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The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.
Hybrid formats blur the lines between in-person and digital experiences, inviting remote and on-site attendees into shared moments, where everyone feels like they have a seat at the table. Similarly, inclusivity in 2025 will go beyond checking boxes; it’s about creating spaces where attendees feel free to show up fully as themselves.
Pricing transparency in eventtechnology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks.
Knowing eventtechnology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using eventtechnology can increase attendance by 20 percent and increase productivity by 27 percent. . Discover top eventtechnology trends for planners and venues alike: 1.
An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. IMEX22 pic.twitter.com/L1HkdcudyB. —
The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well. But when event design is bad, the tool is useless.”If
” Because they have so much on their plates, event planners are usually more than willing to pay extra to have someone do that for them. “Planners have to worry about their sponsors, stakeholders, executives, and attendees. How can they know whether an eventtechnology solution will be well-supported?
Audiences are growing increasingly tired of 2D digital experiences and missing the level of interaction made possible by in-person events. Introducing this exciting tech into attendees’ lives circumvents many of the challenges posed by virtual events. Amazing Examples Of VR For Virtual Events.
The events industry has changed dramatically in the past two years. As the technology sector within the industry grows, many planners are leaving traditional event planning for eventtechnology jobs. They can also pivot to becoming event managers or event marketers. Pursue A Degree In Relevant Fields.
The free program touches on topics, in the form of webinars, from the basics of meeting planning to more complex topics, such as eventtechnology and sustainability. Planners have also taken on new roles and are eager for more education to help them take on new tasks and responsibilities.”.
My sister is a teacher in northern Nevada, and there are so many education problems that revolve around hybrid solutions. Even though the issue feels a lot like this: So we were both in positions to have an educated conversation on the topic. We both considered the benefits as well as the difficulties of hybrid events/learning.
Attendee accommodations: Select a venue that’s accessible and accommodating to your attendees. Aside from the basics, what do attendees expect from this event? Data tracking for ROI: Eventtechnology is a must to track attendee engagement. Maybe you’re throwing a big educational summit.
WHAT IS EVENT MARKETING? Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals. Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Hubspot’s INBOUND is an excellent example of event marketing.
The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Attendee Benefits.
17, the switch flipped on 150 education sessions and thousands of one-on-one meetings at IMEX America 2023 at Mandalay Bay Convention Center in Las Vegas as Nick Santonastasso, CEO of Victorious International, took the stage to help everyone rewrite their stories with themselves as the narrative hero. Day 1 At 8:30 a.m. on Tuesday, Oct.
This feels more relevant than ever in 2020 when participants are (rightfully) expecting a degree of personalization from the events they choose to attend. . In the 202o trend report , Endless’ Kaitlin Colston writes, “not everyone at your event will be in the same place in their journey. What are collaborative learning spaces?
Simply scroll through for images and tips to get the inspiration flowing for your next corporate event. Source: Encore EventTechnologies. With some 18,000 people attending the IBM Impact Conference, every aspect of the event must engage huge amounts of people. IBM Impact Conference. Pivot Summit. Source: Microhire.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.
InfoComm 2018 aims to use this conversation as a way to merge disciplines to craft a better and more immersive experience for eventattendees. Steal These AV Tricks for Your Next Event. Audio and video is still the technological linchpin of many events, so we need to ensure we do it right. Click To Tweet.
For years, the event industry has operated on an “If it ain’t broke, don’t fix it,” approach. Event organizers want to focus on delivering exceptional experiences to attendees via smooth-running events. The Changing EventTechnology Landscape. This resistance makes sense. Innovation is somewhat risky.
Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. We are turning attendees into participants,” he said. Read More : Make Hybrid Events Worth Every Dollar for Virtual Attendees. You have to be ready for that.”.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.
Associate Professor & Director, Sports Management Programs, The George Washington University School of Business, 2020-21 PCMA Visionary Award educator honoree. The EventTech800” infographic from MarTech 8000 demonstrated the 400-percent growth in event-tech companies in 2020. Let’s try and do all the things for a virtual event.
Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. On the front end, you can enjoy more engagement for less labor by allowing attendees to handle part of the logistics themselves. And for practical event tech, you need to know what AV to use. The Right Way To Add AR Into Events.
Incase you have been living under a rock, International Live Events Association is a thriving association for global creative event professionals. They provide networking, education, professional development and so much more to their members. . Jen Poyer of EventTechnology Consulting ( @ILEALosAngeles ).
“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of EventTechnology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live! webinar, “Top Event Tech Tips From a Year of Change.”.
On Track Tahira Endean The umbrella tracks for educational content are the same as the categories featured at IMEX Frankfurt in May. Whether attendees want to be better at business, learn more about experience design or how to plan events that are kinder to our planet, they will find the personal and professional development they need. “We’re
Your top ten hybrid event questions answered (10-minute read). It’s finally time to discuss the hot topic of hybrid events. Over the past few months, we’ve been focused on providing educational content about virtual events. Virtual events will continue to be relevant from here on. 1-hour podcast).
“ Remo is a map-based virtual meeting and event platform. You can get hyper-creative with custom floor plans and put your own spin on it, or have a map that helps attendees maneuver around an event as you would if it were in person,” Amy says. How do the floor plans work and how does an event planner get started?
NEW Client Services Get all the support you want for your events because we know hospitality matters. Free Planning Tools Diagram events, wow attendees, and win clients with free planning tools. It provides inspiration for meeting and event programs and showcases the latest in event planning technology and strategy.
We created internal SWAT teams to be experts in certain areas and really doing a lot of education internally. And then what we really quickly did was we started sharing that with our clients and our partners, putting on sessions, doing education around what is a virtual event? How do you have a successful virtual event?
An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. IMEX22 pic.twitter.com/L1HkdcudyB.
The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today. Christian Seidenstuecker JOKE Event AG ( @ CSeidenstuecker ). Lindsay Martin-Bilbrey of Nifty Method Marketing & Events ( @ lindsaythecmp ).
What better way to learn more about the exciting world of eventtechnology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform.
Sustainability is now required at meetings as attendees are demanding an environmentally conscious event. Curbing pollutants has become part of the meeting professional job description, but how does one to do so at in-person and virtual events in a meaningful and cost-effective way?
The event venue is where attendees eat, drink, network, and engage with your content. But 40% of events are expected to be virtual this year, and recreating the excitement of an in-person experience in an online setting can be a challenge. That’s where virtual event platforms come into play. Branding and Customization.
Smart Meetings walked the trade show floor asking people how they help put attendee humanity at the center of event agendas and found that caring for guests is something everyone is focusing on in 2023. Post-Covid, you can’t have people in meetings, meetings, meetings, throw them into the bar and then end the event.
Then you feed the data into amazing algorithms which translate boring ol’ numbers into insights – insights that allow event planners like you to mold and refine the event so attendees have the best experience possible. But as an event planner, you’d be all too aware that without execution , your approach goes to waste.
CONNECT guests can focus on networking with industry peers, building lasting professional connections, finding tips for hosting modern meetings or events, and discovering how to integrate new cutting-edge hospitality strategies into their business. HFTP Mid-South Atlantic Regional Conference . HFTP Club Summit. Mountain Travel Symposium.
Our hosts Brandt Krueger of EventTechnology Consulting & Will Curran of Endless Events will guide you through all things related to eventtechnology and distill complex topics so that everyone can understand them, as well as give ideas on how to implement some of the technology.
Events that leave a lasting impression have the power to increase brand loyalty, build stronger relationships, create brand advocates, and boost momentum for the next event. Creating unforgettable virtual and hybrid events requires keeping meeting and eventattendees engaged from start to finish.
Shelley Matheny of KidsAlong Events ( @smatheny3 ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). KidsAlong Events. Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only. Follow our iconic guests on Twitter: Chad Collins of Open World Inc. ( @chadcollins ).
Follow our iconic hosts from this week’s special episode of the #EventIcons anniversary: Will Curran of Endless Events ( @itswillcurran ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Lindsay Martin of Nifty Method Marketing & Events ( @lindsaythecmp ). Exploring Hackathons for Events.
With that, they’re also now the largest pool of potential meeting attendees. In an industry shaped by attendee expectations, successful events have to cater to their wants and desires. What those wants and desires are, like every generation before them, is largely shaped by the realities of larger historical events.
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