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Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Think about your attendees.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Facilitating easier communication.
In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. ” AI In EventApps: Chatbots. “I have a crazy event technology idea,” says Will.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. Attendee Tracking: The Basics.
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology as the base of our events , they’re becoming increasingly more important. Emails: Overused Event Notifications. Is it push notification or a text?
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
And today, we continue, with a second article about virtual event sponsorship ideas. Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors!
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?
The benefits of an eventapp are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your eventapp! Here are a few key reasons why: Attendees will not find it on their own. The onus is on the planner and marketers to show the value of the app to the attendees.
But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. How can you track attendee metrics? And how can you get more mileage out of this in-person event? Or engagement? It’s not cheap, after all. Increase Attendance.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Collect valuable event data. What do you need to learn from attendees?
Here are the 10 event technology trends that Will and Brandt discuss in this unique and exciting episode: NFTs, blockchain, metaverse, drones, smart glasses & AR, community marketing, privacy & security, machine learning & AI, facial recognition, attendee tracking. And that’s what the attendees want as well.
Zoom , in its limited form, is still a choice for many virtual event planners because it’s budget-friendly and easy to use. Attendees can watch the panel and interact in the live chat, but there’s very little two-way communication available. Zoom also poses a challenge for event video storage. Event gamification.
They have become the building block of a modern event strategy because they offer continuous audience engagement and help event planners measure event ROI in new, better ways. Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. EventApps To The Rescue.
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event?
The process for creating a request for proposal (RFP) has wildly changed now that virtual and hybrid events are regularly in our repertoire. While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon.
It’s not just that technology appeals to our attendees. Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data.
If you want your event to stand out, going for a venue that still can provide a grand experience to attendees even outside the event itself. On the other, you should also think about the best way a sponsor can add value to your event. Put yourself in the shoes of your attendees during conference planning.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. After all, a successful event relies on attendees!
Thanks to mobile phones and eventapps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized. In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. This mistake is common, but not inevitable.
Just like with an in-person event, defining the goals and objectives of your virtual event is a crucial step in planning. At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. What will your brand and attendees get out of the experience?
And finally, software companies should see event planners as long-term partners rather than one-time customers. “When you look at eventapps and event platforms , 80% of them have the same basic features. “Planners have to worry about their sponsors, stakeholders, executives, and attendees.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
One healthcare-conference organizer recently discovered the range of wellness activities that can take place on site—and her attendees are already clamoring for more. Attendees of the Healthcare Advocate Summit are among that high-stress group, according to Melissa Paige, co-CEO of the four-year-old summit held each September.
Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. An engaging agenda isnt just about filling time slotsits about creating an experience.
Hubspot’s INBOUND is an excellent example of event marketing. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. After the event, they put all their content online on demand. Once the event is over, event professionals consider their jobs done.
Brandt explains the evolution of event technology. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. At CT Montreal, for example, I said I want to talk about event trends.
And how many times do you find yourself brainstorming ways to make events better for your attendees? How to deliver the highest value to every single stakeholder involved in your event? And what that means is what your attendees are telling you about their behaviors. Including things like eventapps.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. Capture the energy of live events. Then along came Delta.
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).
For instance, some event management software may come with easy-to-set-up event registration pages, but be lacking in comprehensive event promotion and analytics tools. Other platforms may come with comprehensive event marketing and analytics tools but are lacking in functions for engaging attendees.
There’s encouraging news in the Freeman Trends Report: 2024 Attendee Intent and Behavior , released Tuesday, Jan. 16, by the global events company: Attendance at in-person events, which has risen as the worst of the pandemic has receded, is expected to hold steady over the next 12 months.
Then you feed the data into amazing algorithms which translate boring ol’ numbers into insights – insights that allow event planners like you to mold and refine the event so attendees have the best experience possible. But as an event planner, you’d be all too aware that without execution , your approach goes to waste.
So long as you do it right like MillerCoors did in this showcase, your attendees are going to have a real blast! 87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Attendance at free events is difficult to gauge because there are no ticket sales to speak of.
Bringing Audio Augmented Reality To EventApps. “These eventapps are constantly pushing notifications. The way I imagine this is you have an eventapp and there’s an emergency. Where, for example, your eventapp has your schedule. But don’t just go to that website, check out eli4.me/etp
In an all-virtual world, event platforms became the new venues. But since the virtual event format is not limited by time or space, a new idea emerged; why should the activity on the virtual event platform end after the event? And so, the events industry started moving toward a 365 community engagement model.
CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity. With no clear line of sight into event activity, companies focus on the top of the sales funnel. They use basic metrics like number of attendees, leads generated and social media mentions.
The ‘why’ is the reason or purpose for the event, and also includes the intended outcome for both the brand and the attendees. In essence, it’s what you want event goers to experience. To further explain, we’re going to break down: How to think about your event’s ‘why’. So, why are experiences so important to attendees?
Since its founding in 2010, EventMobi has expanded its reach to over 30,000 corporate and non-profit event planners. Its full suite of event management tools includes event registration and check-in, advanced analytics, mobile eventapps, customizable branding and design, engagement and networking tools and more.
The impact and importance of meetings for medical and pharmaceutical industry attendees is not only increasing, but the complexity of the events and what is expected of planners is more demanding as well, according to a new report from American Express Meetings & Events and a survey conducted by Smart Meetings.
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. We are switching from an eventapp to a platform designed for communities and only for communities,” explains Will. “I
Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues.
Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. These tips can apply to almost any event. That should be enough to create a truly remarkable event. Spicing up Your Event Keynotes.
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