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Whether you’re planning a company event or an exhibition, it’s key that attendees all have the ability to efficiently communicate with one another and engage with the content. It’s not just the attendee who saves some money, it’s also the event planner. The only barrier left standing in the way is language.
Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. Planners did not seem to be in synch with attendee priorities in a few areas. Marketing and promotion. percent used video. percent used video.
This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue. Give attendees a deal on your next event. Give attendees a discount code on the last day of the conference that is only good for the next 30 days. Optimize each for SEO.
This was apparent at their QuickBooks Connect Conference, which demonstrated different techniques to keep their attendees happy and engaged. Of course, at the core of the event was a set of relevant and directly-usable content that the attendees could take home. There are four basic needs for every attendee. Click To Tweet.
To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events.
While English is still the language of choice for many events in the United States, having the ability to express ideas in your audiences’ native language is a valuable way to connect with attendees who would otherwise entirely miss out on the experience if they didn’t speak the presenter’s language. . What this trend means for event venues.
Planning a successful event starts by recognizing that attendees are looking for more than an event — they’re looking for an experience. While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement. Figure out who your potential attendees are.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It is about letting your target audience know that you are hosting an event and transforming this audience into your attendees. Event Launch and Registration. Registration Closing.
Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Elevated matchmaking: Facilitate meaningful networking by generating relevant connections with exhibitors and potential partners that align with attendee profiles and goals. Vice versa?
Dynamic Registration. For example, some attendees might want to experience the event in person, while others might want to participate virtually. Bizzabo offers a dynamic, personalized registration experience that enables organizers to segment the event by attendance, ticket, location, or other categories. Where exactly is it?
Successful event communications is the gravity that pulls prospective attendees through your registration process. You’ll have a tough time persuading attendees to return next year. Second, dynamic websites let you track sign-ups and promote lagging sessions while people are in the registration flow.
of attendees say they expect in-person conferences to use modern technology (e.g. This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface.
At the first glance it’s fairly obvious: get more attendees to register for our event, but we can be more specific. For example, we can break down the marketing objective into: Total number of registrations. Number of free registrants. Number of paying registrants. Number of discounted registrants.
The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.
The best event websites drive scores of registrations. It attracts attendees and engages them with helpful information about your event. Make life easy with a single platform streamlining the entire user experience, from registration to networking and onsite engagement. Remember SEO. Let’s get started.
banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., Drive registration, increase ticket sales, and boost attendance with captivating digital marketing campaigns highlighting the best you have to offer. What type of attendee do you want to attract? mobile app ads) Text messaging (e.g.,
An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. It’s important to understand that a proper event website is more than simply a website with an online registration function embedded. Informative. Let us begin with the first step.
Bizzabo’s website builder lets you embed external widgets, but you can also embed Bizzabo's registration, agenda, and speaker widgets to any custom website. Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure.
Bizzabo’s website builder lets you embed external widgets, but you can also embed Bizzabo’s registration, agenda, and speaker widgets to any custom website. Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure.
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved SEO rankings : Combining PR activities and marketing efforts can help you get a coveted spot on the Google search page. It must also help to drive sales.
Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The in-person attendees can enjoy face-to-face networking and great food from your caterer. Create activities that allow both attendees to participate in real-time.
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Incentivize Teams To Drive Registrations Historically, marketing has been a one-to-many approach. Are event marketing and event promotion the same thing?
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Incentivize Teams To Drive Registrations Historically, marketing has been a one-to-many approach. Are event marketing and event promotion the same thing?
33% sponsored an email blast to the attendee list. One of the challenges with multiple logos on printed signage or a banner is attendees consider it to be ‘logo soup.’. Record your breakout sessions and give attendees a sponsored card that will allow viewership of them for the next 12 months. Optimize each for SEO.
And when nobody knows, don’t be surprised to learn you have zero attendees. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Get Positive Reviews from Attendees about Your Previous Events.
In this era of rapid change and fierce competition for attendee attention, mere budgeting is no longer enough. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Food and beverage: Planning catering expenses is key to satisfying attendee appetites and preferences. With 19.5%
Because digital options provide attendees with a contingency plan in case of unforeseen circumstances that may prevent travel. Without careful planning, registrants may not attend, attendees may leave early, and exhibitors may not attract high-quality leads. Ask attendees about their interests and goals when they register.
For example, let’s say an events company wants to run a festival for 15,000 attendees, with an expected cost of a ticket being $200. Here is what you need to account for: Manager payroll Event sign-in and registration (using electronic signatures ) Website and tech-related costs Public and regulatory consultations.
According to this report , 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. 84% of event attendees say that they have a more positive opinion about the company, brand, product, or service being promoted after the event.
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