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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
?? The Best of the Best: EventMarketing: 11 Actionable Virtual EventMarketing Ideas. Safety First: CDC Guidelines For Events. ? We are known for our yearly event trends guide, but this year we stepped it up a notch and created a 2020 Virtual Event Trends Webinar! Want To Work For Endless?
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Treasury Committee.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
Mark Fisher has been a marketer for over 25 years, and he’s created eventmarketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He was also a marketing manager for the Life Sciences group at Microsoft Corporation.
Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career. We'll also show you how to use online event planning classes to your advantage at the end of the article. EventMarketing.
Event Industry News . Events Council Industry Insights . Corporate Event News. EventMarketer . Corporate EventMarketing Association (part of PCMA). Event Tech News. Marketing Brew. Want to reach your full potential as an event professional? Skift Meetings Blog. MeetingsNet.
After rapidly pivoting to virtual events during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. In this article, we’re looking at ChatGPT for event organizers. How To Use ChatGPT for EventMarketing Content.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in event planning? Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? This is the article for you! Learn more: DES Certification 7.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Opportunities.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Whether your event is in-person, hybrid, or virtual, your choice of entertainment can make or break your attendees’ experience. If your entertainment is a hit, employees will be Slacking about the event for weeks and months. Allied Market Research expects the U.S. corporate eventsmarket to reach $510.9
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
Their expertise not only keeps the games running smoothly but also adds an air of sophistication to the event. If you’re on a tighter budget, you can provide training for volunteers to act as dealers. Include event details such as registration information, exciting entertainment, and a sneak peek of your event design elements.
This article explores what you should include in your email announcements for upcoming events, along with some outstanding sample event announcement examples to guide your strategy. We’ve also included some templates that you can use to announce your upcoming event.
While Cvent has established itself as a significant tool for event planning, it’s essential to explore alternatives to ensure that you identify solutions tailored to your specific requirements. This article assists you in uncovering the top Cvent competitors and provides a comparison with this event management platform.
One way to make this easier is to find a few event management software providers and compare them using specific criteria. This article is dedicated to help marketing managers, IT experts and event professionals, decide between choosing Cvent, Whova and other alternatives, by analyzing how they compare. What is Cvent?
While Bizzabo is a popular choice for event planning, it’s a good idea to check out other options to ensure you find the right fit for your needs. This article is here to help you discover great alternatives to Bizzabo and see how they compare. The goal is to help you find the right one for your upcoming events.
While Stova has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. This article guides you in discovering top-notch alternatives to Stova and how they stack up against this event management platform.
While Stova has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. This article guides you in discovering top-notch alternatives to Stova and how they stack up against this event management platform.
While Whova has established itself as a major tool for event planning, one should always explore alternatives and competitors to ensure they’ll identify solutions tailored to their needs. This article helps you discover the best Whova alternatives and how they compare to this event management platform.
In fact, 33% of businesses spend 21% or more of their total events budget on sponsoring events. However, not all events will be enticing to potential sponsors. If you have a strategic partner, for example, they may be willing to sponsor an internal event if it helps your company’s reps sell their product better. .
While Swapcard has positioned itself as a major tool for event planning, it’s crucial to explore alternative options and competitors to ensure the identification of solutions tailored to your specific requirements. Healthcare: Assisting organizations in managing medical conferences, trainingevents, and patient education workshops.
With so many all-in-one event management platforms available today, selecting the best one for your company or organization has become a complex and time-consuming challenge. This article highlights the top Swapcard alternatives and competitors that are setting new industry standards.
One approach that facilitates this research involves identifying some event management software providers. This article will help you decide when to choose the right event management software by offering comparison insights between Cvent and Stove. Subsequently, you can compare them based on a specific set of criteria.
Small and Boutique Meetings | Spring April 21-23, 2024 Montgomery, Texas The premier hosted-buyer event designed to connect top suppliers and destinations with planners looking for creative solutions to elevate their small and boutique-sized meetings in the U.S. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
While Eventbrite has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. Aligning these features with specific event goals is crucial for informed decision-making in event management software.
While Eventbrite has solidified its position as a prominent tool for event planning, it’s essential to explore other options and competitors to ensure you identify solutions tailored to your specific needs. Aligning these features with specific event goals is crucial for informed decision-making in event management software.
To simplify the process, consider narrowing your choices to a few event management software providers and comparing them using specific criteria. This article assists marketing managers, IT experts, and event professionals in deciding among Cvent, Bizzabo, and Eventtia as an alternative by analyzing their strengths and weaknesses.
Technology is vital to successful events. The latest solutions not only make events easier to plan, manage, and measure. This article explains how to make the most of event technology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment.
Each has its own methodology and focus areas, from in-depth product evaluations to market forecasts and trends. How will you maintain or improve your position in future event software analyst reports? What support and training services do you offer to ensure successful implementation and adoption?
While Whova has established itself as a major tool for event planning, one should always explore alternatives and competitors to ensure they’ll identify solutions tailored to their needs. This article helps you discover the best Whova alternatives and how they compare to this event management platform.
of event organizers say that events are now emerging as the most critical marketing channel. Since event management budgeting has a considerable impact on your event’s ROI, you should tackle it as early and thoroughly as possible. Check out this article: “ The Ultimate Event Venue Sourcing Guide.”
Cvent and Eventbrite are two of the most popular options on the market, each offering a unique set of features and capabilities. To help you make an informed decision, this article will compare Cvent vs. Eventbrite, as well as provide tips for selecting the best event management software for your needs.
Effective communication plays a crucial role in event success, whether you’re planning a conference, trade show, workshop, or any other event. How To Create an Effective Event Communications Plan Whether planning a massive, large-scale conference or a small webinar, you must be realistic when crafting the event timeline.
But, by implementing an event budgeting process you can stay on top of your outgoings and make sure your function runs smoothly. This article will cover all the basics you need to know about the financial side of successfully running an unforgettable event. What is event budgeting? Marketing and promotion costs.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
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