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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. How to Spread the Word.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. An Adrenaline-Filled Future.
Everybody say attendee personas! Because you’ll have different kinds of people attending your events, it’s important that major focus is put on them. How well do you really know your attendees? How well do you really know your attendees? Video Transcription – How To Create Attendee Personas.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. In fact, event planners are continuing to use them more to help increase natural networking at events.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. Girls In Marketing.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Facebook has long been known as a major platform for planning and promoting events, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. Events are more fun when people are having a good time, learning and forming new bonds.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. Attendees will be in multiple locations, and with that, the way they consume content is going to be different.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events? .
Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. A Freeman attendee profile conducted in October 2021 polled more than 5,400 respondents across widespread industries. There were several key findings from this research: Point 1: Delta shook attendee confidence. The Strategy.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.
And now that things slowly start opening up again, event professionals are faced with a new challenge – hybrid events. Yes, it’s time to bring together virtual and in-person knowledge so as to create riveting and immersive experiences for attendees. Keep reading to find out 15 hybrid event mistakes to avoid at all costs!
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Make it Tangible.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Registration & Attendee KPIs. Attendee demographics : age, region, job title, industry. Active people in the event platform each hour.
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Paid media refers to marketing content you purchase, such as online ads. Leveraging all types of media helps you cast a wide net for attendees.
Manage event contractors the right way. Use the right online tools that will get the most bang out of your event bucks. Also, it pays to know about event AV, since it’s one of the most pricey assets for your event but can have the biggest payoff. Online Tools to Make Registration a Breeze.
Not all events need to done in person. Whether it’s a purely onlineevent like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips? Subscribe to our blog !
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Eco-friendly Events Being eco-friendly isn’t new. The issue is that eventattendees expect eco-friendly events — and event planners still struggle to do them right. After nearly three years of disappointment and frustration, shouldn’t you keep your promises to attendees? Simple, right?
This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. Marketing to Millennials 101.
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but there’s a limit to what people will pay to attend. Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check.
And it seems as if almost every event that’s happening online at the moment has some form of a new feature, some form of new interactivity that’s getting ever closer to all the big advantages we know about physical events. It was a video presentation and a load of attendees listening.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace.
” Virtual Events Are Just Not The Same As In-Person. As the head of marketing at Endless Events, Sarah knows that it’s important to meet your customers and attendees where they are at when marketing virtual events. ” So, how do they market their virtual events?
You can use these to learn what will best resonate with the attendees during the live event. Make sure to prepare surprises as well, and to understand just what figures you are gunning for a truly successful event. OnlineEventMarketing Techniques. Click To Tweet. Traveling Abroad? Take Note of These Tips.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.
Just as you should periodically refresh your merch designs to reflect changing trends (and event calendars), you should make sure your attendees get to choose between those multiple designs. To offer early-access merch, you’ll almost certainly rely on an online t-shirt platform or your own eCommerce capabilities. Wrapping Up.
Speak directly to safety concerns and travel hurdles facing international attendees, and provide them with helpful resources they can use to plan a successful trip, mdg suggests. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to get serious about reengaging global attendees.
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. based events. “I
Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages. Of course, not everyone in a given age range will react identically to an eventmarketing message.
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company.
Events collect a lot of private information about its attendees, and it’s important to ensure this data is protected against any form of breach. Onlineevent security needs to be on your radar. Digital Marketing Strategies That Work. What’s the very first thing a potential attendee notices from your event?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Sales and marketing teams are hungry for leads and the more data attached to these leads, the better. We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. How extensive was the planning?
Attendees tried their hand at community painting projects and supported the local maker community. Will Curran , founder of Endless Events and #EventProfs Community took the stage to share his experience creating a year-round virtual community. The experience was another reminder that less structured sometimes means more impactful.
Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. The key to networking is matching the right attendees, and AI can assist you with matchmaking.
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! Looking for more event industry blogs with a focus on tech? EventMarketer.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event revenue.
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