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Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. What are they, what’s their use in the events industry, and are they the next big event technology trend? Tune in and find out. NFTs: Hype.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing Event Technology Trends 2022. Brandt and Will give the audience a one-hour rundown of event technology trends of 2022.
A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking. Attendee Tracking: The Basics.
That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. It works by accessing the emotions and the motivations of attendees – because, at heart, we like to collect, complete and compete. You see, gamification has a lot more to do with psychology than technology.
You need to get sponsors to foot part of the bill for the event. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production.
And as we embrace event technology as the base of our events , they’re becoming increasingly more important. How we communicate with our attendees matters, so it’s vital to learn what mode of communication they prefer and not be too spammy. Will and Brandt first talk about notifying event attendees via email.
Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and attendee engagement as a measure of an event’s success. That’s why we’ve brought on an expert on all things attendee engagement metrics, Ryan Costello. My sponsor dollars went through the roof.” .
While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. Technological considerations play an important role in creating RFPs. Technological considerations play an important role in creating RFPs. Your technology can make or break your event. Type of Event.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. They use basic metrics like number of attendees, leads generated and social media mentions. The reason? Personalized Experience.
Focus on providing educationals yet engaging content with enough balance between words, text, video, and attendee engagement tricks. #2 Just because we live in the 21st century and technology is pretty much ubiquitous, that doesn’t mean every attendee is tech-savvy. How well do they deal with technology?
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Registration & Attendee KPIs. Attendee demographics : age, region, job title, industry. The average revenue per attendee. Financial Event KPIs.
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? Without it, attendees lose interest and log out. Integrating Emerging Technology. Physical events, on the other hand, rely on “the experience” and surroundings.
Here at Endless, we frequently produce virtual events managing all of our clients’ technology (from cameras to software, when I say ALL). Furthermore, you will need to decide how attendees will gain access to the virtual event. Will attendees be provided with a log-in code? And what will you do to keep your sponsors happy?
From missions and challenges to competitions, there are many ways to make your attendees feel truly immersed in the experience. Therefore, event gamification incentivizes your attendees to become active participants by adding game-like features to your event. Promote Attendee Communication With Icebreakers. How To Gamify Events?
You want your attendees to be excited and impressed from the very first moment they arrive. Your attendees first impression will set the tone for the rest of the event. Projection mapping technology allows you to give even the mos t mundane venues a gorgeous makeover. Leverage Technology. Imaginative Projection.
These went from all things attendee engagement to more specific tech-related issues. Truth is, a digital experience can cost anywhere from $3,000 to $300,000, and even reach seven figures depending on several aspects, from the technology employed to how much labor is necessary to get things going. Have you adjusted their packages?
This comprehensive guide will delve into the intricacies of conference management, from the initial planning stages to post-event analysis, equipping you with the knowledge and tools to navigate challenges and leverage cutting-edge technologies to ensure your event’s resounding success.
That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. What value will attendees get from your event? Source Event Sponsors One of the biggest hurdles for event planners is cost. To find event sponsors, you must start your search ASAP.
Key Challenges for Meeting Planners: Budget constraints and cost-saving goals Finding venues or suppliers with flexible options Creating seamless, memorable attendee experiences Dependable communication and quick responses By understanding these pain points, your digital marketing efforts can address their needs front and center.
Attendees will be in multiple locations, and with that, the way they consume content is going to be different. Virtual attendees are not going to sit through long sessions; they’re going to want more bite-sized content with more dynamic production created for their screen viewership. Hybrid Models. The Numbers. The Solutions.
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. The pandemic ushered in changes that many event planners are still getting adjusted to, such as the normalization of virtual events, futuristic event technology, and new ways of delivering content.
Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? Since event registration is the first point of contact for your attendees, we think it’s important to make the best of it! And they want to know that ASAP – when attendees register. Browsing is limited.
Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Yes, it’s time to bring together virtual and in-person knowledge so as to create riveting and immersive experiences for attendees. The lack of a stand-in for your virtual attendees will only sour the experience for them.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! What we’ve been preaching instead is a radical shift in your event planning mindset: putting event technology at the center of your event strategy. And so naturally, the market followed.
At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy. Attendees can watch the panel and interact in the live chat, but there’s very little two-way communication available. The bottom line is this: attendees in a Zoom call lack agency. Registration & ticketing.
Attendees’ Bandwidth Ability. Because everyone involved in the experience – you, the attendees, the speakers, the entertainment – will be attending the event remotely. And obviously, this is all possible thanks to technology and a quality Internet connection. Let them know what the ideal bandwidth is.
But with news of the Omicron variant changing day-to-day, conference organizers and sponsors are using the skills they’ve acquired in Covid times: flexibility and leveraging virtual options to replace some face-to-face experiences. At CTA, we believe passionately that innovation and technology will make a better world,” he said.
We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. And not just directed at attendees, but coming from your side too! Just having the page alone provides you with a place to share the latest news, sneak peeks, and valuable information with your attendees.
The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. As in-person events gain momentum, attendee expectations are higher than ever. Read More : IMEX22 Welcomed Record Number of Attendees. Attendee Benefits.
Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. Maintain the Momentum Afterward.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. To help out, here are a few ways to encourage attendees to provide their feedback: 1. Onsite polls.
That’s because event platforms collect data about registration, attendee behavior, their feedback about the event, engagement levels, and more valuable insights. Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. Event Apps To The Rescue.
For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Continue to train staff on hybrid meeting planning.
They give us concrete advice on building out backup plans and communicating with attendees, sponsors, and exhibitors. How do you provide value when only 25% of registered attendees show up at your in-person event? “Tell your attendees what your plan B is. “We need a technology plan. .”
In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. Cvent recently partnered with communications marketing firm Edelman to survey more than 1,000 event attendees to find the why behind event attendance. Streamline communication through attendee messaging.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. The following tips will allow you to leverage technology to: Improve Covid safety. What if travel policies change, and speakers, attendees and sponsors start to cancel? The venue was perfect and the speakers top-notch.
Events are all about creating connections—connections between attendees, connections between an organization and its members, connections between a brand and its audience. We’re not here to hate on cocktail mixers, we just think there’s a better way to connect your attendees. Networking games that incorporate technology: 1.
Asynchronous hybrid events have emerged as a solution to many hybrid event challenges , such as continuous audience engagement, picking the right venue, and sufficient bandwidth for attendee support. There is no need to juggle between the virtual audience on one side and the in-person attendees on the other. Source: IBTM World.
Kyle says that he and his team considered over 500 event technology providers and ranked them based on several parameters. “That was one of the key features that we’re not seeing enough in event technology today,” Kyle says. It’s really about putting on the shoes of your attendee or sponsor,” says Kyle.
“Planners have to worry about their sponsors, stakeholders, executives, and attendees. How can they know whether an event technology solution will be well-supported? Post-event follow-up is another important aspect of great customer support in event technology. Customer Support Spotlight: Hubspot.
And how many times do you find yourself brainstorming ways to make events better for your attendees? And what that means is what your attendees are telling you about their behaviors. There are lots of different insights that you can gain by paying attention to what attendees do specifically when attendees have options.
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