Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett. How to Fix.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

JULY 15, 2024

Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Tourism eSchool

OCTOBER 9, 2021

With your Google My Business account, you can see and connect with your customers (through reviews), post updates to share specific articles or deals on your Profile and see how customers are interacting with your business on Google. They are a definite local SEO ranking factor, as confirmed by Google itself.

Management 91

Management Publishing Tourism Tourism 91

Tourism eSchool

JULY 17, 2021

In this article, I've outlined 9 reasons why blogging should be a key part of your Tourism Marketing Strategy: 1. You own and control your blog content on your own piece of real estate (your website), unlike content you create on social media. Fantastic for Search Engine Optimisation (SEO). You Own Your Blog. Evergreen’ content.

Tourism 57

Tourism Tourism SEO Marketing 57

AltexSoft Travel

FEBRUARY 15, 2022

And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.

Website 52

Website Travel Travel SEO 52

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. Metasearch cost models.

Hospitality 119

Hospitality Advertising Website Booking 119

Conferences that Work

JANUARY 9, 2017

Instead, invest in your own website. Build your own brand, authority, and SEO, not that of a third-party site. Seven years ago I started the website you’re reading. And the ever-growing body of articles on this blog and the inbound links to them continue to build my brand, authority, and SEO.

SEO 54

SEO Social Media Website Platform 54

Tourism eSchool

APRIL 30, 2020

Review all your customer insights (eg Review Websites, Customer Feedback Surveys, Staff insights etc) and see what customers have been asking for. Review and get those long planned updates done to your website. Start Blogging or/or get some blogs articles written. Also, think outside the box. Get Responsible Travel Ready.

Tourism 97

Tourism Tourism Social Media Online 97

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. This Article was originally published in September 2016, and has been updated in January 2023.

Tourism 98

Tourism Tourism Marketing Marketing 98

AltexSoft Travel

JANUARY 31, 2020

So, the aim of this article is to explain how airlines market their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Google’s top rank without any SEO, how’s that? Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Solimar International

NOVEMBER 9, 2021

It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. In other words, through travel articles and storytelling you have more tools to address some of the most fundamental aspects of digital marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Tourism eSchool

JANUARY 10, 2023

A recent article from Think with Google stated that YouTube reached more than 17 million Australian adults in May 2022 — more than 85% of the country’s population. So upload your free video content on YouTube and then embed the video on your website. Why add YouTube into your marketing mix? Add Sections. Like to learn about YouTube?

Tourism 90

Tourism Tourism Social Media Website 90

AltexSoft Travel

MAY 13, 2021

Research shows that travelers visit around 38 sites when planning a trip and they end up visiting OTAs, metasearch sites, and supplier websites to review their options. Some also check hotel’s own websites to see if the proposition is better there. You can consult our article on hospitality analytics to learn more.

Booking 69

Booking Website SEO Vendor 69

Eventtia

SEPTEMBER 9, 2022

Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved SEO rankings : Combining PR activities and marketing efforts can help you get a coveted spot on the Google search page. Write articles on topics relevant to the event.

SEO 62

SEO Social Media Public Relations Events 62

AltexSoft Travel

JULY 14, 2022

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Those are websites that sell all sorts of travel products, separately or packaged in bundles. Then, it’s resold on a markup or commission basis via their own websites.

Travel 105

Travel Travel Affiliate Website 105

Solimar International

JANUARY 16, 2025

They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). What it is: These AI-powered tools simulate human conversation to assist users with inquiries or tasks, often through messaging apps or websites.

Destination Management 40

Destination Management Technology Technology Management 40

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Eventtia

SEPTEMBER 20, 2022

This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. It is a comprehensive suite for different plans that make up a successful marketing strategy, including a content marketing plan, demand generation marketing plan, SEO marketing plan, etc. Let’s begin.

Marketing 62

Marketing Marketing SEO Automation 62

Bizzaboo

OCTOBER 18, 2023

Website Builder To ensure attendees can track down all the details they need to make the most out of your event, you need to create a dedicated event website that includes all relevant information. Bizzabo offers a flexible website builder that helps organizers create beautifully branded websites however they’d like.

Management 110

Management Sponsors Registration Speakers 110

Bizzaboo

JUNE 2, 2021

We'll also show you how to use online event planning classes to your advantage at the end of the article. For details on the structure of the exam and testing periods—and to learn more about the online event planning classes—check out the ILEA website. Personal website. Looking for a specific online event planning certification?

Certification 98

Certification Event Planning Trade Show Government 98

Tourism eSchool

DECEMBER 20, 2022

The Snowy Valley's Destination Website has some awesome copy on their homepage that really speaks to the benefits of their destination - love it! It's essential these articles are single-minded (answer one question only) and are optimised for Search Engine Visibility. I can’t stress this enough. Map out the pragmatic (not so sexy!)

Travel 52

Travel Travel Website SEO 52

AltexSoft Travel

SEPTEMBER 3, 2020

Online Travel Agency or OTA is a website (or app) specialized in selling travel services to customers. Travelers can go directly to the hotel’s or airline’s website but around 44 percent of people go to OTAs to compare prices and see the whole pool of options. A booking engine manages search and booking functions on the OTA website.

Online 72

Online Travel Travel Airlines 72

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Want to write an article for our blog? Last year, the clear path the travel industry once had was swept away. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Bizzaboo

APRIL 27, 2023

This is the article for you! For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. Digital Marketing: This certification signifies expertise in various digital marketing topics such as email marketing, SEO, metrics, conversions, and more.

Certification 98

Certification Event Planning Trade Show Planner 98

Crowdriff

FEBRUARY 25, 2018

publishes an interesting blend of long-form cases studies reflecting on their campaigns, interviews with industry experts, and shorter articles on top marketing tactics too. This destination marketing resource includes topics that span from customer advocacy and inclusive tourism to content marketing and SEO.

Marketing 52

Marketing Marketing Social Media Publishing 52

Stova

JULY 19, 2024

This article will help you avoid the hurdles. Tool #1: Event website builders create custom sites easily. Tool #1: Event website builders create custom sites easily. A new generation of event website builders saves you time and delivers a better user experience. The best event websites feature bold, enticing images.

Registration 52

Registration Communications Communications Prospect 52

Eventtia

DECEMBER 20, 2022

This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. It is a comprehensive suite for different plans that make up a successful marketing strategy, including a content marketing plan, demand generation marketing plan, SEO marketing plan, etc. Let’s begin.

Marketing 48

Marketing Marketing SEO Automation 48

PlannerWire

JUNE 5, 2020

There are many sources of content and don’t be shy in visiting other event planner websites. The article says you should aim for a ‘rule of thirds’… A third on personal brand promotion A third of curated content A third about the conversations happening on social media. Form an opinion, positive or negative, and write about it.

Planner 52

Planner Social Media SEO Media 52

Eventtia

OCTOBER 19, 2022

In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events. Here are tips on how to book these speakers: Visit speaker websites – Check websites like SpeakerHub and the National Speaker Association. Conclusion.

Marketing 62

Marketing Marketing Affiliate Speakers 62

AltexSoft Travel

JANUARY 13, 2022

In this article, we’ll cover the alternative accommodations (AA) market, explain the back-office components of AA distribution, and give tips on growing your vacation rental presence. We will talk about those further in the article. An extranet is a website within your website available to a specific group of users.

Banking 52

Banking Booking Website Platform 52

AltexSoft Travel

MARCH 23, 2022

Read our article on AltexSoft experience with Sabre API integration to understand the process in more detail. If you want to sell online directly to individual travelers (B2C model), you’ll have to integrate your website with your booking engine to connect your customer-facing and back-end layers. Dynamic packaging capabilities.

Booking 52

Booking Technology Technology Travel Agent 52

Eventtia

AUGUST 3, 2022

This article will cover all the basics you need to know about the financial side of successfully running an unforgettable event. They are also usually integrated into an event website and onsite check-in, allowing for a seamless customer experience. What is event budgeting? Marketing and promotion costs. Here is her LinkedIn.

Events 62

Events Event Planning Virtual Events SEO 62

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience.

Promotion 52

Promotion Social Media Registration Sponsors 52

ITA Group

FEBRUARY 4, 2021

With a range of content (100% user-generated) from ebooks and case studies to podcasts, videos and articles, there’s always resources worth diving into. This popular inbound marketing software not only helps your marketing team collect impressive leads on your website—they’re experts in the world of sales, too. Reddit—r/Sales.

Training 79

Training B2B Prospect Booking 79

AltexSoft Travel

JUNE 21, 2023

In this article, we delve into the ADR concept, explain its formula, and shed some light on its advantages and drawbacks. Learn more about occupancy rate prediction in our dedicated article. Learn more about RevPAR in our dedicated article. However, like any other technique, it comes with its own strengths and weaknesses.

Hospitality 52

Hospitality Management Booking Networking 52

Stova

MARCH 23, 2023

This article will share virtual/hybrid event tips, ideas, and examples to help you overcome these hurdles. Make a great first impression with a stunning, brandable, SEO-optimized event website that integrates with Google Analytics. Conduct video interviews with speakers and post them on your blog and event website.

Audience 40

Audience Online Speakers Event Technology 40