Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Smart Meetings

JANUARY 14, 2025

21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. Postponed Events: ACE Eddie Awards Mammoth Film Festival Critics Choice Awards (moved to Jan. 26) On-Schedule Events: National Association of Music Merchants (Jan. 20-23) The Society of Thoracic Surgeons STS Annual Meeting (Jan.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Smart Meetings

APRIL 15, 2025

” Sign up for the monthly Behind the Bookings newsletter here The bleisure market is growing at an impressive pace, with projections estimating it will reach a staggering $3.5 As such, hotels must recognize and anticipate these hybrid requirements to stand out in a competitive market. We appreciate your support.

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Smart Meetings

DECEMBER 19, 2024

Stevens penned this article evaluating the link between the events and wellness industries. Elevating Meetings Through Wellness In this interview-format article, hear it right from the experts themselves: how wellness-focused properties are innovating to make wellness even more accessible for event attendees.

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Event Design Attendee Planner Consulting 130

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Smart Meetings

APRIL 10, 2025

Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements. Contact Smart Meetings to work with you with any of the ideas listed in this article.

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Smart Meetings

DECEMBER 8, 2023

Articles, surveys and webinars, oh my! This article, which appeared in the January 2023 issue, breaks down the NZCE Roadmap, a comprehensive document offering meeting professionals guidance in their journeys to achieving net-zero carbon emissions in their workplaces and events. We know sustainability is important.

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Sustainability Planner Education Meeting 264

Endless Events

AUGUST 11, 2020

The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. Growth Marketing Conference. But staying ahead of the curve and living up to their title as innovators, the people behind the Growth Marketing Conference came up with a solution.

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Endless Events

JULY 18, 2020

Summer Hull wrote an interesting article outlining the experience of going to Disney World on their opening day. At the end of the article she says: “But, I had an undercurrent of anxiety. Additional articles and resources: Post-Pandemic Events: The Contactless Way. One of those things is taking a trip to Disney World.

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Virtual Events Events Certification Trends 313

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. There’s a lot of noise out there about “venue marketing” and you might feel pressure to step up your social media game. You’re marketing to planners who want to transform your space to fit their needs.

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Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Next Steps Drip email marketing campaigns arent just another buzzword for hotel sales directorstheyre a game-changing tool. But the leads in your pipeline seem to slip away before the sale closes. How can you stay top-of-mind without overwhelming your prospects?

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Endless Events

OCTOBER 9, 2020

In that period, I was so fortunate to get a new position at Endless as the head of marketing. I dove headfirst into books and articles that taught me how to be a better manager and have learned a lot about myself and my team along the way. Going into the last three months of the year, I keep thinking back on the first nine.

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Endless Events

MARCH 23, 2018

Jump into the article to get your invite! Learn more event labor through the article up top. Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? Email marketing has around 4,400% ROI. Digital Marketing Strategies That Work. Definitely!

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Events Automation Audience Marketing 248

Endless Events

JANUARY 21, 2021

It all started with an article that informed readers of the NFL’s project to fill up a stadium with vaccinated healthcare workers. Because this specific article propelled Dustin, Nick, Will, and Thuy to have one of the most candid and interesting conversations featured on the podcast yet surrounding several important things.

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Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

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Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations. On the Web.

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Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. Event Video Storage: A Marketing Game Changer. Let’s take post-event marketing, for example.

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Events Social Media Virtual Events Audience 316

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

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Event Marketing Marketing Marketing Trade Show 92

Endless Events

JULY 31, 2020

Additional articles and resources: 11 Actionable Virtual Event Marketing Ideas. Additional articles and resources: The Future Is Now: Networking For Hybrid Events. Armed with this virtual event guide , you won’t feel the need to search for anything related to the topic in the near future. ? Latest shows and podcasts.

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Endless Events

MAY 18, 2018

Are you getting personal enough in your marketing techniques? The LeadDog Marketing Group took to the airports for the first National Business Travel Day. Be Heard via Influencer Marketing. But if you want to considerably up your impact on your attendees, you should get into influencer marketing.

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Audience Registration Social Media Events 263

Endless Events

OCTOBER 12, 2020

While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. But as the market became saturated with poorly delivered experiences, a new phenomenon in consumer behavior emerged – webinar fatigue.

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Endless Events

NOVEMBER 24, 2019

As a marketer, I sometimes wonder if emails like these are opened during the holiday season. Related articles and resources. Related articles and resources. As a follow-up, I thought I would share this article where some amazing women in the events industry share some more event trends for 2020.

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Sustainability Trends Production Automation 234

MeetingsNet

NOVEMBER 17, 2023

Information on how artificial intelligence can help build, market, and analyze business events has been a popular offering at industry events and in the trade media this year. to create marketing plans and outbound marketing materials. • About half of respondents know how A.I. But while A.I. to streamline logistical planning.

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Logistics Planner Marketing Marketing 109

Bizzaboo

JANUARY 17, 2023

In this article, we’re looking at ChatGPT for event organizers. Due to its potential, some folks even think ChatGPT may ultimately disrupt the conventional internet search market, toppling Google’s dominance. Although ChatGPT is likely the most popular tool of its kind on the market today, it’s not the only one.

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Marketing Marketing Social Media Speakers 116

Smart Meetings

APRIL 10, 2023

The Hospitality, Marketing Crossover In a previous Smart Meetings article , we touched on the connection between hospitality schools and marketing schools. As a hospitality major, it would’ve been amazing to have been offered marketing classes. I find myself always having to create my own marketing tools for my events.

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Meeting Social Media Incentives Hospitality 236

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

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Tourism Tourism Marketing Marketing 98

Endless Events

JANUARY 19, 2018

Get more stage design inspiration by diving into the article up top. Partnership event marketing or co-marketing of events is also an idea that’s getting more popular. You need different tools not only to help you in marketing but also to make sure you make the most impact even as you gather insights.

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Trade Show Social Media Audience Attendee 230

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. A few top execs from the world’s most creative companies chimed in with their thoughts on these new technologies in this article. Avoid These Marketing Missteps. Click To Tweet.

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Events Automation Venue Certification 233

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

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Event Marketing Marketing Marketing Prospect 97

Endless Events

DECEMBER 9, 2019

Being a marketer who loves analytics just makes me want to know mine even more! She wrote an entire article on how to create a good presentation in 10 simple steps! . ? Related articles and resources. This article from Kaitlin Colston explains 10 tips on how to make the most out of your event WiFi. ??

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Remote Production Event Apps Event Technology 207

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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Event Marketing Marketing Marketing Social Media 98

Endless Events

FEBRUARY 16, 2018

Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Click To Tweet.

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Management Event Apps Social Media Events 237

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

APRIL 24, 2020

Articles and resources. How to Measure Event Marketing Success. The Ultimate Event Marketing Plan: A Six-Step System. ?? Related articles and resources. But you might be asking, “How the heck do I get someone excited to sit at their computer?” see what we do ). Latest shows and podcasts.

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Virtual Events Promotion Events Remote 240

Endless Events

OCTOBER 16, 2020

Some of my marketing teammates also decided to get away this week and take some time to decompress. This has been one of my favorite articles from Mariana. Additional articles and resources: Virtual Event Platform vs. Virtual Event Production Company. To come up for my friend’s wedding and my sister’s wedding.

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Platform Venue Virtual Events Event Apps 240

Endless Events

NOVEMBER 16, 2018

After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. Much of what the program administrators do is towards the beginning of the event planning process.

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