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Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
Event planners everywhere now have the power of harnessing the immense potential of eventapps. While the use of an app can be a particularly valuable addition to an event, the lack of knowledge when deciding to go for it might prove to be too much in the end. Eventapps are great. Where To Begin?
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can event organizers measure and increase attendee retention ?
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
Not only that, but measuring what event marketing efforts were and weren’t successful, can help you establish a plan for improving marketing efforts for your next event. So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Using registration metrics.
That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. In fact, event planners are continuing to use them more to help increase natural networking at events.
But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. How can you track attendee metrics? And how can you get more mileage out of this in-person event? Or engagement? It’s not cheap, after all. Increase Attendance.
Zoom , in its limited form, is still a choice for many virtual event planners because it’s budget-friendly and easy to use. Attendees can watch the panel and interact in the live chat, but there’s very little two-way communication available. Zoom also poses a challenge for event video storage. Event gamification.
They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. EventApps To The Rescue.
Here we go as we make predictions on the hottest trends to hit virtual events! 2020 Virtual Event Trend: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. INBOUND is an event that excels at this.
The process for creating a request for proposal (RFP) has wildly changed now that virtual and hybrid events are regularly in our repertoire. While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon.
It’s not just that technology appeals to our attendees. Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data.
Here are the 10 event technology trends that Will and Brandt discuss in this unique and exciting episode: NFTs, blockchain, metaverse, drones, smart glasses & AR, community marketing, privacy & security, machine learning & AI, facial recognition, attendee tracking. And that’s what the attendees want as well.
. “Now that we’re going back to in-person events and hybrid events, we’re going to start seeing a lot more support event staffing onsite,” continues Will. “Before the pandemic, you just had registration. People understand how to staff registration sufficiently.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. An engaging agenda isnt just about filling time slotsits about creating an experience.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event?
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
But as the Event Tech Podcast highlights today, you can’t really talk about audience engagement without including audience response systems in the conversations. After all, the best way to learn what makes our beloved attendees tick is to simply ask them. We saw a boom of eventapps and platforms over the past few years.
2020 Event Trends: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. Personalization for attendees leads to a more successful event. INBOUND is an event that excels at this.
Mobile apps for conferences are becoming staples. If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. The upside is convenience and providing quick support to attendees. Have You Chosen Your Perfect EventApp Yet?
So, these tools can really include those types of people and empower them to be involved and part of the event”, he adds. Registration Technology. “Registration isn’t overly complicated”, says Adam. Essentially that’s what a registration form is. Event Tech Brief. Event Tech Live.
Events cause a lot of waste and leave a large carbon footprint. According to meetgreen.com the typical conference waste attendee produces 1.89KG of waste per day, 1.16KG of that will go directly to a landfill. When you calculate that number for 1000 attendees over 3 days you get 5670KG of waste, the equivalent of 4 compact cars.
Attendee arrival has changed in recent years. Before the pandemic, attendees would have booked hotels and made transportation arrangements in the days or weeks leading up to the event. Arianna has a long-standing relationship with events. How Arianna Black Came to Events. In 2019, we had an eventapp,” she says. “A
Bove hopes FICP’s upcoming event will serve as an example of what can be done in person. Our hope is that once [attendees] attend this event, they’ll be able to go back to their leadership and incorporate many of the things we’ll be doing at our event this year, and [see] that safe, face-to-face meetings can resume,” he said.
You planned a spectacular event. No wonder registrations soared off the charts. Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market.
Now that virtual events are fairly normalized, it’s never been easier to access a global audience. Whether you’re planning a company event or an exhibition, it’s key that attendees all have the ability to efficiently communicate with one another and engage with the content.
Brandt explains the evolution of event technology. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. You can do it at registration as well. ” Brandt recommends Mixtroz.
So long as you do it right like MillerCoors did in this showcase, your attendees are going to have a real blast! 87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Attendance at free events is difficult to gauge because there are no ticket sales to speak of.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.
What do your attendees think about your event? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? You can send surveys to participants before, during, or after the event, and they are often shared digitally.
One of the biggest things that you should adjust is registration and conversion rates. There’s usually a 35% drop-off for registrations in virtual events.” ” Another great core goal to measure event success is attendee satisfaction. But it’s so much easier for virtual events.
Then, Ill guide you through picking the right type of event, following up with attendees in a way theyll appreciate, and figuring out if all your effort was worth it. Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand.
There’s encouraging news in the Freeman Trends Report: 2024 Attendee Intent and Behavior , released Tuesday, Jan. 16, by the global events company: Attendance at in-person events, which has risen as the worst of the pandemic has receded, is expected to hold steady over the next 12 months.
What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from eventattendees. How can I tell if an event is engaging? The three stages of event engagement.
The platform recently announced that it can host up to 50,000 attendees. These are not just big video conferences, but actual events,” he said. Event tech consultant Corbin Ball explained that the explosion of innovation in 2020 occurred in the streaming/virtual meeting/hybrid meeting space thanks to an influx of funding.
Since its founding in 2010, EventMobi has expanded its reach to over 30,000 corporate and non-profit event planners. Its full suite of event management tools includes eventregistration and check-in, advanced analytics, mobile eventapps, customizable branding and design, engagement and networking tools and more.
You’re doing attendee ticketing or registration, and marketing that goes involved with that. I would break it into attendee and marketing. CRMs, or Customer Relationship Management Systems, are an important part of event management tools. Best Project Management Tools for Event Planners. TicketSpice.
The company aims to be the Nordstrom experience of shopping for end-to-end event software solutions, rather than an Amazon digital shopping-cart website, explains Linda McNairy, global vice president at American Express Meetings & Events. More : AMEX M&E: Meetings App Usage to Rise by Almost 3% in 2019. “No
Brandt explains, “when you’re dealing with registration services that are free or audience engagement platforms that are free or mobile apps that are free, you have to ask yourself, “How do they make their money?” ” But what happens when your event goes from being 300 attendees to being 10,000 attendees?
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. In a post-pandemic, in-person-first world, ticketing is vital for getting participants onboarded to your full event experience.
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