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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual eventmarketing ideas. But what are the virtual eventmarketing ideas that you should look at, specifically?
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. An Adrenaline-Filled Future.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.
You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. Improving the proactivity of attendees.
Everybody say attendee personas! Because you’ll have different kinds of people attending your events, it’s important that major focus is put on them. How well do you really know your attendees? How well do you really know your attendees? Video Transcription – How To Create Attendee Personas.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. With no clear line of sight into event activity, companies focus on the top of the sales funnel. The reason?
Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. How to Spread the Word.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? RSVPs to the Next Event.
That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. Event apps are often designed as a holistic approach to organizing and engaging eventattendees.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. But with the world changing so fast, and technology popping up everywhere, it’s easy to get lost.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketingtechnology platform to do your promotions, community, and events in one place. What makes your event unique? Why does your audience want to attend this event?
Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Up-And-Coming Rules for EventMarketing. Have you ever used VR for event planning? Click To Tweet.
The emphasis was on real-world solutions through Cvent’s Attendee Hub that enables digital engagement before, during and after the in-person live event and integrates the content for virtual and post-event audiences. Read More : Hybrid Events: What Cvent Says You Need to Know. David Quattrone. capabilities. Brian Ludwig.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers. Its a win-win-win-win!
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Event tech trends are evolving faster than ever before. We are seeing giant leaps forward in technology. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. That is huge!
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees. Washington D.C.-based
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! Communities Live On Event Platforms. They can see why they’re a part of your event.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events? .”
So imagine that anything was possible for your event, without technological or budgetary constraints. This will be a great starting point for what you’d want your virtual event to look like. The number of attendees, sales, engagement, profit, new contacts – whatever is relevant to you and your organization.
Something often overlooked when booking hotel blocks for conferences are hotel amenities for conference attendees. We have gathered a variety of the best hotel amenities for conference attendees to look for when finding the right hotel for your next conference. Today we will show you how to do just that! Amazing Views. Bike Rentals.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other EventTechnology. EventMarketing.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. EventTechnology: A Worthy Investment. How can they do that? .
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Here we go as we make predictions on the hottest trends to hit virtual events! 2020 Virtual Event Trend: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. INBOUND is an event that excels at this.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Second : Leveraging technology. Lead generation, attendee satisfaction and social media interest follow in order of importance.
2020 Event Trends: Personalization for Attendees. Not everyone at your event will be in the same place in their journey. Personalization allows each attendee to get exactly what they need. Personalization for attendees leads to a more successful event. INBOUND is an event that excels at this.
New ideas and technologies set to shake things up in 2024 Our industry declared the pandemic was a long-awaited opportunity to reimage events and brand experiences. Demand for Something New Humans are experiencing technological innovation at warp speed. Clients are looking for visionary events beyond the most expected ones.
Most event platforms on the market offer both in-person as well as virtual event gamification solutions. From missions and challenges to competitions, there are many ways to make your attendees feel truly immersed in the experience. How To Gamify Events? Promote Attendee Communication With Icebreakers.
Eco-friendly Events Being eco-friendly isn’t new. The issue is that eventattendees expect eco-friendly events — and event planners still struggle to do them right. After nearly three years of disappointment and frustration, shouldn’t you keep your promises to attendees? Simple, right?
Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. And now that things slowly start opening up again, event professionals are faced with a new challenge – hybrid events. Heavier content is all fine and dandy when we’re talking about in-person events.
You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. Attendees will be in multiple locations, and with that, the way they consume content is going to be different.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
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