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The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on event platforms! Event professionals are divided when it comes to implementing event technology to boost audience engagement.
Creating unforgettable events starts with understanding how to connect with attendees from every generation. Understanding and respecting these differences is key to creating events that genuinely resonate. Understand Your Audience Every event brings together people with wildly different life experiences.
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. Hybrid Event Interactions: What’s The Price?
On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and attendee engagement as a measure of an event’s success.
In fact, from recent Encore customer research, we’ve learned that an overwhelming 97% of event professionals are excited about technology that creates “wow” moments and more than 80% believe delivering those wow moments facilitates greater attendee engagement and event ROI.
Note to #meetingprofs : You have to experience the @encore @EncoreGlobal_ experience to spark your excitement about the possibilities for immersing your attendees in multi-sensory journies. To ease the rush of registration, attendees were urged to print badges at home and grab a lanyard in the hall. A Brighter, Faster Mandalay Bay.
In the past two years, we’ve covered nearly every aspect of planning virtual events and keeping virtual audiences entertained from the safety of their homes. Now that we’re making a return to in-person events , we can start talking about many event-planning topics we had no use for since March 2020.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
Today’s favorites are all about how to make event networking better. Help your audience mingle by guiding them, maybe through group activities. PS: If you need more event networking and audience engagement tips, why not. Facebook Finds a New Event Rival in Pinterest. Tackling the Big “Why” of Your Events.
Delivering educational and relevant material to an actively engaged audience has never been as important as it is now. The age of digital and hybrid experiences got the wheels turning in everyone’s heads, and many still struggle with the matter of how to deliver the best virtual content to their attendees. Who are they?
Hybrid events comprise many little parts, such as choosing the right event platform, developing a COVID-compliance strategy , and of course, taking care of the production and AV side of things. Let’s see how you can best support both your virtual as well as in-person attendees with the right AV equipment, shall we?
How to incorporate a sense of belonging into the attendeeevent experience The phrase “sense of belonging” is defined as the psychological feeling of connectedness to a social, spatial, cultural, professional or other type of group or community (Hurtado & Carter, 1997).
A recently published Freeman report highlights a significant shift in the demographics of B2B eventattendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations. Often, we plan events for a wide age range.
It’s important to start your event off on the right foot. You want your attendees to be excited and impressed from the very first moment they arrive. Your attendees first impression will set the tone for the rest of the event. They help give the guests a bigger perspective on the nature of the event. Red Carpet.
But today, let’s take a few steps back and think about where do our events truly begin. Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? Or is it much earlier, at event registration? And they want to know that ASAP – when attendees register.
Live streaming events is a great way to expand your reach and make your content and programming available to a new audience. There’s a lot of benefits to live streaming events, but truly successful live streamed events are more about audience engagement and less about technology. Everyone wins. Create a Strategy.
There are different ways in which you can achieve your event goals and objectives, not to mention each event has a distinct set of attendees and stakeholders. Use your event goals to establish your KPIs (key performance indicators), which are quantifiable and can provide useful data insights. Nothing more, nothing less!
Attendee accommodations: Select a venue that’s accessible and accommodating to your attendees. Aside from the basics, what do attendees expect from this event? Data tracking for ROI: Event technology is a must to track attendee engagement. But legalities aside, you need to ensure attendees feel safe, too.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?
Eventdesign can make or break an event, and its importance cannot be overstated. Effective eventdesign enhances the overall experience for attendees and can even increase engagement, encourage more social interaction, and ultimately elevate the brand experience.
And then when you design something, be it the strategy, the design phase or the execution phase, you should have an awareness of your audience and all of their eccentricities. In order to designevents with empathy, we need to take a step back from the business side of things. What is unique to them?
Read More : Make Hybrid Events Worth Every Dollar for Virtual Attendees All of it underscores a recognition that togetherness is an essential ingredient for success. That’s a best practice of great leaders, and as it turns out, also a smart strategy for effective eventdesign.
We all want our audiences to feel special when they come to our events. That’s why are always innovating and trying new stage design ideas, new tools, and new tech. It merged technology with new ways to connect the performers to the audience. Get more stage design inspiration by diving into the article up top.
Sustainable stand design by Expomobilia. Afterwards I viewed the event spaces at the Congress Center Basel and continued on to the Design Miami show. Here are eventdesign ideas inspired by my visit to Art Basel 2022. Create an inviting entrance with light design. Congress Center Basel foyer.
One of the main reasons people attendeeevents is for education and development. However, 80% of what is learned at events is forgotten in 48 hours. It is crucial to make sure you implementing learning and performance design for your event. Dru Cutler of Drury Design Group ( @drucutler ) .
Many meetings still focus on creating audiences rather than community. Here’s how Damon Kiesow , Knight Chair for Digital Editing and Producing at the Missouri School of Journalism , compares the concepts of community versus audience from a journalistic perspective. Audience scales. Audience is centralized for profit.
Here we go as we make predictions on the hottest trends to hit virtual events! 2020 Virtual Event Trend: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. INBOUND is an event that excels at this.
Webinar World, the eventdesigned from webinerds to webinerds, has been in the hybrid game for years. The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. So get your pen and paper and start taking notes! Webinar World. That’s right!
Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz Global Events’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.
Parallel , a partner platform that works in tandem with Bluewater as one, unified support for entirely virtual events, says it isn’t about “[replacing] real-world events,” but extending them. With Parallel, Bluewater is pivoting once major in-person events to successful virtual ones with undeterred audience engagement.
One of the biggest event trends in 2022 is sourcing venues with character. Local event venues can make a lasting impression on your attendees and gives them a chance to get to know the destination better. Today, we are acknowledging this event trend by giving you a list of the best event venues in Phoenix, Arizona.
The event has grown to about 2500 attendees and each year MPI is working to raise the bar. The World Education Congress went through the eventdesign canvas process, where all stakeholders needs were considered and the event was completely redesigned to be in line with what their needs were. Live Mindful Lee.
How can planners help their attendees to feel a sense of genuine belonging through their eventdesign? Whats the business case for having consistent wellness programming in events? When Cvent CEO Reggie Agarwal shared in late spring 2024 that business events has become a $1.6 Is There a Formula for Happiness?
Because as the events industry makes its shift to virtual, this issue increases. So it’s no wonder attendees are starting to experience this phenomenon of webinar fatigue. Real-world examples integrated into the content” Tips For Audience Members. And some even go through several a day! Be Mindful Of Your Topics.
As she builds out her shows’ educational and networking opportunities, Tinsley Conway of Connect Meetings stays ahead of mainstream trends because her attendees want fresh ideas and activations they can use at their own events. One notable exception: Tinsley Conway, vice president of events for Connect Meetings.
But the truth is, as event planners, we all wish we could snap our fingers and make everyone in our target audience feel it. After all, it’s probably one of the best events out there, right? Our fantastic host Nick Borelli is ready to tell you all about how to create event FOMO through design experiences.
Because that’s what creative services are all about: making events unforgettable and innovative. Without creativity, all events would look the same – and they’d be no fun. Creativity boosts audience engagement, improves ROI, and makes your business the talk of the town.
A well-designed stage can help you stand out from the crowd and can be a make or break factor of the experience for your audience. But before you commit to an event stage design, it’s important to consider all the factors that go into creating one. There are both practical and aesthetic elements to event stage design.
Dasher shared three ways meeting professionals can begin to close the DEI gap: creating diverse planning teams, looking for aligned partnerships and asking your stakeholders and attendees what they need. Does your planning team reflect the community and audience that you are serving?” Dasher asked. Nathan Chin.
When it comes Fashion EventDesign creativity is everything. We wanted to dive into this gargantuan fashion event from an event planner’s perspective. Watch the video below to see what we learned from this year’s city-wide fashion takeover, and keep reading for more ideas and eventdesign inspiration. . . . .
Those stressful last-minute gyrations were just one of the issues addressed in Smart Meetings ’ latest webinar, “ Vital Lessons from Covid-era Medical Meetings ,” led by Kara Ferguson, meeting planner for American Society of Anesthesiologists , and Katie Bohrer, CEO of eventdesign company Onwardly. Changing Plans on a Dime.
In fact, the industry’s audience is expected to surpass even 2019 levels in the coming years. This growth brings both ample opportunities and new challenges as planners work to accommodate an influx of attendees while booking, planning and executing events. Of that 80% group, 30% agree spending would again rise by over 25%.
Brought to you by Endless Events and Design Pickle! How To Promote Your Virtual Event: Pre-Event Graphics. The first thing on your list should be pre-event promotion. As we mentioned in our virtual attendee engagement blog , convincing people to attend will be extra challenging. Social Graphics.
Because after months of repetitive webinars and dull sessions, attendees will increasingly expect more. And the price for not delivering will be having a significant portion of your audience walk out on your event. But how do partners like Endless Events and Touchcast come in? And there’ll be actually more events.
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