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Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can event organizers measure and increase attendee retention ?
Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
As a production company, we get a lot of questions about virtual attendee engagement. Because after producing dozens of successful virtual events over the past few months, we’ve learned a lot! Because after producing dozens of successful virtual events over the past few months, we’ve learned a lot!
One of the hottest topics in the events industry nowadays is hybrid and virtual audience engagement. But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. Audience Response Systems Are Not New.
Event planners everywhere now have the power of harnessing the immense potential of eventapps. While the use of an app can be a particularly valuable addition to an event, the lack of knowledge when deciding to go for it might prove to be too much in the end. Eventapps are great. Where To Begin?
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. Hybrid Event Interactions: What’s The Price?
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results.
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology as the base of our events , they’re becoming increasingly more important. Emails: Overused Event Notifications. Is it push notification or a text?
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. In fact, event planners are continuing to use them more to help increase natural networking at events.
You’re focused on providing engaging and interactive sessions for your attendees. You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. And it should make you think long and hard about the ways you’re connecting your attendees. Don’t worry. You’re not alone.
As such, they’re the dominant audience at corporate events and conferences. It’s not just that technology appeals to our attendees. Event technology solves many common event planning pain points. Event technology solves many common event planning pain points.
Zoom , in its limited form, is still a choice for many virtual event planners because it’s budget-friendly and easy to use. Attendees can watch the panel and interact in the live chat, but there’s very little two-way communication available. Zoom also poses a challenge for event video storage. Event gamification.
If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. The upside is convenience and providing quick support to attendees. Are you able to keep your audience’s private information secure before, during, and after the event?
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Event platforms can be an event planner’s best friend. They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. EventApps To The Rescue.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. After all, a successful event relies on attendees!
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. What will your brand and attendees get out of the experience? The better you can identify the personas, the more you can cater your virtual event to them. Do you want the audience to engage?
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Hubspot’s INBOUND is an excellent example of event marketing. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations.
In today’s Event Tech Podcast episode, Will and Brandt answer a poignant question by one of the podcast’s listeners. Attendees need Wi-Fi to access virtual events. Then, they also address how certain people might simply be reluctant to embrace event technology, such as Metaverse or VR.
The process for creating a request for proposal (RFP) has wildly changed now that virtual and hybrid events are regularly in our repertoire. While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon.
If you want your event to stand out, going for a venue that still can provide a grand experience to attendees even outside the event itself. Our guide will take you through your event goals, your potential audience, your budget, and the planned content of your event. Click To Tweet. Click To Tweet.
Here are the 10 event technology trends that Will and Brandt discuss in this unique and exciting episode: NFTs, blockchain, metaverse, drones, smart glasses & AR, community marketing, privacy & security, machine learning & AI, facial recognition, attendee tracking. And that’s what the attendees want as well.
. “I did this just last week, an event here in the UK that I was speaking at, where the organizer didn’t have a Q&A software, but I wanted to use that to engage with the audience. App Adoption. “We talk quite a lot about apps in our industry, don’t we?” ” Well, he’s not wrong.
It’s a great episode to catch up with everything Will and Brandt have been talking about in the past year and to see just how engaging this dynamic duo sounds in front of a live audience. They go over several favorite event tech tools, future predictions, and general event planning tips.
Sessions should also serve to pique the attendees’ interests, not drown them. There should be options too, in the food & beverage section to enhance the attendee experience. Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).
And finally, software companies should see event planners as long-term partners rather than one-time customers. “When you look at eventapps and event platforms , 80% of them have the same basic features. You can see your schedule, maps, maybe there’s some audience engagement and networking.
Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. An engaging agenda isnt just about filling time slotsits about creating an experience.
The AV industry, whether that’s your in-house hotel AAV or even third-party production companies, is struggling to be fully staffed up as we start to reincorporate in-person audiences into our event strategies.” ” Brandt’s Anecdote About Scope Creep & Understaffed Events.
Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. As we mentioned earlier, most attendees want what’s new and exciting.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. We don’t see these robots of the future walking around passing out drinks or registering attendees just yet. Event Automation.
You’re focused on providing engaging and interactive sessions for your attendees. You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. And it should make you think long and hard about the ways you’re connecting your attendees. Don’t worry. You’re not alone.
Attendee arrival has changed in recent years. Before the pandemic, attendees would have booked hotels and made transportation arrangements in the days or weeks leading up to the event. Arianna has a long-standing relationship with events. How Arianna Black Came to Events. In 2019, we had an eventapp,” she says. “A
What do your attendees think about your event? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? You can send surveys to participants before, during, or after the event, and they are often shared digitally.
.” Another great core goal to measure event success is attendee satisfaction. That’s consistent and works for both virtual and hybrid events. Things like deals closed or opportunities created in sales events and attribution-related ROI metrics can work both for in-person or virtual events as well.”
Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel?
How to incorporate a sense of belonging into the attendeeevent experience The phrase “sense of belonging” is defined as the psychological feeling of connectedness to a social, spatial, cultural, professional or other type of group or community (Hurtado & Carter, 1997).
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Think about your attendees.
Here we go as we make predictions on the hottest trends to hit virtual events! 2020 Virtual Event Trend: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. INBOUND is an event that excels at this.
Now that virtual events are fairly normalized, it’s never been easier to access a global audience. Whether you’re planning a company event or an exhibition, it’s key that attendees all have the ability to efficiently communicate with one another and engage with the content. Yes, you read that right.
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