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Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and socialmedia to measure engagement. Set goals before event marketing commencement. How will you define marketing success for this event?
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. How EventApps are Done.
Another excellent tool you need under your belt is a solid socialmedia strategy. They are the ones who drive your word of mouth and are also the most engaged participants in your event. This makes having an active socialmedia presence a non-negotiable these days. Your Complete SocialMedia Marketing Guidebook.
During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees. With that, we’ve compiled a few articles and the best tips for corporate event planning and management to help you. As a bonus, here’s our free event planning checklist.
You most likely already have a website, an email list and are set up on socialmedia platforms so leverage that! Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. If you have one year to plan an event, make achievable deadlines.
We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! While we are on the topic of event tech, if you want to stay up-to-date on the latest and greatest in event tech be sure to subscribe to. ,
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Diversity in Events.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.
You also need the crowd that goes with it, aka socialmedia, and the online influencers who lead them. A few top execs from the world’s most creative companies chimed in with their thoughts on these new technologies in this article. However, technology alone won’t cut it. Click To Tweet.
These include live session summaries, intelligent attendee matching, customized event pathways, and AI-powered insight generation for delegates, Dawson said. Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification. The irony of this is not lost on me.
Event technology has become an essential aspect of planning and executing successful events. From effective event registration, mobile apps, and audiovisual and presentation technologies, to socialmedia and live streaming, the list of event tech solutions available to event planners is endless.
Today, they’re a must-have touching every corner of your event. This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences?
No matter what your goals, KPIs, budget, or team size, you’ll want most — if not all — of the following tools to make event planning and execution more manageable and better for everyone involved: Event registration software. Event planning and analytics software. Event marketing software. Mobile eventapp.
LinkedIn is where event professionals gather and share their experiences, deliver hot takes, build connections, and create lasting relationships with like-minded individuals. In this article, you’ll find a list of LinkedIn tips for event professionals to help you get found by the right clients and colleagues. Share that.
Whether you’re organizing consumer events, corporate events, virtual conferences, or hybrid networking events and trade shows, effective event management can lead to brand visibility, meaningful connections, and lasting impressions. What is Event Management?
Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. Enhanced digital presence: Leverage socialmedia, live streaming, and eventapps to extend the reach and impact of your event.
New socialmediaapps are creating rituals that could end the days of scrolling, scrolling, scrolling. Ritualistic Apps If you’ve ever had a dinner companion or coffee buddy look at their cell phone to read yet another new post on a social-mediaapp — or been guilty of doing the same —this trend is for you.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% Does it cost extra?
So, I started following BizBash in high school, and that's when I decided I wanted to be in the events business.” During summers in college, Conway interned at a third-party planning firm, taking it upon herself to summarize industry articles for her coworkers, exposing them to interesting event designs and activations.
Risk-reduction actions for safer events in 2019. An effective communication plan can help spread information during an emergency, or even shut down an incident before it becomes a crisis, for example, by monitoring socialmedia it is sometimes possible to resolve a situation with a disgruntled attendee before an issue goes viral.
As the industry evolves and accountability around performance increases, event professionals will need to learn and develop robust systems for demonstrating the networking value of their events to their stakeholders. Analyzing these metrics can provide a baseline minimum for an event’s networking activity and its outcomes.
While planning a networking event is rewarding, the job also poses challenges. This article explores the latest networking technology and trends that are transforming how professionals engage and connect. Now, attendees expect the same level of personalization at physical events. Event analytics is like Netflix.
We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Some common aspects of event technology include: Event management software. Mobile apps. Event analytics and data insights.
Virtual Networking Virtual events should represent all of the networking potential of socialmedia. In-person, icebreaker events can make use of mobile technology through alerts that both invite people to participate and convey essential information about how.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Socialmedia mentions: Who is talking about your event and what are they saying? For example: How many people are posting about your event? Is the event hashtag trending?
Start a “save the date” campaign on socialmedia and through email marketing. Confirm the schedule of presentations and events. Send out press releases and media pitches. Promote the conference through paid digital and print media. Promote the conference on socialmedia and through email marketing campaigns.
Another perk that sponsoring companies can provide is increased exposure for your event. If a customer of a sponsoring company is browsing that particular sponsor’s socialmedia feed and sees that they’ve partnered with you. Customers may attend your event because they trust the sponsoring company.
If you are organizing these events yourself, another important step would be to settle on the key performance indicators (KPI) for your team to better assess your event once its finished. A few points to look at would be: income, revenue, number of attendees, socialmedia impressions, etc. SETTLE ON A BUDGET. SPONSORSHIP.
This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. To maximize your chances for success, begin planning larger events a year in advance. Schedule announcements, email newsletter flow, socialmedia posts and other content about your participation.
Socialmedia platforms like X (Twitter) and LinkedIn can be helpful here, as comment threads naturally invite discourse and your audience is likely using them to share articles and insights already. Featuring both live polls and live Q&A, Stovas mobile eventapp is a powerful tool for activating attendees during sessions.
As a follow up to our guide to collecting and using data throughout the attendee journey , this article will focus on some strategies and frameworks for actually applying your data and deriving insights that you can action. Event intelligence can be used to improve both their performance and their experience. What does that look like?
Stova’s Vice President of Engineering, Ben Durham-Kilcullen , explained how event technology can help you master real-time event data analysis to nurture leads and ratchet up return on investment (ROI). This article shares webinar highlights. Create activations, like impromptu performances and socialmedia walls.
Creating events that inspire and delight isn’t as difficult as it may seem. This article shares seven event engagement ideas that can make the biggest impact through content delivery, networking, and tech innovation. Enliven your event with a socialmedia wall. Continue the conversation via your mobile app.
AI technology is a game changer – especially in labor-intensive, customer-facing industries like meetings and events. In this article, we share five ways you can use artificial intelligence in event management to save time and enhance attendee experiences. Let your eventapp free you up to focus on more complex, strategic tasks.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading event marketing blogs and subscribing to fresh content from event planning websites. Read Now 4. Read Now 8. Read Now 13.
Since most attendees will likely head to your event because they’re interested in what you offer, you won’t have to pitch them cold. Events enable you to bolster brand awareness and get people talking about your company on socialmedia, enabling you to leverage word-of-mouth recommendations. Promote your brand.
The attack vector is us as the events, and things like, for example, our registration systems, it’s our eventapps, and it’s all just a starting point. Brandt Krueger: If you’re on any of the socialmedias be sure to shoot us a note, #EventTechPodcast. Will Curran: Oh, no.
After careful research and after comparing different event management solutions in the market, in this article, we will review Eventtia as the top alternative to Brella, as well as other 5 Brella alternatives: Hopin, Whova, Webex Events (formerly Socio), Accelevents, and Cvent.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
They can inform and engage your audience, breathing life into your event and leaving an indelible mark on every attendee. Understand Your Audience Different events cater to different audiences. Prepare a detailed audience profile before you search for the right speaker for your event.
While event professionals know that quality support is a key piece of the puzzle, there are a lot of factors to consider when vetting technology partners for it. In this article, we’ll delve into the practical event tech support-related considerations to keep in mind when selecting and evaluating event technology solutions.
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