR will drastically increase at events. Key Takeaway for Event Planners. Think: putting the Millenium Falcon into hyperdrive.)
Based on insights from our 2025 State of Events and Industry Benchmarking report, well explain how adopting a well-rounded event strategy can significantly benefit both organizers and attendees in this article. These real-life success stories help build trust and confidence, making prospects more likely to convert.
In 2022, INBOUND took on a hybrid format, with prospective attendees given the option of joining virtually if they’d prefer. Ultimately, more than 70,000 people registered for the event, with more than 10,000 attending in person and the rest showing up online.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. On-site check-in app powered by Eventtia.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content