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But perhaps none other brings as many questions as the infamous choice of platform. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. One of the worst things you can do is rush into your choice of platform.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. Best Practices. An Adrenaline-Filled Future.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.
Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. How to Spread the Word.
Event gamification comes in many forms and has the power to transform your event into one that delights your audience. It works by accessing the emotions and the motivations of attendees – because, at heart, we like to collect, complete and compete. Improving the proactivity of attendees. Generating positivity.
Thanks to social media—and a whole host of eventmarketingplatforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Being transparent about the purpose prepares attendees for getting the most out of your event.
A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season. Twine raised $4.3
Once the KPIs are set, they need to be measured to determine event ROI. The best way to measure event ROI is with eventplatforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Financial Event KPIs.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
It’s not just that technology appeals to our attendees. Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data.
That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. In fact, event planners are continuing to use them more to help increase natural networking at events.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of eventplatforms ! Most eventplatforms on the market offer both in-person as well as virtual event gamification solutions.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? EventPlatform & Other Event Technology. EventMarketing.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Facebook Finds a New Event Rival in Pinterest. Facebook has long been known as a major platform for planning and promoting events, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. Get More People in Your Free Events.
By the way, communities can also become readymade sales and marketing reps for your business, so if you haven’t leveraged a community to market your events, you’re missing out. If you’re just starting out, you can create event communities on platforms like Facebook and Slack. What makes your event unique?
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events? .”
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and eventplatforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. Communities Live On EventPlatforms. On eventplatforms, of course!
And now that things slowly start opening up again, event professionals are faced with a new challenge – hybrid events. Yes, it’s time to bring together virtual and in-person knowledge so as to create riveting and immersive experiences for attendees. Keep reading to find out 15 hybrid event mistakes to avoid at all costs!
When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Attendees could share the sessions or talk about how they are adjusting their programs with other meeting professionals through the app.
Eventplatform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees. Washington D.C.-based
What do your attendees think about your event? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? You can send surveys to participants before, during, or after the event, and they are often shared digitally.
Events, meetings and conferences today are supported by digital eventplatforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Analyze Robust Data Data tells the story of how successful an event was.
This will be a great starting point for what you’d want your virtual event to look like. The number of attendees, sales, engagement, profit, new contacts – whatever is relevant to you and your organization. What are you struggling with most planning a virtual event? What will attendees accomplish by attending your event?
Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Up-And-Coming Rules for EventMarketing. Have you ever used VR for event planning? Click To Tweet.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.
Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. A Freeman attendee profile conducted in October 2021 polled more than 5,400 respondents across widespread industries. There were several key findings from this research: Point 1: Delta shook attendee confidence. The Strategy.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. The result was that it was difficult to find event management software that fits like a glove. Source: Capterra ).
Eco-friendly Events Being eco-friendly isn’t new. The issue is that eventattendees expect eco-friendly events — and event planners still struggle to do them right. After nearly three years of disappointment and frustration, shouldn’t you keep your promises to attendees? Simple, right?
Today there are multiple options for attendees to check in to events, whether offline or online. There are also more event-centric platforms like Hubilo, Eventzilla, 123Signup, Ovelt, and many more that not only cater to your specific event needs but also integrate with other tools like analytics and tech interfaces.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some event apps. We don’t see these robots of the future walking around passing out drinks or registering attendees just yet. Event Automation. Creates Custom Attendees Experiences. Saves Planners Time.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. Attendees will be in multiple locations, and with that, the way they consume content is going to be different.
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. Get your event planning template and checklist. What Is EventMarketing? Eventmarketing can be B2C or B2B in nature. In B2B eventmarketing (i.e.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
And it’s changing the expectations that people have for the events and experiences they attend. Attendees and event leaders are ready and hungry for something new, exciting, memorable, and shareable, and the demand for event innovation is rumbling beneath the surface. In 2020, it was (and still is) all about platforms.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Build on firm hybrid foundations.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
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