Smart Meetings

APRIL 25, 2022

With the rise of digital marketing in the past two decades, new possibilities for targeting and target audience research have sprung. With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and event marketing more specifically.

Event Marketing 264

Event Marketing Marketing Marketing Audience 264

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. Some large groups are throwing a camera in the room to capture the presentations for an extended remote audience.

Event Marketing 289

Event Marketing Marketing Marketing Events 289

Endless Events

FEBRUARY 22, 2019

It would be like a presenter throwing a CatchBox mic into the audience, without telling them why or how to use it. Gamification isn’t about just playing games on an event app. But an event app is an efficient way of recording proof that the intended behavior has happened and then measuring the results. Generating positivity.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

MARCH 22, 2018

That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. In fact, event planners are continuing to use them more to help increase natural networking at events.

Networking 251

Networking Planner Attendee Social Media 251

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It’s not just that technology appeals to our attendees. Event technology solves many common event planning pain points. Event technology solves many common event planning pain points.

Event Technology 317

Event Technology Benefits Technology Technology 317

Endless Events

MAY 20, 2022

While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?

Social Media 348

Social Media Virtual Events Audience Events 348

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

JULY 27, 2018

Today’s favorites are all about how to make event networking better. Help your audience mingle by guiding them, maybe through group activities. PS: If you need more event networking and audience engagement tips, why not. Facebook Finds a New Event Rival in Pinterest. Gen Z Marketing Lessons from VidCon 2018.

Networking 200

Networking Attendee Registration Events 200

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

AUGUST 24, 2018

Some might even say they border on cheating, but they always capture attendees attention. Below, we rounded up a few articles that give you these and other tips that will make your event remarkable and sticky. Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees.

Attendee 189

Attendee Trade Show Social Media Airlines 189

Endless Events

SEPTEMBER 16, 2020

But if there’s one thing event professionals are known for it’s being flexible. Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Both audiences will thank you! But the virtual attendees?

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Registration & Attendee KPIs. Attendee demographics : age, region, job title, industry. Active people in the event platform each hour.

Platform 334

Platform Sponsors Events Social Media 334

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Speakers Attendee Virtual Events 149

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. Attendees will be in multiple locations, and with that, the way they consume content is going to be different.

Sponsors 279

Sponsors Audience Online Attendee 279

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

FEBRUARY 28, 2023

Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success. People are aching for events. So let’s give your audience what they want. What makes your event unique?

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. Attendees also prefer shorter events, with two to three days being ideal.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Endless Events

APRIL 10, 2020

This will be a great starting point for what you’d want your virtual event to look like. The number of attendees, sales, engagement, profit, new contacts – whatever is relevant to you and your organization. What are you struggling with most planning a virtual event? What will attendees accomplish by attending your event?

Virtual Events 347

Virtual Events Production Meeting Registration 347

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Why Event Gamification?

Platform 317

Platform Sponsors Social Media Events 317

Endless Events

NOVEMBER 9, 2020

This will always depend on how tech-savvy your audience is. However, the world of virtual events is as new to attendees as it is to planners. Remember that, due to pandemic-adjacent circumstances, the virtual event market is quite saturated. The chance to network is one of the main reasons people attend events.

Virtual Events 364

Virtual Events Platform Registration Events 364

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Audience Social Media Planner 317

Smart Meetings

APRIL 15, 2022

The emphasis was on real-world solutions through Cvent’s Attendee Hub that enables digital engagement before, during and after the in-person live event and integrates the content for virtual and post-event audiences. Read More : Hybrid Events: What Cvent Says You Need to Know.

Meeting 264

Meeting Vendor Platform Proposal 264

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Make it Tangible.

Meeting 246

Meeting Panel Online Attendee 246

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Endless Events

MARCH 15, 2019

In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some event apps. We don’t see these robots of the future walking around passing out drinks or registering attendees just yet. Event Automation. Creates Custom Attendees Experiences. Saves Planners Time.

Trends 314

Trends Automation Events Technology 314

Endless Events

JUNE 8, 2018

You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Endless Events

JANUARY 19, 2018

We all want our audiences to feel special when they come to our events. It merged technology with new ways to connect the performers to the audience. Partnership event marketing or co-marketing of events is also an idea that’s getting more popular. Are you willing to go ultra high-tech?

Trade Show 230

Trade Show Social Media Audience Attendee 230

Endless Events

FEBRUARY 14, 2023

Eco-friendly Events Being eco-friendly isn’t new. The issue is that event attendees expect eco-friendly events — and event planners still struggle to do them right. After nearly three years of disappointment and frustration, shouldn’t you keep your promises to attendees? Simple, right?

Trends 320

Trends Events Planner Event Technology 320

Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace.

Event Technology 306

Event Technology Events Production Panel 306

Endless Events

JUNE 15, 2018

Forever gone are the days when event registration meant signing a sheet of paper. Today there are multiple options for attendees to check in to events, whether offline or online. Also, take into account the real-time feedback of your attendees. Just make sure to mind the coherence of the whole event.

Registration 258

Registration Events Sponsors Event Marketing 258

Endless Events

APRIL 23, 2021

Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it. Let’s take post-event marketing, for example. Put Your Videos Out There.

Events 316

Events Virtual Events Social Media Audience 316