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Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events

Smart Meetings

The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.

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The Return to Innovation Is On the Horizon

Smart Meetings

And it’s changing the expectations that people have for the events and experiences they attend. Attendees and event leaders are ready and hungry for something new, exciting, memorable, and shareable, and the demand for event innovation is rumbling beneath the surface. It was the most crucial part of everything we did.

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Event Marketing Study: ‘Now Is the Time to Regain Your Footing’

Convene by PCMA

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

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10 Tips for Pharmaceutical Events

Endless Events

Healthcare providers can’t always accept gifts like meals or accommodations. Consider who you invite to this event and check which professional codes they follow. Ensure your event doesn’t conflict with any of these guidelines. The last thing you want to do is cause an awkward ethical quandary for your attendees.

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6 Steps for Mapping a Meaningful Event Attendee Journey

Bizzaboo

An event isn’t just a one-time thing that begins when the spotlight shines and ends when attendees return home. Considering that 80% of event professionals measure event success through attendee engagement and satisfaction, crafting an event that guarantees engagement and an unforgettable experience is paramount.

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The Top 12 Event Planning Certifications

Bizzaboo

Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.

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Best Swapcard Alternatives and Competitors in 2024

Eventtia

Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. License-based pricing per user, offering unlimited attendees.