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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
They coordinate all the details and logistics of the event. Selecting a venue. Much of what the program administrators do is towards the beginning of the event planning process. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Get more stage design inspiration by diving into the article up top. If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well. If you have ever wanted to know how to skip time-wasting meetings, this article is for you.
According to Forbes this 2017, being an event coordinator lands squarely in the 5th most stressful job in their ranking. Aside from rapidly moving deadlines and stiff competition in the industry, eventmarketers also suffer from the strain of travel, constantly keeping up with the trends, and the taxing setup during event day itself.
Many organizations want to host conferences at expensive venues but do not want to pay the price or are unaware of how expensive hotel venues and banquet food are,” Pappas said. Due to the pandemic, many events are experiencing record numbers of attendees due to the return of in-person attendance.
This ruling affects events, as the mere act of selling tickets online would make one an “online retailer”. This article presents a lowdown of these new rulings. Plan the event well and you’ll gain the respect of everyone in the organization. Events are no longer just venues for networking. Click To Tweet.
Revered as a north star of event style, tech, and tools, they have over 50,000 resources on the site alone.BizBash also features a venue finder and a supplier finder which is stocked with the industry’s newest and leading event providers. In addition to news, TSNN includes educational content, blogs, and an event database.
Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum. In a phone interview, Rachel Stephan, owner of Sensov/ eventmarketing , said to get people to attend an event, create content that tells a story.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Is it event technology? The options are endless.
Check out the epic resources mentioned in this episode: Intentional Event Design Our Professional Opportunity by Tahira Endean (Book). Diversity in Events. Picking The Perfect EventVenue. School of Event Planning & Management. How Is Your Event App Security.
The two major ways to plan the goals of your event: SMART (specific, measurable, assignable, realistic, and time-based) OKRs (objectives and key results) What are the major differences between the styles of objective planning (SMART goals vs. OKRs?) Researched article: The target competitor article only mentions SMART goals.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. The site offers daily articles, industry reports, webinars, and more.
Subscribe to our blog and get useful industry insights from top #eventprofs via our podcasts, articles and free webinars! In an effort to stand out in the marketplace, too many event professionals resort to doing gimmickry instead of adding real value for their customers. Let’s jump in! Looking for more ideas?
After rapidly pivoting to virtual events during the pandemic and refocusing on in-person engagements last year, event professionals today are doing more with less while nursing whiplash. In this article, we’re looking at ChatGPT for event organizers. How To Use ChatGPT for EventMarketing Content.
Your goal, as an event prof is to market to and attract, indeed inspire , the people who hold the same values as the brand you represent. And of course, the event itself will be an extension of that. As we dive into this article, you’ll notice that we mention sustainability quite a bit. Match the venue to the ‘why’.
I wanted to let you know about Meet the Experts, a new initiative for [MEETING INDUSTRY EVENT] in [DATES] at [VENUE, LOCATION] which I think you will find interesting as a way for you to participate in the show and generate valuable leads. The Letter 9/29/23 Subject: Are you a [TOPIC] Expert? Hi Adrian Segar, How are you doing?
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing?
We’re going to make events next year where people will be in Shanghai, New York and Rio de Janeiro watching our live performances with physical people in the venue, and will interact with people on stage, people who attend in person and those virtually. What will the attendee experience require of events in 2022 and beyond? .
In this guide you'll find 25 unforgettable themes for your next corporate event. In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Photo source: EventiveMarketing. Photo source: First Global Events Agency. Getting Buzz(ed).
Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings. Brand X would love to have you–a known industry expert on event/meeting planning–involved in this campaign!
If you’re active on the event and hospitality conference circuit, you might bump into her. meetingsnet If you’re looking for thought-provoking articles and news related to all things meetings and events, look no further than MeetingsNet’s Twitter. Dahlia is an event technology evangelist, speaker and educator. ChipConley.
Every type of event requires a unique set of skills and know-how that will help you to mitigate the chaos and run smooth, engaging events for your attendees. Get your event planning template and checklist. Why event management matters Managing an event correctly is essential for it to be a success.
Master multitaskers: The most adept event planners can juggle many responsibilities, including selling tickets, advertising the event, booking speakers and sponsors, finding a venue, and handling logistics, among countless other tasks. Event Industry News . Events Council Industry Insights . Corporate Event News.
Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. In this article, we will discuss how to amplify your event promotion by using automated email campaigns for maximum impact.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. The site offers daily articles, industry reports, webinars, and more.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. Whether for small seminars or large-scale conferences, the Klik SmartBadge is a testament to how smart wearables can profoundly enrich the event landscape.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 8.
Before finalizing your venue choice, use Social Tables to create a 3D model with custom measurements and images that reflect your design ideas. Set up a budget Careful budgeting is essential for any successful event but casino nights that are using real or money for betting need to be extra organized. Themed Content. Interactive Maps.
We bring together international and local event planners and connect them with the best destinations, venues and event suppliers from around the world. Experientials Marketing Summit (EMS) April 24-26, 2024 Las Vegas, NV EMS is designed to prepare you for what’s next. Canadian Meeting + Events Expo (CMEExpo) Aug.
In this article, we’ll explore the most important areas of event risk mitigation that you should focus on. In these situations, you must know how to quickly handle negative publicity the right way to ensure that the hits on your credibility stop as soon as possible, and you can shift public attention to your event. Food Safety.
We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. Sourcing technology This section pertains to advanced solutions that help event planners identify, secure, and manage the necessary resources for an event.
With such a diverse range of options, it’s easy to get overwhelmed or confused about which event tech solutions to choose. However, mastering the art of event technology is critical to planning and hosting a successful event.
Based on 10 years of experience, working with thousands of event professionals from iconic brands such as Perrier-Jouet, Pierre Fabre group and Kaspersky, our team has decided to share our ultimate event planning checklist with you today. What should you do when your key speaker suddenly cancels five days before the event?
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
of event organizers say that events are now emerging as the most critical marketing channel. Since event management budgeting has a considerable impact on your event’s ROI, you should tackle it as early and thoroughly as possible. According to our recent State of in-person B2B conferences report, a striking 80.4%
Whether your event is in-person, hybrid, or virtual, your choice of entertainment can make or break your attendees’ experience. If your entertainment is a hit, employees will be Slacking about the event for weeks and months. Allied Market Research expects the U.S. corporate eventsmarket to reach $510.9
One way to make this easier is to find a few event management software providers and compare them using specific criteria. This article is dedicated to help marketing managers, IT experts and event professionals, decide between choosing Cvent, Whova and other alternatives, by analyzing how they compare. What is Cvent?
This article will help you decide when to choose the right event management software by offering comparison insights between Cvent and Stove. It offers comprehensive event management software and venue-sourcing services to a diverse clientele. Subsequently, you can compare them based on a specific set of criteria.
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
Typically, articles like these list helpful and encouraging tips. Let them ask other guests a series of uncomfortable questions that leave them feeling ignorant about the venue and event. . This is not how your first-time guests should feel. However, we’re taking a different route. Leave nametags in the corner.
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