Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Website Visits from Event Page.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Endless Events

JULY 26, 2018

Your goal, as an event prof is to market to and attract, indeed inspire , the people who hold the same values as the brand you represent. And of course, the event itself will be an extension of that. As we dive into this article, you’ll notice that we mention sustainability quite a bit.

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Speakers Audience Events Event Apps 185

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

SEPTEMBER 2, 2022

While many businesses understand that their events (both live and virtual) could be monetized, in practice, monetizing any event can be quite challenging if you don’t know where to start. If you are an event planner or a business seeking to generate revenue and turn a profit from your events, you’ve come to the right place.

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Sponsors Advertising Prospect Events 118

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Public Relations 99

Public Relations Sports Prospect Audience 99

Eventtia

SEPTEMBER 10, 2019

Buyer personas, ideal customers, and target groups are only few of the frameworks a company uses to profile potential prospects. In this article, we’ll discuss the ways in which you can define your attendee personas to achieve better results from your brand events.

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Attendee Prospect Audience Events 72

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Adding tons of people to the marketing newsletter. Following up with all prospects. Starting to sell tickets to the next event.

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Registration Events Trade Show Social Network 98

Traveler's Q

SEPTEMBER 21, 2023

Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.

Automation 130

Automation Promotion Audience Events 130

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. This article will help you avoid the hurdles. PRO TIPS Ratchet up personalization.

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Registration Communications Communications Prospect 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Podcast: Episode 62: Event Sponsorship Hacks and Creative Strategies.

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Sponsors Events Virtual Events Website 98

Eventtia

OCTOBER 20, 2022

Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Securing event sponsorships. Create a shortlist of prospective sponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.) Conclusion.

Event Planning 62

Event Planning Vendor Registration Social Media 62

Maritz Global Events

JANUARY 28, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Related Articles. .

Social Media 52

Social Media Attendee Events Event Design 52

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

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Bizzaboo

JUNE 26, 2023

Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate event market — which brought in $95.3 billion in 2020 — is expected to reach $510.9 Generate leads.

Event Planning 52

Event Planning Vendor Seminar Speakers 52

Eventtia

APRIL 18, 2022

Event website. A dedicated event website or a dedicated page on your company’s website that acts as an information hub for the event. Marketing plan. Develop comprehensive marketing, promotion, and publicity plans. Ongoing marketing efforts: Develop marketing materials. Due diligence.

Sponsors 62

Sponsors Social Media Registration Events 62

Eventtia

SEPTEMBER 9, 2022

But you should also create inbound content to keep targeted audiences engaged before and after the event. Inbound content attracts prospects with tailored messages that align with their interests. Developing customized content for your event can be time and resource-consuming. Write articles on topics relevant to the event.

SEO 62

SEO Social Media Public Relations Events 62

Eventtia

OCTOBER 9, 2023

Based on 10 years of experience, working with thousands of event professionals from iconic brands such as Perrier-Jouet, Pierre Fabre group and Kaspersky, our team has decided to share our ultimate event planning checklist with you today. Structure a timeline for when and where each marketing activity will happen.

Event Planning 88

Event Planning Retail Registration Social Media 88

Alcor Mice

APRIL 14, 2021

Conversely, others provide a one stop solution to your event organizing needs; beginning from venue sourcing all the way to data management and post event marketing. These are the things you need to consider when you’re looking to hire an event production company. There are many things to consider when launching an event.

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Production Vendor Events Preparation 52

Alcor Mice

MAY 5, 2021

Although the size of these companies vary, there are seven common roles in every event team: Director/Head of Events The director oversees the whole process. They are in charge of setting a vision and strategy for the event. Event/Marketing Coordinator The event coordinators are the director’s right-hand men.

Production 52

Production Contracts Contracts Vendor 52

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

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Management Advertising Events Consulting 98

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy. Give Discounted Prices to Groups. Be concrete and direct.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Social Media 59

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

OCTOBER 26, 2022

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. In this article, we will discuss all you need to know about creating a perfect event website to help your event and your business succeed.

Website 62

Website Prospect Registration Events 62

Stova

JUNE 13, 2024

But creating diverse and inclusive networking events isn’t just a matter of ticking boxes; it’s a strategic move that brings immense benefits to both attendees and organizations. Diversity within networking events makes them more productive, but it also makes them fairer, and attendees are becoming increasingly value-conscious.

Networking 52

Networking Events Event Technology Attendee 52

Bizzaboo

FEBRUARY 11, 2025

Based on insights from our 2025 State of Events and Industry Benchmarking report, well explain how adopting a well-rounded event strategy can significantly benefit both organizers and attendees in this article. These real-life success stories help build trust and confidence, making prospects more likely to convert.

Audience 80

Audience B2B Prospect Event Apps 80

Bizzaboo

MARCH 25, 2025

Imagine having all your critical conference management tools attendee engagement, data analytics, marketing automation working together seamlessly in one place. In this article, we’ll explore seven essential conference management tools that can help you build a comprehensive, integrated system for managing your events.

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Conference Management Automation B2B 59

Bizzaboo

OCTOBER 29, 2024

So, what’s an event planner to do? Easy: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Now you have everything you need to contact potential partners and secure event sponsorships.

Sponsors 105

Sponsors Events Virtual Events Social Media 105

Eventtia

JANUARY 28, 2025

Eventtias analytics tools allowed Pierre Fabre to measure ROI and refine their event strategy. From simplifying registration to event marketing and data insights, Eventtia delivered results. Now you have the plan, lets get started and bring your event to life. Lets make your event shine! Ready to dive in?

Event Planning 62

Event Planning Rehearsal Social Media Events 62