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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace eventtechnology as the base of our events , they’re becoming increasingly more important. Emails: Overused Event Notifications. And nobody wants that.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.
Knowing eventtechnology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using eventtechnology can increase attendance by 20 percent and increase productivity by 27 percent. . Discover top eventtechnology trends for planners and venues alike: 1.
If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. Use your event goals to establish your KPIs (key performance indicators), which are quantifiable and can provide useful data insights.
Note to #meetingprofs : You have to experience the @encore @EncoreGlobal_ experience to spark your excitement about the possibilities for immersing your attendees in multi-sensory journies. A total of 11 new digital walls will enhance communication. IMEX22 pic.twitter.com/L1HkdcudyB. — JT Long (@SmartMtgsJT) October 11, 2022.
When it comes to planning, the eyes should always be on the prize – and in this case, the prize is your attendee experience. Lisa is an experienced designer, communication strategist, and CEO of Cibola Systems. Lisa is an experienced designer, communication strategist, and CEO of Cibola Systems. Cibola Systems.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most eventtechnology needs a strong internet connection to run smoothly.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Is it tabbable? Does it work with screen readers ? “A
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
In this 12-minute video, Brandt Krueger goes over the event chatbot basics. Consider adding one to your upcoming event and automate some of your eventcommunications. What Is An Event Chatbot? An event chatbot is designed to answer questions about events and offer support to attendees.
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. It’s no secret that the bread and butter of virtual events is compelling and engaging content. Consider speakers for your hybrid event.
You’ll see with different eventtechnologies the General Data Protection Regulation (GDPR) requirements specifically for sharing files,” says Kyle. “We Kyle thinks it’s also important to consider whether attendees funnel to a customer relationship manager (CRM). Communication Tools for Event Day.
” Because they have so much on their plates, event planners are usually more than willing to pay extra to have someone do that for them. “Planners have to worry about their sponsors, stakeholders, executives, and attendees. How can they know whether an eventtechnology solution will be well-supported?
You’re focused on providing engaging and interactive sessions for your attendees. You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. And it should make you think long and hard about the ways you’re connecting your attendees. Don’t worry. You’re not alone.
Event planners have known this for ages: building anticipation before the event, for example, has long been an essential part of any event timeline. After the event, however, it was nearly impossible to keep all the attendees connected in one place. Enter event platforms: everything is stored in one place.
They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. Event Apps To The Rescue.
The events industry has changed dramatically in the past two years. As the technology sector within the industry grows, many planners are leaving traditional event planning for eventtechnology jobs. They can also pivot to becoming event managers or event marketers.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Most event platforms on the market offer both in-person as well as virtual event gamification solutions. From missions and challenges to competitions, there are many ways to make your attendees feel truly immersed in the experience. Event gamification helps you encourage your attendees to focus their attention on what matters.
Covid-19 hit West Hollywood, California , affecting more than 36,000 residents, causing business to shut down and forcing city hall to shutter operations, cutting off communication to the community—and the only means its citizens had to give input on city issues. Hubilo Technologies Inc. ,
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Event chatbots are becoming increasingly common in the event industry. While chatbots are helpful when engaging communities during events, they can also be an excellent tool if you want to implement the community model and engage your attendees all year. . The Community Model In 2022.
The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Attendee Benefits.
The emphasis was on real-world solutions through Cvent’s Attendee Hub that enables digital engagement before, during and after the in-person live event and integrates the content for virtual and post-event audiences. Read More : Hybrid Events: What Cvent Says You Need to Know.
For those who might not know: Socio is an eventtechnology company that helps enterprises and SMBs optimize their events in more than 40 countries. “People are thinking about virtual attendee engagement and looking at how can they make it more fun for attendees rather than have them just sit and watch a screen.
Over time, we started building a big influence in the events industry. We started putting out more content, not just on production, but general event planning. We started getting asked to do eventtechnology, which became very impactful and important in 2020. How Did Smartphones Change The Events Industry?
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some event apps. We don’t see these robots of the future walking around passing out drinks or registering attendees just yet. Event Automation. Creates Custom Attendees Experiences. Saves Planners Time.
Some of the primary upcoming concerns for event organizers will include re-organizing events with the limited timescale, adhering to strict safety guidelines to protect their guests and attendees, and discover solutions that potentially curb the spread of the virus. Will we adapt to a new way of marketing and communications?
” A2, on the other hand, is responsible for wireless communication systems and headsets. As we start to incorporate more event apps and connect virtual attendees with the in-person audience , we’ll need support onsite for the eventtechnologies themselves. They also help people get mic’d up.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
So, what can you do to make sure your event is seen as a necessary strategic tool every year? Let’s explore five key strategies to make your event plan resilient and ensure that your corporate gatherings thrive year after year. How does the outcome of the event impact the business? Read More: It’s All About Engagement!
Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community. . So, your attendees pay for access to that content. I hired programmers, built a program around that. ”
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
AR for events can also significantly change how presenters and event planners communicate with attendees. . Communication and Networking. Moving onto the next topic, Will mentions the massive potential for new communication methods that AR brings to the events industry. asks Will. “AR
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Think about your attendees.
It makes sense to make your events more theatrical to enhance the attendee experience. So how do you make your events more theatrical? Follow our iconic guests on Twitter: Brittney Lanni of O’Keefe Communications, LLC ( @OKeefeComMD ). Kevin Molesworth, CSEP of Brass Tacks Events ( @BrassTacksEvent ).
Audiences are growing increasingly tired of 2D digital experiences and missing the level of interaction made possible by in-person events. Introducing this exciting tech into attendees’ lives circumvents many of the challenges posed by virtual events. VR For Virtual Events: Can The Barriers Be Broken?
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of eventtechnology companies have risen to the challenge. Cadmium: Lead Retrieval Solution. Why: “Attracting and retaining exhibitors is a crucial goal for our customers. Where to learn more: crowdsol.com.
You’re focused on providing engaging and interactive sessions for your attendees. You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. And it should make you think long and hard about the ways you’re connecting your attendees. Don’t worry. You’re not alone.
On the other hand, event AV mistakes can leave your guests wishing they never came and can make your event the talk of the town for all the wrong reasons. A bad AV mistake like projectors that stop working during your keynote bringing the presentation to a halt, will make attendees immediately regret coming.
Attendees tried their hand at community painting projects and supported the local maker community. “Online communities allow you to get feedback, communicate in a challenging content marketing world where people don’t read emails or answer phone calls and create loyalty,” he said.
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