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Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study

Smart Meetings

Do you know the reasons your attendees show up at your events? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner.

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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking. Attendee Tracking: The Basics.

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6 Attendee Retention Tips: Keep Your Audience Coming Back

Endless Events

Attendee retention rate is one of the most important event KPIs. When event planners measure how many attendees have attended their events before, they are getting insights into attendee loyalty. So, how can event organizers measure and increase attendee retention ? Boost Attendee Retention With Gamification.

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6 Tips for Keeping Attendees Tuned In During Your Online Events

Smart Meetings

While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.

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Events in 2025: Creating a Foundation of Connection

Smart Meetings

Hybrid formats blur the lines between in-person and digital experiences, inviting remote and on-site attendees into shared moments, where everyone feels like they have a seat at the table. Similarly, inclusivity in 2025 will go beyond checking boxes; it’s about creating spaces where attendees feel free to show up fully as themselves.

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What Metrics Should You Use for Attendee Engagement?

Endless Events

Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and attendee engagement as a measure of an event’s success. That’s why we’ve brought on an expert on all things attendee engagement metrics, Ryan Costello. I was like, what else can I do?

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Caesars Wellness Road Show Event Resonates

Smart Meetings

The Business Case for Alert and Focused Attendees David T. Ask attendee as part of registration what wellness means to them and what they would like to participate in. That does not mean that every event needs a 6 a.m. yoga class, fun run or weight lifting session. His advice?

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