Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. I will see change as opportunity.” — Sheree Whiteley, copywriter. .” — Anjia Nicolaidis, director of international marketing. based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Will your attendees be more excited to explore hot new products or visit the exhibit hall ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

AUGUST 7, 2023

That frees us up to explore more, because we don’t have to spend time — and our budget — creating complicated composite Photoshop files just to find out that something doesn’t work.” — Kacia Reilly , Group Director, Creative “We’ve always known that localization is essential for hitting attendee-acquisition targets.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

NOVEMBER 1, 2024

Attendees want to discover products and companies they haven’t seen before, and that means new companies need to be easy to find. Experience, Experience, Experience Planning activations and special events — and listing them with the location name in event promotions — can go a long way toward driving traffic to new exhibitors.

Promotion 59

Promotion Public Relations B2B Panel 59

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

AUGUST 22, 2022

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. (See

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

JULY 28, 2024

Make It Personal Let’s start with how to market the event so first-timers don’t feel intimidated. Get to know your attendee personas and employ targeted ads and emails that speak to their specific pain points and needs. Engage Them Early Help these rookies build relationships before the event begins.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires. Unreliable WiFi.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

OCTOBER 4, 2021

When in-person events started to roll out this summer after months of virtual experiences, things started to look almost — dare we say — normal. As news of escalating infection rates from the COVID-19 variant hit, attendees, exhibitors, and other show stakeholders understandably started to get spooked. Attendees want in-person events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Public Relations B2B Events 105

Convene by PCMA

JUNE 30, 2022

Think about how much time we spent as in industry, in the height of the pandemic, working to make in-person events safer as a way of compelling audiences to come back to them. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Millennials?are

Public Relations 52

Public Relations B2B Audience Prospect 52

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Plan with purpose. Cap and qualify attendance.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

DECEMBER 30, 2021

Immediately, WPA’s president, Vic Mason, committed to being fully transparent about the event with all stakeholders. The proactive, open, and authentic messaging ensured that WPA controlled its own narrative in the months leading up to the event. “We The strategy met attendees’ need for content and exhibitors’ need for traffic.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

MARCH 8, 2024

Your attendees and influencers can spread positive word-of-mouth without using any words at all with this TikTok trend. Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did. Do a review but make it silent.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. Your website looks good — everywhere. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. While PR and marketing strategies differ, the overall business goals don’t.

SEO 62

SEO Social Media Public Relations Social Network 62

Convene by PCMA

APRIL 6, 2022

We know that attendees want to be actively engaged in the experience, so why not call them participants , instead? And don’t even get me started on the concept of a hybrid event. Before we thought of our competitors as other shows that competed with ours.

Retail 98

Retail Public Relations Events Prospect 98

Convene by PCMA

AUGUST 16, 2021

Speak directly to safety concerns and travel hurdles facing international attendees, and provide them with helpful resources they can use to plan a successful trip, mdg suggests. As vaccination rates climb and many countries ease travel restrictions, now is the ideal time to get serious about reengaging global attendees.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

OCTOBER 31, 2022

In addition to showcasing celebrity chefs like Buddy Valastro and Duff Goldman, along with other stars from Food Network, Bravo and HBO, this year, four macro-influencers were recruited to engage in pre-show marketing, present demonstrations on site, and even add value with post-show content. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. The following technologies are related to Web 3.0, The following technologies are related to Web 3.0,

Technology 105

Technology Technology Events Event Marketing 105