This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The trends keep on coming, and today we’re tackling 2020 eventdesign trends! And we’ve already covered business and marketing trends, so it’s time to get a little more creative. Design is always one of the most exciting topics we cover on the show. 2020 Event Trends. So, are you ready for this?
Facebook has long been known as a major platform for planning and promoting events, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. That’s why it is important to design your meetings for event networking. Click To Tweet.
Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) Decorations and eventdesignMarketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place.
Here we go as we make predictions on the hottest trends to hit virtual events! 2020 Virtual Event Trend: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. INBOUND is an event that excels at this.
2020 Event Trends: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. Personalization for attendees leads to a more successful event. INBOUND is an event that excels at this.
While event tech (AI, data security, VR, and AR) is maturing and would undoubtedly be a centerpiece of many conferences this year, trendsetters are looking several steps beyond at ideas concerning eventdesign and the personalization of the attendee’s journey. Trade Show Tips for the New Year.
Forever gone are the days when event registration meant signing a sheet of paper. Today there are multiple options for attendees to check in to events, whether offline or online. Also, take into account the real-time feedback of your attendees. Just make sure to mind the coherence of the whole event.
One of the main reasons people attendeeevents is for education and development. However, 80% of what is learned at events is forgotten in 48 hours. It is crucial to make sure you implementing learning and performance design for your event. Dru Cutler of Drury Design Group ( @drucutler ) .
Elevate EventDesign by Embracing the Ripple Effect. To experience the power of the ripple effect in action, eventdesigners need look no further than your favorite music festival. So many of the spectacles you see at play in the sea of concertgoers relate back to the elements of effective eventdesign.
Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz Global Events (MGE). EventDesign Comes Down to 4 Attendee Types. Understanding and delivering on what that mix is at the persona or even individual level will add great value to your eventdesign.
[Webinar] The Best Way To Ensure Cybersecurity in Your Events. Events collect a lot of private information about its attendees, and it’s important to ensure this data is protected against any form of breach. Online event security needs to be on your radar. Digital Marketing Strategies That Work.
So long as you do it right like MillerCoors did in this showcase, your attendees are going to have a real blast! 87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. Here are some tried-and-tested ways to keep people coming to your events.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Audience retention.
For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with eventattendees Guide customers to a location Promote products and events Encourage attendees to share content on social media . 10 event signage ideas that stand out.
Not only will this give attendees more networking opportunities, but it’s also a great way to build a community around your event and brand. Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. It’s a win for everyone.
Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. These tips can apply to almost any event. For example, start with venue design that both attracts and engages people as they enter your venue.
You can use these to learn what will best resonate with the attendees during the live event. Make sure to prepare surprises as well, and to understand just what figures you are gunning for a truly successful event. Online EventMarketing Techniques. Click To Tweet.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
While the shifts are plentiful, there are five that stand out from the fold when it comes to modern eventdesign. Because of that, they’re also now the largest pool of potential meeting attendees. Since the meeting industry is shaped by attendee expectations, successful events have to cater to millennials.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Event Website Design When it comes to event branding, one of the most critical components is the event website design.
While the shifts are plentiful, there are five that stand out from the fold when it comes to modern eventdesign. With that, they’re also now the largest pool of potential meeting attendees. In an industry shaped by attendee expectations, successful events have to cater to their wants and desires.
Especially when it comes to Marketing! But have you ever wondered how influencers can help with your eventMarketing? And how exactly you can harness their power to make your event a success? Our new host Nick Borelli is here to tell you everything about how to create a marketing influencer campaign.
Brought to you by Endless Events and Design Pickle! How To Promote Your Virtual Event: Pre-Event Graphics. The first thing on your list should be pre-event promotion. As we mentioned in our virtual attendee engagement blog , convincing people to attend will be extra challenging. Blog Graphics.
Attendees explore the trade-show floor at the Annual Conference of the National Council for Mental Wellbeing, The Annual Conference of the National Council for Mental Wellbeing, known as NatCon , is the largest gathering of behavioral health professionals in the United States.
” “Typically at an unconference, the agenda is created by the attendees at the beginning of the meeting. The last example announces that their “unconference” is closing session proposal submissions six months before the actual event! Unconference is not a marketing soundbite.
Determine what you want them to feel, think, and do both during and after the event. And make sure to incorporate components in your eventdesign that will provoke those responses. For an event to be successful, you have to know your audience. Build your event budget. Create the eventdesign.
I think that you can pass that cost onto your attendees now and that they will crave a higher quality experience and then will pay for it how they want to. Production and marketing have better opportunities for me to make more revenue.” “I like to think of it as empowering attendees to make their own decisions,” adds Xander.
Learning Objectives: Gain insights on how consumer sentiment, behavior, and intentions are evolving and their impact on event strategies. Align different attendee and sponsor/exhibitor segments’ intent and behavior with event planning and production.
Traditional eventmarketing is struggling. How do you evolve your eventmarketing to reach your attendees and fill empty seats? The first step is to stop marketing your event alone. Join PCMA’s 2023 Digital Event Strategist certification course expert, Rachel Stephan, for this fast-paced session.
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Regarding people, Andrews noted that for each team working on a given event, she makes sure to bring on individuals with complementary skills so that no area of responsibility is underpowered. So, each team is built out with people adept in eventdesign and execution; in eventmarketing and analytics; and event technology and operations.
An event isn’t just a one-time thing that begins when the spotlight shines and ends when attendees return home. Considering that 80% of event professionals measure event success through attendee engagement and satisfaction, crafting an event that guarantees engagement and an unforgettable experience is paramount.
No matter where your eventattendees are, they want to connect with each other. How are leading event managers doing this? In-person, online, does it really matter? What works and what doesn’t? Let’s ask John D’Adamo from VenuIQ. DES Program Sponsor.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Event Data.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more.
Event professionals are exceptionally well placed to design engagement opportunities that will capture valuable data for presenting partners, sponsors, and exhibitors alike. Can they monitor what pre-event content your target audience picks up, and when? This is also the time to fine-tune your eventmarketing strategy.
A few topics came up again and again with these event leaders: budgets, the metaverse, work-life balance, data privacy, and the unknown of supply chains and inflation. Want to skip straight to the insights and event industry trends from our top leaders? This new mode of work-life directly affects the event landscape.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Enabling Movements.
When Attendees Have Options, Why Should They Choose You? The chances are good that your event is not the only one of its kind. That means your potential attendees may have to pick your event or another, which also means someone wins and someone loses. So how do you come out on top? Deliver on your promises.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 5. Read Now 15.
You have all your ducks in a row: awesome venue booked, killer catering secured and tickets to your event are sold out. But you’ve forgotten one important piece of the puzzle: how do you plan on engaging your attendees? Attendee engagement is an oft-overlooked component that is just as important as the venue or food and beverage.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content