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If that truly is the case, another question quickly arises: how to promote events without socialmedia? How effective is socialmedia marketing anyway? Community is one way to go about promoting events without socialmedia, but it’s not just any community that will do. ” Lean On Your Sponsors.
Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Most attendees walk around events with immediate access to socialmedia.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Guests: More Than Just Attendees. What does it really take to engage socialmedia audiences?
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?
However, getting the desired number of attendees isn’t an easy job. Fortunately, with the help of socialmedia , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of socialmedia. Yes, socialmedia helps here too. Easier organization.
As a production company, we get a lot of questions about virtual attendee engagement. Particularly about how to come up with strategies that make attendees happy and eager for more, both during and after the fact. In the past, we discussed the importance of paying attention to virtual attendee engagement every step of the way.
It works by accessing the emotions and the motivations of attendees – because, at heart, we like to collect, complete and compete. Aside from focusing on the usual logistics, you’ll also learn to be sensitive to human-oriented experiences which can be more important when it comes to attendee engagement. Generating positivity.
From the choice of platform to the intricacies of re-enacting the in-person experience, planners have their plates full. Because this time around, you’re not just competing with attendees’ phones. Sure, engaging remote attendees is harder than engaging those who are physically present. You want your attendees to be hyped!
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?
Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. which can include channels for each conference track.
Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can event organizers measure and increase attendee retention ? The answer is to lean on analytics.
While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.
An estimated 1,700 attendees passed through the West Hall doors at Los Angeles Convention Center the second week of December. A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. is an annual tradition. This year was no exception.
Thanks to socialmedia—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Is it an opportunity for attendees to meet like-minded professionals or is it a chance to interact with potential future business partners? Regular attendees will know what to expect and what to bring.
We’re getting down and dirty with event socialmedia today! As you already know, we live in a day and age where people communicate more through socialmedia channels than any other platform. And trust us on this one, having good socialmedia backing for your event is something you will want to do.
That’s why we’ve put together this list of creative ways to connect your attendees. Use technology to better connect your attendees. From event apps to and matching software to wearable technology and private socialmedia groups, there are a ton of different ways to use technology to enhance your events.
“Is that going to happen through socialmedia? ” Will says it’s important both audiences share the same platform so they can interact with each other. When Virtual Attendees Feel Left Out. As the online attendee, I got to participate in the team building. Then, someone else can come and use it.”
The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Registration & Attendee KPIs. Attendee demographics : age, region, job title, industry.
No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. From missions and challenges to competitions, there are many ways to make your attendees feel truly immersed in the experience.
Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. There is space for quality smaller players as well. Is Bigger Better?
After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another. Budget-friendly tip: You can save a lot by axing traditional catering altogether and letting your attendees go for lunch off the site.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Here are my top tips for maximizing attendee engagement and delivering an event that offers real value for all participants. Invest in excellent hardware.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Display Ads Display ads are an excellent channel for driving top-of-funnel awareness.
The recent death of a participant at an event due to a food allergy led a number of event organizers to comment about event planners taking attendees health concerns seriously. It is with deep sadness, outrage, and disappointment that I reflect on the recent avoidable death of an event attendee due to a food allergy, she wrote.
Key Challenges for Meeting Planners: Budget constraints and cost-saving goals Finding venues or suppliers with flexible options Creating seamless, memorable attendee experiences Dependable communication and quick responses By understanding these pain points, your digital marketing efforts can address their needs front and center.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Its about bringing all the moving parts together in a way that feels effortless to your attendees while ensuring nothing slips through the cracks behind the scenes.
As part of our ongoing commitment to progress and improvement, we’re changing platforms. In this episode of the Event Tech podcast , Will shares why he’s decided to make the shift, what he’s excited to implement in the new #EventProfs community, which platform the community will use, and what you can expect in the coming weeks and months.
There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. Checking to see how many people have registered as attendees to your event is one of the easiest ways to measure event success. Attendee Engagement. Attendee Retention. Event Registration.
Turn your event attendees into event participants. If you can get your ordinary attendee asking questions, sharing his experience on socialmedia and having a great time your event is a success. Imagine that you are an attendee at your event. Socialmedia worthy location can be a hit by itself!
Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. But by doing so, they lose an opportunity to market to freshly-inspired attendees who, if they had a positive experience at the event, feel far closer to your brand or organization than before. .
It’s not just that technology appeals to our attendees. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Event technology allows attendees to message each other before, during, and after the event , making it easier than ever for people to network. .
The event venue is where attendees eat, drink, network, and engage with your content. That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. For virtual events, the event platform is the venue. A virtual event platform is software that lets you host events virtually.
Think about your attendees, both in person, and remote – they all matter just as much! What platform will it be in?”, ” Event Live Streaming: Platforms. “An important thing to keep in mind is that your audience needs to have one of those socialmedia accounts in order to watch”, Will reminds.
There are different ways in which you can achieve your event goals and objectives, not to mention each event has a distinct set of attendees and stakeholders. Depending on your event, you might be interested in measuring attendee satisfaction, gross revenue, sponsorship satisfaction, NPS, or session analytics.
You want to kick off an event that not only delights attendees but also delivers quantifiable results for your brand. In-Person and/or Virtual Attendees Per Session. We like this KPI because it can tell you which presenters, sessions, topics, and locations were more popular with attendees. Which metrics are meaningful?
Focus on providing educationals yet engaging content with enough balance between words, text, video, and attendee engagement tricks. #2 Just because we live in the 21st century and technology is pretty much ubiquitous, that doesn’t mean every attendee is tech-savvy. 5 Choosing The Wrong Platform. 2 Overcomplicating.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. Communities Live On Event Platforms. On event platforms, of course!
Registration is a good indication of event quality and attendee demand. . Even so, tracking registration figures over time for similar types of events can help you gauge attendee interest. . Not all attendees will fill them out, but you can glean a lot of information about your event from surveys. SocialMedia Mentions.
If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular. What value will attendees get from your event?
While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtual event. Will you require attendees to log in to the app or virtual event?
Yes, it’s time to bring together virtual and in-person knowledge so as to create riveting and immersive experiences for attendees. The lack of a stand-in for your virtual attendees will only sour the experience for them. But the virtual attendees? Going For The Wrong Platform. Dense Content. Not so much.
Intuit as a platform may be mostly about numbers and finances, but they haven’t forgotten the power of engagement. This was apparent at their QuickBooks Connect Conference, which demonstrated different techniques to keep their attendees happy and engaged. There are four basic needs for every attendee. Click To Tweet.
?? The Best of the Best: Engage From Afar: Virtual Audience Engagement – Keep Your Remote Attendees Happy! April 8 – 1:00 pm CDT – Will is hosting a free webinar with PCMA focusing on Choosing a Digital Events Platform. ?? Virtual Event Possibilities: How Far Can You Go? Thank you all ??. 14-minute read).
Now that your attendees are no longer physically present, engagement becomes more important than ever, and an event app can go a long way in helping you out with this. And if you’re looking to promote your main sponsor, push notifications that remind attendees about sponsored sessions or offers is also a great way to do so!
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