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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.

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Events in 2025: Creating a Foundation of Connection

Smart Meetings

Hybrid formats blur the lines between in-person and digital experiences, inviting remote and on-site attendees into shared moments, where everyone feels like they have a seat at the table. Similarly, inclusivity in 2025 will go beyond checking boxes; it’s about creating spaces where attendees feel free to show up fully as themselves.

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MICE professionals

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Why All Event Planners Need An Entrepreneurial Spirit

Endless Events

Today’s iconic guest, Deanna Nwosu , thinks that all event and meeting planners should nurture an entrepreneurial spirit. For almost 20 years, Deanna has worked on fundraisers, conferences, trade shows, and other events ranging in size from 10 to 20,000 attendees. Do you consider yourself an entrepreneur? Onto the next question.

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What Planners Can Learn from the CrowdStrike IT Blackout

Smart Meetings

Travel and meeting risk trainer offers insights for the future The news Friday morning that an update from the software protection company CrowdStrike crashed travel, emergency, hospital and banking systems all over the globe, was a reminder of the risks of planning events in a highly networked world. Example: What if cell service goes down?

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What Planners Can Learn from the CloudStrike IT Blackout

Smart Meetings

Travel and meeting risk trainer offers insights for the future The news Friday morning that an update from the software protection company CrowdStrike crashed travel, emergency, hospital and banking systems all over the globe, was a reminder of the risks of planning events in a highly networked world. Example: What if cell service goes down?

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Black History Month Highlights Rich Legacy of Contributions to Hospitality

Smart Meetings

ESPA President Jacquelyn Denise Reid on how hospitality can expand the definition of inclusive Celebrating the contributions of more than 13% of the U.S. I also use the opportunity to speak to students about the groundbreaking accomplishments of Black people in finance, medicine, technology, science and in hospitality.

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New and Renovated: Most Anticipated of Openings of 2025

Smart Meetings

The most anticipated openings of 2025, alongside big plans for brands, show how hospitality continues to evolve. Travelers seek a distinct sense of place, and the intentional thought behind this rebuild makes clear that the hospitality industry is committed to providing it.

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