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While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.
It’s high time we talk about virtual audience engagement. And perhaps the biggest concern of all lies in the fact that engaging virtual audiences is hard. Because this time around, you’re not just competing with attendees’ phones. So how do you go about putting together a fool-proof virtual audience engagement strategy?
As a production company, we get a lot of questions about virtual attendee engagement. Particularly about how to come up with strategies that make attendees happy and eager for more, both during and after the fact. In the past, we discussed the importance of paying attention to virtual attendee engagement every step of the way.
How to improve audience engagement? Turn your event attendees into event participants. Try these six audience engagement techniques at your next event. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question.
How can we bridge the gap between the virtual and the in-person audience? But we are getting ahead of ourselves – tune in and learn what else our lovely hosts have to say about hybrid audience engagement and interactions between the two audiences. You bring that in and you let the people who are online use that as well.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Read More : It’s All About Engagement!
It’s time to talk about audience engagement on event platforms! The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well.
Let’s figure out how to measure your event audience engagement. . You want to kick off an event that not only delights attendees but also delivers quantifiable results for your brand. To measure event audience engagement, track these 14 KPIs for your next event. . In-Person and/or Virtual Attendees Per Session.
Are virtual attendees seeing value? According to Kim Myhre, founder of Experience Designed, in “ Attendees to Virtual Events: To Charge or Not to Charge? Audiences will pay for quality content. Below are six ways to add value so virtual attendees feel a hybrid event is worth every dollar. Include a Virtual Emcee.
?? The Best of the Best: Two Audiences: The Ins & Outs Of Hybrid Audience Engagement. Their Las Vegas convention has been canceled as of last week, and plans are moving forward to host the online event in January. Attendees were not able to strut their stuff nor were they able to interact with creators.
And figuring out how much you should charge your attendees is a challenge. Imagine a world where your attendees pay what they want for the experience. Because back then, you had to talk to your audience. With all that is happening in the industry right now, we’re guessing they’re high. Sounds strange, right?
But screen fatigue is very real—and it’s easy for attendees to get burned out. So, what can you do to make large online events more engaging? It’s not unusual to see a small amount of dropoff, but if it exceeds 10 percent of attendees before the midway point, you may have a problem. Tools for boosting online event engagement.
Because much like event profs had to adapt to the new normal, so did presenters and attendees. Since we’ve been putting so much pressure on remote speakers and audiences, it’s time to wonder: what can we do? . A Smooth Virtual Experience For Attendees. “So I want to try and just peg through that a little bit.
One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.
And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators. “We have an audience of fans, teens that want to see their creators. We have an audience of creators that want to learn how to make better content. Ladies and gentlemen, please welcome Jim Louderback !
How do you keep attendees engaged when the needle is always shifting? Tactics to encourage attendee engagement are wide-ranging, dependent on attendance numbers and often differ case-by-case. If you want to drive a synchronous experience, give attendees a reason why they should tune in live rather than watch on demand,” Gaudini said.
Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. Aside from AR and VR, other topics include wearables, man-machine interfaces, and online video. There are tips for B2B events, conferences and campus events. Click To Tweet.
As health and safety standards change with every new surge in Covid cases, many planners adopted virtual or hybrid platforms, but not all attendees have embraced the shift. Implement mask and social distancing policies that will put attendees at ease. Include small breakout sessions to let attendees connect with each other.
Attendees will be in multiple locations, and with that, the way they consume content is going to be different. Content can certainly be consumed at the same time, but the experience for each of those audience sets is going to need to be optimized for both,” Peltier says. See also: 4 Shortcuts to Keep Your Audience from Zoning Out.
To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Your audience should understand that it’s a real event you’re planning, not just another webinar resembling a conference call. .
Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Yes, it’s time to bring together virtual and in-person knowledge so as to create riveting and immersive experiences for attendees. Not Hiring An Emcee.
Oddmund Braaten In a world that offers on-site, online and hybrid events, how is this even possible? Lack of planning and understanding audience needs can hinder event attendances. This can include professional interpreters or even AI-translated speech, that can be accessed via the attendee’s own mobile phones. With over 1.8
Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. So good, it should be shared with a wider audience. What are 1-2 of your online moderating pro tips? Tools and techniques for engaging the audience. Pre-empt attendee objections. 10 mins: How did that go?
That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Let’s take a closer look at each of those: Event apps: Event apps are used to help increase attendee engagement and deliver a more personalized event experience.
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Without it, attendees lose interest and log out.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Survey Your Audience To Get Post-Event Feedback. What do you need to learn from attendees?
Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. After the event, they put all their content online on demand.
Moving to a Virtual Event – How do I get it online? . Moving your event online will require several moving parts. Furthermore, you will need to decide how attendees will gain access to the virtual event. Furthermore, you will need to decide how attendees will gain access to the virtual event. Exhibitors .
After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement. The instructor is calling out in-person and online participants, giving shoutouts. The two audiences do not have the same experience, but they have an equal footing.
What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Promoting Attendee Autonomy With On-Demand Content.
But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. For example, they allow you to reach a wider audience at a much lower cost. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event.
Now we’re onto the next challenge: making the virtual event a great online experience. Cut the Quality and You’ll Cut Your audience. In the early days of the pandemic, attendees were more accepting of bad camera angles, awkward transitions between segments, or video that looked grainy. But we’re not so forgiving anymore.
Out of necessity, we mastered snazzy new ways to connect, play games, exercise, entertain, make lunch/dinner/drinks and build things through platforms online. Offering a hybrid format for your meetings and events may: Bring you more attendees, as well as greater community engagement between and with the virtual and in-person audiences.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.
The result is a chaotic, volatile environment in which meeting and event planners are struggling to optimally balance their meeting objectives with attendee preferences and safety, constantly changing guidance from the CDC and local government rules restrictions. The cost savings are just too compelling, and online events are less disruptive.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Here are my top tips for maximizing attendee engagement and delivering an event that offers real value for all participants. Make audience input easy.
Oddmund Braaten In a world that offers on-site, online and hybrid events, how is this even possible? Lack of planning and understanding audience needs can hinder event attendances. This can include professional interpreters or even AI-translated speech, that can be accessed via the attendee’s own mobile phones. With over 1.8
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Understand your audience.
The upside is convenience and providing quick support to attendees. Are you able to keep your audience’s private information secure before, during, and after the event? Beyond the data they provide, it’s also important to provide data security during the event itself when they access their accounts online.
Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. “Most promotion of events occurs online through social media ads, websites, and pages of certain websites used to market events. “You spend a lot more money,” Dustin says.
One of the positives that came out of the last 18 months is the ability to reach a broader audience through livestreaming. Even as events are coming back and in-person audiences are gathering around the world, a virtual component will forever be a way to add value to your event and to your attendees.
You’re focused on providing engaging and interactive sessions for your attendees. You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. And it should make you think long and hard about the ways you’re connecting your attendees. Don’t worry. You’re not alone.
Attendees can watch the panel and interact in the live chat, but there’s very little two-way communication available. But money saved also means ROI lost: the champion of March 2020 does not deliver on audience engagement and valuable data insights – and these are essential for an event’s success. Event gamification.
Now that your attendees are no longer physically present, engagement becomes more important than ever, and an event app can go a long way in helping you out with this. And if you’re looking to promote your main sponsor, push notifications that remind attendees about sponsored sessions or offers is also a great way to do so!
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