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Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. No one wants to download another event app.”
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
Pricing transparency in eventtechnology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks.
Some might prefer virtual get-togethers over face-to-face events. To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Make Your Online Audience Feel Seen.
As such, today we’re talking all about design thinking, and how this solution-based approach can be an asset for event planners. When it comes to planning, the eyes should always be on the prize – and in this case, the prize is your attendee experience. Brandt Krueger of EventTechnology Consulting ( @ BrandtKrueger ).
The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well. But when event design is bad, the tool is useless.”If
But today, let’s take a few steps back and think about where do our events truly begin. Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? Or is it much earlier, at event registration? And they want to know that ASAP – when attendees register.
Corporations, universities, government agencies and associations abruptly began rethinking the structure of their conferences and team-building events for the remainder of 2021. Regardless of what happens with live events, “ virtual events are here to stay,” according to Steve Gottlieb, CEO of event software provider Shindig.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. Now, let’s explore.
You’re focused on providing engaging and interactive sessions for your attendees. You know that conference networking is important, but you’re not sure how to help your attendees make meaningful connections. And it should make you think long and hard about the ways you’re connecting your attendees. Don’t worry. You’re not alone.
Eco-friendly Events Being eco-friendly isn’t new. The issue is that eventattendees expect eco-friendly events — and event planners still struggle to do them right. After nearly three years of disappointment and frustration, shouldn’t you keep your promises to attendees? Simple, right?
Peltier discussed what makes a hybrid event different, how you can tackle some of those unique differences and some of the capabilities you might need to start exploring to execute a successful hybrid. Attendees will be in multiple locations, and with that, the way they consume content is going to be different. Hybrid Models.
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? Today’s successful hybrid events celebrate and amplify the offline physical eventonline. Without it, attendees lose interest and log out.
Asynchronous hybrid events have emerged as a solution to many hybrid event challenges , such as continuous audience engagement, picking the right venue, and sufficient bandwidth for attendee support. What Are Asynchronous Hybrid Events? . The Perks Of Asynchronous Hybrid Events. Source: IBTM World.
Hubspot’s INBOUND is an excellent example of event marketing. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. After the event, they put all their content online on demand. 3 EVENT MARKETING STRATEGY TYPES.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Virtual and hybrid events were nowhere near as common. While every big event already had its own event app, event app design was something only a few businesses dealt with. Eventtechnology is no longer just one aspect of an event. It’s the very heart of hybrid and virtual events!
If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.
” Because they have so much on their plates, event planners are usually more than willing to pay extra to have someone do that for them. “Planners have to worry about their sponsors, stakeholders, executives, and attendees. How can they know whether an eventtechnology solution will be well-supported?
The events industry has changed dramatically in the past two years. As the technology sector within the industry grows, many planners are leaving traditional event planning for eventtechnology jobs. They can also pivot to becoming event managers or event marketers. Pursue A Degree In Relevant Fields.
The instructor is calling out in-person and online participants, giving shoutouts. Hybrid event production is no easy feat, but Peloton has mastered all that Brandt and Will advise. “These are hybrid event studios with full lighting, multiple camera angles, moving cameras, and tally lights. High Production Value.
The Event Tech Podcast hosts believe that eventtechnology is an amazing foundation for events. Today, they discuss yet another amazing eventtechnology solution: data-based matchmaking services. Helena elaborates on how she ended up in the eventtechnology space. It was a game-changing moment.”
Bonus points if you’re already doing some, or all, of these smart approaches to your next event. Whether it is bottles of water or cans of soda, there can be a lot of waste produced just keeping your attendees hydrated. More: Making Your Event Environmentally Friendly By Planning Ahead. The Amount of Paper. Waste Management.
Brandt’s mantra of the year is “design first, then think technology” And the same goes for exhibitions. “We were forced online, but we do have a choice with what we do with that and how we deal with our various stakeholders. “If you have vendors that are looking for targeting, online is great.
And in my head, I kept relating that back to my knowledge of the events world. Just because there are so many event planners and extroverted attendees that are itching to go back to in-person meetings, doesn’t mean that some attendees haven’t been absolutely in the virtual environment.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
The big fear is that if we start doing more for hybrid and start giving it away for free , [attendees] are not going to come to our events now that they’ve had a taste of what it’s like to stay home. You gave your online audience the worst seat in the house and expected them to be happy with it.
For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Continue to train staff on hybrid meeting planning.
In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace. Audiences have grown accustomed to a better standard in live streaming and consuming event content online. EventTechnology: A Worthy Investment. How can they do that? .
“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of EventTechnology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live! webinar, “Top Event Tech Tips From a Year of Change.”.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts. In the weeks leading up to the event, have at least one technical rehearsal to review the order of events, workflow and technical needs.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A list of best event platforms to use in 2022 ! The result?
As we start to incorporate more event apps and connect virtual attendees with the in-person audience , we’ll need support onsite for the eventtechnologies themselves. Event support used to be just one help desk with one person at it.” Come here’ And the same thing applies to our online platforms.”
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.
Industry experts and thought leaders will be taking the floor in these free 20-minute sessions, including Endless Event’s Will Curran , Salk Institute’s Sergei Gepshtein, Marriott International’s David Kepron, and many more. Aside from AR and VR, other topics include wearables, man-machine interfaces, and online video. Click To Tweet.
The event industry is propelled by continuously evolving eventtechnology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. AI’s role is multifaceted — from customizing attendee experiences to optimizing operational tasks.
Will and Brandt are joined by a regular guest on the Event Tech Podcast: Endless’ very own Kyle Kocinski. As the mastermind behind the top 22 event platforms to use in 2022 , he has a great grasp of where things are going in the ever-evolving world of eventtechnology. ” “I agree,” says Will.
The global pandemic forced event planners to think differently and to embrace technology to offer an engaging online experience. The positive results include more far-reaching events with often larger audiences and international speakers. Let’s try and do all the things for a virtual event. Crellin said.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
Eventtechnology wasn’t even a thing back then. And as we floated through the years, we saw a lot of returns on our early adoption of technology, particularly as it aligned with the community. “The website, content, and building your brand were among your first steps,” summarizes Will. How do I go about that?
For years, the event industry has operated on an “If it ain’t broke, don’t fix it,” approach. Event organizers want to focus on delivering exceptional experiences to attendees via smooth-running events. Technology will allow for even more blending between virtual and in-person worlds. This resistance makes sense.
Some of the primary upcoming concerns for event organizers will include re-organizing events with the limited timescale, adhering to strict safety guidelines to protect their guests and attendees, and discover solutions that potentially curb the spread of the virus. Post-pandemic events will notice a surge in personalization.
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