This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.
Providers of AI-powered real-time translation platforms specifically for events like Interprefy and Wordly can instantly interpret live speech — providing audio, subtitles, captions, and transcripts in an attendee’s preferred language. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow.
With your Google My Business account, you can see and connect with your customers (through reviews), post updates to share specific articles or deals on your Profile and see how customers are interacting with your business on Google. They are a definite local SEO ranking factor, as confirmed by Google itself.
They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). The success of DMOs in emerging destinations now depends on their ability to harness technologies and innovative practices.
In this article, I've outlined 9 reasons why blogging should be a key part of your Tourism Marketing Strategy: 1. Fantastic for Search Engine Optimisation (SEO). Developing and implementing a SEO strategy is vital for tourism businesses. Blog posts are also really easy for you or others to share, which is a great SEO tactic!
In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. The article is addressed mainly to hotel managers, but we’re sure OTA representatives can also find some useful information on metasearch management.
Friends don’t let friends give away their original content to third-party platforms. Let me be clear, by all means share your content for free on any of the gazillion social media platforms available. Posting your original content exclusively on someone else’s platform puts you at their mercy. No they don’t.
So in this article I share with you tips on shortlisting agencies to work with, and also how to prepare website project brief to ensure you get the end result you are needing. What tourism experience you sell and key distribution platforms. What platform is your website built on, and how long ago was it built?
For example, food magazines would be better platforms to run PR for food events. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Marketers develop event content with relevant keywords to boost SEO. Think local.
TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., Tour operators list their products in the marketplace platform, thus increasing their customer reach. Typically, they also can enjoy the support team’s patronage and access to useful tips, analytics, and other handy perks that depend on the platform.
It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. In other words, through travel articles and storytelling you have more tools to address some of the most fundamental aspects of digital marketing.
So, the aim of this article is to explain how airlines market their products. For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Google’s top rank without any SEO, how’s that? Marketing is multi-dimensional, especially in the case of the airline industry.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Integrations These days, it’s not uncommon for organizations to use hundreds of different tools.
Although building an event website can feel daunting, this article is here to help. Make life easy with a single platform streamlining the entire user experience, from registration to networking and onsite engagement. Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. Let’s get started.
Paige and I have been running our business online for the last 8 years and we've found Zoom the most easy to use/customer focused video meeting platform. Start Blogging or/or get some blogs articles written. Catch up on those saved articles on your phone, books you've been wanting to read podcasts you want to listen to.
We’ve touched on the topic of website localization earlier, and in this article, we want to dive deeper into the technicalities of an adaptation process and share our experience of adjusting travel platforms to foreign markets. But first, let’s briefly recap the basics. What is localization and how to approach it? localizing payments.
AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.
AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.
Moreover, they will seek platforms that will give them the independence of search and payment. You can consult our article on hospitality analytics to learn more. You can learn more about travel website personalization in a separate article. Cloudbeds offers consistency across all platforms. Source: SiteMinder.
A recent article from Think with Google stated that YouTube reached more than 17 million Australian adults in May 2022 — more than 85% of the country’s population. 1 in delivering relevant content when compared to other ad-supported platforms. YouTube is #2 most important social media platform in Australia with Facebook placing #1.
This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. This platform is great for a budget-conscious marketer who wants to try a variety of automation components. Sendinblue.
If you want to capture 'Gina' in her planning moments, you need to know what questions she is asking during her planning stage, and create and deliver content to her in the most appropriate format, on the right platform, at the right time. This Article was originally published in September 2016, and has been updated in January 2023.
If you want to capture ‘Gina’ in her planning moments, you need to know what questions she is asking during her planning stage, and create and deliver content to her in the most appropriate format, on the right platform, at the right time.
This article will help you avoid the hurdles. They integrate your event website with the rest of the event management software, so data flows smoothly throughout the platform. When you make a change elsewhere on the platform – like adding speakers or sessions – the sites display new info automatically.
Scan social media for content across platforms to find stories that you can re-share and re-frame. Some key ideas to consider with regard to implementation include: Write articles for your destination blog that answer all of your Visitor Persona's questions about travelling to your destination for their passion interest.
Read how to get IATA accreditation and what the alternatives are in a separate article. We have an article explaining how each process in an OTA’s back office works, so have a look there for details. Get smart with your SEO and landing pages, focusing on keyworks that your audience uses in their searches. Technology.
publishes an interesting blend of long-form cases studies reflecting on their campaigns, interviews with industry experts, and shorter articles on top marketing tactics too. This destination marketing resource includes topics that span from customer advocacy and inclusive tourism to content marketing and SEO.
In this article, we’ll cover the alternative accommodations (AA) market, explain the back-office components of AA distribution, and give tips on growing your vacation rental presence. Alternative accommodation platforms are new players in the travel distribution field. We will talk about those further in the article.
In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events. You can present information about this exclusive giveaway on the landing page of your chosen virtual event platform. One platform you can use is Kajabi. Conclusion.
There’s a wide selection of software developed for tour operators, ranging from specialized tools focused on one aspect to full-blown, multi-featured platforms covering the entire workflow. Read our article on AltexSoft experience with Sabre API integration to understand the process in more detail.
With a range of content (100% user-generated) from ebooks and case studies to podcasts, videos and articles, there’s always resources worth diving into. Salesforce, the ubiquitous customer success platform designed to help sales teams achieve their goals, also has an impressive number of resources online to steer teams toward their goals.
In this article, we delve into the ADR concept, explain its formula, and shed some light on its advantages and drawbacks. Learn more about occupancy rate prediction in our dedicated article. Learn more about RevPAR in our dedicated article. However, like any other technique, it comes with its own strengths and weaknesses.
This article will cover all the basics you need to know about the financial side of successfully running an unforgettable event. You will also want to make sure that your tickets are available on all the best event ticketing platforms. What is event budgeting? A side note on virtual events. Here is her LinkedIn.
This article will share virtual/hybrid event tips, ideas, and examples to help you overcome these hurdles. Tips: Advanced virtual/hybrid event platforms let you host as many attendees as possible online. Modern platforms overcome this hurdle by combining virtual and on-site event technologies within a single solution.
Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience. For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast.
Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience. For example, you can include relevant CTAs at the bottom of your blog articles or add a quick shout-out at the end of your podcast.
In this article, we’ll explore key components of an event budget, trends impacting budgets, the most critical places to allocate event budget, and more. Check out this article: “ The Ultimate Event Venue Sourcing Guide.” According to our recent State of in-person B2B conferences report, a striking 80.4% Let’s dive in!
You want different channels to be used effectively and in different ways, rather than broadcasting the same message with a broad-brush approach across all platforms. With remarketing, the major step of visiting your website can turn into a series of touchpoints on engaging platforms like Google, YouTube, and Facebook and lead to a conversion.
In this post, we’ll help you hone in on the top event social media platforms. Before you join every platform on the horizon, start with these simple but crucial steps: Define your goals with your venue social media. If you’re running an event venue business today, social media must be part of your venue marketing strategy.
You may learn more about user personas in our article on UX research. We’ve detailed SWOT analysis specifics in our product marketing article. Exploring different pricing strategies of travel agencies and diving into all the intricacies is way beyond the scope of this article. Invest in SEO. Analyze your competitors.
We help you answer these questions and more in today’s roundup of articles. A vast majority of events now focused on creating digital experiences for their attendees that tie in seamlessly with social media and other platforms. How can we sell event marketing to management? How’s Your Event Planning Salary?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content