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But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Start with your event invite emails by using killer subject lines. Next, make registration and check-in a breeze. Your Guide to EventRegistrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. This guide gives you the lowdown on eventregistration.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Choose the right marketing channels.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. This article presents a lowdown of these new rulings.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.
We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike. In this list, we cover tips to help you drive registration, boost webinar attendance, and host better virtual events overall. Plan better virtual events with these webinar best practices.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
MCI Registration Specialist Mackenzie Ramos sees staffing as a major challenge happening now. Due to the pandemic, many events are experiencing record numbers of attendees due to the return of in-person attendance. As a hospitality major, it would’ve been amazing to have been offered marketing classes.
Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. With such a diverse range of options, it’s easy to get overwhelmed or confused about which event tech solutions to choose.
After rapidly pivoting to virtual events during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. In this article, we’re looking at ChatGPT for event organizers. How To Use ChatGPT for EventMarketing Content.
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing?
Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. This article will help you avoid the hurdles. PRO TIPS Ratchet up personalization.
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62
Don’t be surprised if your online attendee numbers are up, but the registration fee needs to come down. • The event’s perceived value to attendees: A purely educational event could have a similar value to attendees whether it’s online or live, but a networking event might not. •
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Are you doing what is necessary to ensure you’re growing your event attendance. Nick Borelli, President of Borelli Strategies , and Rachel Stephan, Senior EventMarketing Strategist at sensov/ eventmarketing , recently joined the VIP Lounge to discuss the ways event strategists can help increase attendance.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.
1: Registration Revenue. Digital experiences driven by content will likely be the new bread and butter of the event industry, which in turn means the opportunities we do have to come together in-person must be more attractive than ever. So how do you determine how to tier your eventregistration prices?
This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Create a comprehensive sales toolkit that includes best practices the go-to-market team can reference.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
This article explores what you should include in your email announcements for upcoming events, along with some outstanding sample event announcement examples to guide your strategy. We’ve also included some templates that you can use to announce your upcoming event. Download the Event Organizer’s GTM Mobilization Kit.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .
With so many all-in-one event management platforms available today, selecting the best one for your company or organization has become a complex and time-consuming challenge. This article highlights the top Swapcard alternatives and competitors that are setting new industry standards.
Based on 10 years of experience, working with thousands of event professionals from iconic brands such as Perrier-Jouet, Pierre Fabre group and Kaspersky, our team has decided to share our ultimate event planning checklist with you today. Structure a timeline for when and where each marketing activity will happen.
When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Every type of event requires a unique set of skills and know-how that will help you to mitigate the chaos and run smooth, engaging events for your attendees. Get your event planning template and checklist. Finding venues (or online event platforms), vendors, speakers, sponsors, etc.
While Bizzabo is a popular choice for event planning, it’s a good idea to check out other options to ensure you find the right fit for your needs. This article is here to help you discover great alternatives to Bizzabo and see how they compare. The goal is to help you find the right one for your upcoming events.
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive eventregistration and achieve your event’s goals. Are eventmarketing and event promotion the same thing?
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive eventregistration and achieve your event’s goals. Are eventmarketing and event promotion the same thing?
While Cvent has established itself as a significant tool for event planning, it’s essential to explore alternatives to ensure that you identify solutions tailored to your specific requirements. This article assists you in uncovering the top Cvent competitors and provides a comparison with this event management platform.
One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees.
Typically, articles like these list helpful and encouraging tips. Let them ask other guests a series of uncomfortable questions that leave them feeling ignorant about the venue and event. . Greet each participant at various touchpoints – from the registration table to the beginning of each session. .
Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Read a Convene article looking at event swag through the lens of sustainability. On the Web.
Of course, it has to be adapted to fit the virtual era, thanks to COVID, but that’s precisely what we’re going to dissect in this article. A physical goodie bag for a virtual event helps viewers engage more. The results of putting physical merch in the hands of virtual event attendees speak for themselves. Build your own’.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. ” Event organizers have power during the registration process to acquire and store consent from every registrant. Related Articles. . appeared first on Experient: Event Industry Blog.
We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Cvent OnArrival is a streamlined event check-in solution that simplifies and accelerates the attendee registration process. Eventmarketing and promotion tools.
Build a dedicated event website with an interactive casino theme. Include event details, registration, and even virtual casino games or quizzes. Planning to make this a recurring series of casino night events? Tools like Social Tables make it easy to customize and print event layouts as well as assign seating.
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