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How to Measure Event Marketing Success

Endless Events

Using registration metrics. Using event apps and social media to measure engagement. Shortly, we’ll be explaining how registration metrics and event ROI use quantitative means to determine if your event has been a success. Will it be an increased social media presence to translate into building better brand awareness?

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Create Sustainable Meeting Packages: Develop turnkey solutions that bundle eco-friendly practices like paperless registration, plant-based menu options, and carbon offset programs.

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MICE professionals

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Tips for Increasing Audience Engagement at Events

Endless Events

Next, make registration and check-in a breeze. Your Guide to Event Registrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. Which is why it’s a must to make registration as smooth and impressive as possible. The Current State of Event Best Practices.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. We should have her photo from the article we ran in August.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Editor’s Note : As part of Back Light, a series of articles sharing illuminating insider observations, we asked Geoffrey Wellen, chief customer care officer of 6Connex f or lessons learned from two years of virtual and hybrid events. And speaking of social media, don’t overlook this now-old friend.

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Event Tech: The Ultimate Overview Of A Decade Of Technology

Endless Events

I can see people drawing on site and site plans like all day long” “It also reminded me of registration”, adds Brandt. “Now it’s so easy to see people coming out, almost everything is done on a lot of the registration platforms. And I think that was one of the biggest things nowadays.

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Go Green: How To Jump on Sustainable Event Trend

Endless Events

You most likely already have a website, an email list and are set up on social media platforms so leverage that! Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. Social Media Channels. Was what you were doing efficient?