Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers. Its a win-win-win-win!

Trade Show 130

Trade Show Communications Communications Certification 130

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level.

Platform 334

Platform Sponsors Events Social Media 334

Endless Events

FEBRUARY 11, 2022

It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions.

Platform 317

Platform Sponsors Social Media Events 317

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. What makes your event unique? Why does your audience want to attend this event?

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. Attendees will be in multiple locations, and with that, the way they consume content is going to be different.

Sponsors 279

Sponsors Audience Online Attendee 279

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Administering such features can be an effective method of keeping virtual attendees engaged following a keynote speaker or panel discussion.

Meeting 246

Meeting Panel Online Attendee 246

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Planner 233

Planner Meeting Regulations Insurance 233

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

JANUARY 6, 2022

New CEO Eric Lochner, who was previously president and CEO of Steele Compliance Solutions, saw the combination as a benefit for meeting professionals looking for seamless solutions. “We Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees.

Platform 264

Platform Financial Services Registration Virtual Events 264

Smart Meetings

OCTOBER 18, 2023

According to Tejado, Amex GBT’s workforce is more than 90% remote, something he said also benefits the company because it grants them a larger pool of potential employees. The Importance of Event Measurement One section of the forecast Tejado paid particular attention to is the use of measurement among event marketers.

Remote 246

Remote Social Media Trends Event Marketing 246

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Do not just network for your own benefit.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Endless Events

MARCH 15, 2019

In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some event apps. We don’t see these robots of the future walking around passing out drinks or registering attendees just yet. Event Automation. Creates Custom Attendees Experiences. Can Be Used At Any Size Event.

Trends 314

Trends Automation Events Technology 314

Bizzaboo

DECEMBER 4, 2024

What do your attendees think about your event? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? You can send surveys to participants before, during, or after the event, and they are often shared digitally.

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

Endless Events

JUNE 8, 2018

You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Endless Events

OCTOBER 11, 2022

Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but there’s a limit to what people will pay to attend. Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. Financial ROI.

Sponsors 296

Sponsors Social Media Events Online 296

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

SEPTEMBER 19, 2022

Though the world has mostly opened up in the wake of the pandemic, event attendance has yet to recover. . According to the Center for Exhibition Industry Research (CEIR), the average event held in Q1 2022 had 32.9% fewer attendees than the average event held in Q1 2019. The key to getting people to your event?

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Paid media refers to marketing content you purchase, such as online ads. Leveraging all types of media helps you cast a wide net for attendees. Optimize Your Website.

SEO 245

SEO Marketing Marketing Website 245

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Registration 264

Registration Meeting Proposal Trade Show 264

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 92

Event Marketing Marketing Marketing Trade Show 92

Social Tables

DECEMBER 5, 2018

Just as you should periodically refresh your merch designs to reflect changing trends (and event calendars), you should make sure your attendees get to choose between those multiple designs. The Simple Joy Of Giving is a not-for-profit campaign that directly benefits the less fortunate worldwide and in local communities.

Attendee 146

Attendee eCommerce B2B Apparel 146

Endless Events

APRIL 23, 2021

Let’s take post-event marketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.

Events 316

Events Social Media Virtual Events Audience 316

Endless Events

JULY 19, 2018

Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? Event team support.

Event Apps 204

Event Apps Social Media Events Attendee 204

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

MAY 24, 2023

This list features event invitation email examples that show what goes into turning invites into attendees. That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. How do you create the perfect invitation email?

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Smart Meetings

MARCH 18, 2022

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Frank Derby is a Las Vegas-based event marketing strategist and communications expert working with GoldenMFG.

Trade Show 246

Trade Show B2B B2C Training 246

Endless Events

OCTOBER 5, 2018

Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. On the front end, you can enjoy more engagement for less labor by allowing attendees to handle part of the logistics themselves. And for practical event tech, you need to know what AV to use. The Many Challenges of Event Marketing.

Social Media 232

Social Media Trade Show Automation Events 232

Endless Events

AUGUST 10, 2018

What You Can Do with a Personalized Event. Personalization helps attendees have a unique experience when it comes to your events and tradeshow. It not only makes their event experience go much smoother, it also gives them a certain connection to it. Event management also benefits from personalization.

Trade Show 168

Trade Show Audience Training Registration 168

Bizzaboo

OCTOBER 16, 2022

If your goal is to create incredible events that dazzle attendees, look no further. This list of events from leading brands like MozCon, Adobe, and SXSW are all prime examples of how to plan a memorable attendee experience. Today, it’s not enough to wow your attendees. What is the attendee experience?

Attendee 98

Attendee Speakers Events Networking 98