Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

The MICE Blog

MARCH 27, 2025

The short talks on specialized travel drew strong interest, while the AI session filled the room with curious attendees. Unexpected Problems: Rail strike & emergency plan : With packed suitcases and anticipation for the conference, attendees were abruptly stopped the evening before departure: German rail strike on arrival day!

Conference 130

Conference Sustainability Tourism Tourism 130

Convene by PCMA

JANUARY 24, 2022

Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. A Freeman attendee profile conducted in October 2021 polled more than 5,400 respondents across widespread industries. There were several key findings from this research: Point 1: Delta shook attendee confidence. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Smart Meetings

MARCH 3, 2023

Formerly a postgraduate in public relations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Moving from one working world to another, Pereira emphasizes the importance of communication.

Event Planning 246

Event Planning Advertising Hospitality Public Relations 246

Smart Meetings

MARCH 29, 2024

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. He will pursue meetings with 200-2,000 attendees from organizations based in Arizona, New Mexico and the upper Midwest.

Tourism 255

Tourism Tourism Promotion Hospitality 255

Convene by PCMA

NOVEMBER 1, 2024

Attendees want to discover products and companies they haven’t seen before, and that means new companies need to be easy to find. These extras give attendees a reason to visit and increase the time they spend there, meaning exhibitors have more opportunities to make meaningful connections.

Promotion 59

Promotion Public Relations B2B Audience 59

The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Gallen Convention Bureau with their expertise and close contacts at the local hotels is ready to offer assistance in allocating rooms to event attendees.

Conference 264

Conference Advertising Speakers Communications 264

Convene by PCMA

JULY 15, 2024

Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Elevated matchmaking: Facilitate meaningful networking by generating relevant connections with exhibitors and potential partners that align with attendee profiles and goals. Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

OCTOBER 24, 2024

21, 2024 Where: ChowNow Headquarters, Los Angeles, California Website: TheChefConference.com 2023 Attendees: 150 A new gathering for culinary professionals has been freshly prepared: The Chef Conference, a bicoastal event that debuted in April in Philadelphia, led by hospitality law expert and chef Mike Traud, JD, Ed.D. The one-day L.A.

Conference 52

Conference Public Relations Panel Hospitality 52

Convene by PCMA

OCTOBER 4, 2021

As news of escalating infection rates from the COVID-19 variant hit, attendees, exhibitors, and other show stakeholders understandably started to get spooked. If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug. Attendees want in-person events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

AUGUST 22, 2022

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. Interview attendees and speakers on a topic. Conduct person-on-the-street interviews with speakers, attendees, and exhibitors about the hottest industry topics.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

DECEMBER 16, 2019

So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins. After the attendee gets through the series of 10 questions, they are done.

Networking 194

Networking Events Conference Platform 194

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. By developing tailored programming, targeted marketing, and strategic partnerships, we can create value for both existing and new attendees.

Trade Show 52

Trade Show Social Media Events Trends 52

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Unreliable WiFi.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

DECEMBER 7, 2021

Email marketing may win back some loyal attendees, but it won’t make up for the losses we’ll likely see in markets where the rebound is slower. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. .” — Anjia Nicolaidis, director of international marketing. based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

JULY 31, 2018

I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Your logistics team will be responsible for the execution of the event.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

JANUARY 19, 2023

Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more. Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel. Prioritize DEI.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0,

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

OCTOBER 31, 2022

IBIE also called on the power of micro-influencers by encouraging attendees to use a referral marketing tool upon registering. IBIE targeted attendees interested in adding cannabis-infused baked goods to their product mix with a new pavilion, exhibits, and a dedicated education track. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

MARCH 16, 2022

Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. Michael Engard is a web developer and UX/UI specialist at mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. Your website looks good — everywhere.

Website 111

Website SEO Automation Social Media 111

Endless Events

MARCH 24, 2020

“And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. So she’s sitting back and she’s actually outside of the studio, completely away just like a regular attendee would be. “I mean for us it’s sort of like CES.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. What value will attendees get from attending? ” Attendees should be able to understand precisely what they will receive from attending the event. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. Event marketing focuses on promoting your event to attract attendees and generate interest.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 6, 2022

We know that attendees want to be actively engaged in the experience, so why not call them participants , instead? Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Retail 98

Retail Public Relations Events Regulations 98

InEvent

FEBRUARY 14, 2023

Running a successful public relations campaign can help boost the number of your event’s attendees. If many people attend your event, you can achieve the goals you set out to achieve with it in the first place.

Promotion 52

Promotion Public Relations Events Attendee 52

Convene by PCMA

AUGUST 7, 2023

That frees us up to explore more, because we don’t have to spend time — and our budget — creating complicated composite Photoshop files just to find out that something doesn’t work.” — Kacia Reilly , Group Director, Creative “We’ve always known that localization is essential for hitting attendee-acquisition targets.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JUNE 30, 2022

We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. Staying Silent May Not Be an Option.

Public Relations 52

Public Relations B2B Audience Social Media 52

Social Tables

JULY 31, 2018

I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Create your sponsorship package.

Sponsors 97

Sponsors Logistics Vendor Events 97

Travel Daily Media

SEPTEMBER 4, 2024

Speakers and attendees will exchange ideas on Net Zero and the role of green transformation in tourism development, thereby proposing solutions to achieve green transformation and develop Net Zero tourism in the tourism industry.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Reinvent yourself, evolve, change.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59