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While it’s hard to equate the feeling of an in-person experience to that of a digital one, there’s no denying the many benefits of virtual events. Fewer travel costs, more inclusivity, and the ability to reach a much wider audience, across borders and oceans, are advantages that event professionals would be wrong to overlook.
they’re equipped with the lighting, a camera, white backdrop and monitors so they can see the audience and interact with them in real-time. “[It] But as Cameron says, this is corrected for using holograms, getting the attendee onstage to be seen and heard right in front of the audience. “An Read More : It’s All About Engagement!
How can planners help their attendees to feel a sense of genuine belonging through their event design? Whats the business case for having consistent wellness programming in events? When Cvent CEO Reggie Agarwal shared in late spring 2024 that business events has become a $1.6 Is There a Formula for Happiness?
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Most have multiple impairments, and that includes the audience and the speakers.
For the second time ever, the International Live Event Association (ILEA) held the GlobalEvents Forum in August 2018 in Denver, Colorado. The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today.
Discover the Future of Events Artificial Intelligence (AI) is revolutionizing event planning by enhancing efficiency, personalization, and attendee engagement. AI’s capabilities in data analysis, automation, and predictive analytics are unparalleled, making it a valuable tool for event organizers.
One major aspect is the engagement among attendees. Where event profs hope to give eventattendees a vibrant, appealing and informative session, it may come off more as an information dump for some. Make Your Attendees Feel Like Co-creators. Lathan suggests offering the small studio audience, for example.
Now that virtual events are fairly normalized, it’s never been easier to access a globalaudience. Whether you’re planning a company event or an exhibition, it’s key that attendees all have the ability to efficiently communicate with one another and engage with the content.
The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady. “You
As anticipated, it was a huge success and the Event Brew hosts are here to tell the story. Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer. ” Thuy was also a part of the PCMA EduCon 2021, as an attendee.
But today, let’s take a few steps back and think about where do our events truly begin. Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? Or is it much earlier, at event registration? And they want to know that ASAP – when attendees register.
Read More : Make Hybrid Events Worth Every Dollar for Virtual Attendees All of it underscores a recognition that togetherness is an essential ingredient for success. Think then about how event experiences can advance that purpose through alignment with the commercial objectives. Get to know your audience on a deeper level.
There’s encouraging news in the Freeman Trends Report: 2024 Attendee Intent and Behavior , released Tuesday, Jan. 16, by the globalevents company: Attendance at in-person events, which has risen as the worst of the pandemic has receded, is expected to hold steady over the next 12 months.
Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz GlobalEvents’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.
The next generation of eventattendees is bringing demographic changes and dramatic shifts in values compared to previous generations. By 2030, three-quarters of meeting attendees will be categorized as Millennials and Gen Z, he said. Last month, for the first time, the number of Gen Z workers overtook Boomers in the U.S.
Then, try to really engage visitors to achieve your event goal: to get leads. And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. What You Can Do with a Personalized Event.
Now that compression is making available space an endangered resource and inflation is pushing up prices for even the most basic items while companies are hesitant to make binding decisions, the responsibility for explaining the realities of what is possible on both sides of the balance sheet falls to the event planner. Choices, Choices.
Are you ready for the next crisis to strike at your event? What plan do you have in place to communicate important messages to your attendees? Crisis communication is an essential, if often overlooked, element for all events. You want to ensure you have more than one method to contact your audience if an emergency strikes.
Virtual, hybrid, or in-person – it doesn’t matter what type of an event we are talking about – the fact of the matter is that the attendees’ priorities have dramatically shifted. Before we even start considering the event tech side of things, for example, we have to go back to basics.
In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. Well start by setting clear goals (because lets just throw an event isnt much of a plan). What Is Event Marketing? And third, it should be fun or at least add some value to the attendees.
Neurodiversity, and how to properly create a positive experience for neurodiverse attendees, is another big-ticket item. The MPI course that equips event professionals with the skills they need to do so, Event Welfare Champion: Neurodiversity & Experience Design , is a product of a partnership with a subject matter expert.
Understanding and respecting cultural differences can transform your events into memorable experiences that resonate with diverse audiences. In this blog, we’ll explore how to navigate cultural nuances and plan successful international events. Multilingual Staff: Employ staff who are fluent in the languages of your attendees.
Next Gen Event Goers, as a group, are more likely to be female, are more diverse, and have higher levels of education than event goers over 45, the studies show. A new wave of eventattendees is on the horizon and signals a paradigm-changing generational shift, according to a report released today by globalevent company Freeman.
People may put you in a box based on their notions of what you can and can’t do, but meeting professionals have to be box-breakers if they are going to have an impact for their audiences. Meanwhile, attendees worked with Impact 4 Good to support children struggling with food insecurity in Denver as part of a fun trivia and activity challenge.
. – Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We Attendees will learn the use cases and what it means for real people. We’re not exponentially changing the world.
Slide by slide, tab by tab, line item by line item, I ensure they understand how we’re using every dollar to create an experience (or experiences, if we’re delivering a hybrid event) that is guaranteed to achieve their business goals and exceed their, and the attendees’, expectations. Save Money by Skipping Software You Don’t Need.
Given the free time the WSWA team had, the association chose 2023 as the year to introduce a rebrand and additional changes to its event. An excited 2,449 attendees took to Gaylord Palms Resort & Convention Center in Orlando over four days, a 5% increase in attendance from 2019, according to the association. “It
But the truth is, as event planners, we all wish we could snap our fingers and make everyone in our target audience feel it. After all, it’s probably one of the best events out there, right? Our fantastic host Nick Borelli is ready to tell you all about how to create event FOMO through design experiences.
I find that in many cases, we have a bunch of delegates who do not speak English as a first language therefore offering real-time transcripts and post-event transcripts not only increases accessibility, but significantly improves understanding and knowledge transfer. Read more Catalyst questions and comments.
Chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. What goes into this decision-making process of your audience? No Swindling Your Attendees. The Takeaway. About Mitch.
The annual is the biggest globalevent of the many he produces each year and it holds a bounty of lessons for meeting professionals looking to scale up. One thing that helped was sharing messaging with attendees that they should request appointments before registration even opens to start the process and schedule interviews earlier.
Trend #1: Post-Pandemic Attendees: What Do They Look Like Now? Our audiences are changing. Our attendees have become accustomed to living life on their own terms and are more comfortable communicating their boundaries. At Maritz GlobalEvents, we are ready to embrace this shift.
Not only will this give attendees more networking opportunities, but it’s also a great way to build a community around your event and brand. Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. It’s a win for everyone.
Virtual event software is becoming more and more sophisticated, enabling experiences that surprise and awe audiences. With this, organizers are doubling and in some cases, tripling their pre-COVID-19 events attendance, attracting international participants from across the globe.
It was a great opportunity to see how corporate event teams operate, and to recognise their teamwork, creativity and originality. Event: SAP Sapphire Author: Tim Porterfield – SAP GlobalEvents. Location of Event. This approach culminated in >20,000 attendees in 2019.
(Whatever Media Group) Event organizers who are considering straining their budgets to hire celebrity speakers — or who feel pressure to do so — may want to think again. Ken Holsinger The takeaway, Holsinger said, is that meeting attendees want to hear from their peers, to be inspired, and maybe go to a concert or a standup-comedy act.
The experiential event format will showcase 150 professions and will allow attendees to engage directly with the employers and ask questions of current apprentices in the programmes. . The SwissSkills event targets a young audience. What considerations go into designing an event for young demographics?
Tim Simpson and Liz Smith, both from Maritz GlobalEvents, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.
Musician Ciaran Gribbin leads PCMA EduCon 2019 attendees in a song during a session about team building. Creating engaging future events will partly involve more active audience participation, says one events organizer. Co-creation — Henshall thinks we’re moving into much more active audience participation.
5 lessons from a Maritz brand-experience expert on catching the attention of potential attendees and getting them to act. Here’s why each element produces effective attendee-focused communications: Easy. Having too many possibilities overwhelms people,” Bogue told the IMEX audience. Attractive. Personalized. Personalized.
Merely knowing what attendee churn is and why it happens isn’t enough. You need to be able to stop it from killing your event’s future. As we know, attendee churn is your event’s failure to retain guests year over year. Stop Attendee Churn from Happening in the First Place.
People may put you in a box based on their notions of what you can and can’t do, but meeting professionals have to be box-breakers if they are going to have an impact for their audiences. Meanwhile, attendees worked with Impact 4 Good to support children struggling with food insecurity in Denver as part of a fun trivia and activity challenge.
Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders.
People may put you in a box based on their notions of what you can and can’t do, but meeting professionals have to be box-breakers if they are going to have an impact for their audiences. Meanwhile, attendees worked with Impact 4 Good to support children struggling with food insecurity in Denver as part of a fun trivia and activity challenge.
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