Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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Eventtia

MAY 24, 2024

Virtual trade shows are a fantastic forum to bring people together to discuss business, create new connections, and generate business. Swapping the show floor for a virtual space doesn’t need to be a headache, nor should it hinder your attendees’ expectations of a trade show, which is where this article comes in.

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InEvent

JANUARY 23, 2024

Trade shows offer a valuable opportunity for businesses to connect with prospects, showcase their products and services, and generate leads. However, with the vast number of exhibitors and attendees at these events, it can be challenging to stand out from the crowd and attract traffic to your trade show exhibition.

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Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

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Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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Stova

JUNE 17, 2022

While you hope that the trade show you’re working with has set you up for success, it’s also important to consider what you can do to drive traffic to your own booth. Driving traffic to your sponsor and exhibitors’ booths is a top priority as both an event organizer and an event sponsor yourself.

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Skift Meetings

APRIL 11, 2024

Registration trends show that attendees are still registering for events later than before the Covid pandemic. The sense that attendees are waiting longer to commit to attending a show is not new. The company analyzed over 360,000 attendee registration records for three editions of 30 trade shows over three years.

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Stova

AUGUST 22, 2024

Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. Here are 8 common pitfalls to avoid and the solutions that will ensure a seamless lead capture experience for exhibitors and attendees alike.

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Skift Meetings

APRIL 11, 2024

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance. Miguel Neves Read the Complete Story On Skift Meetings

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InEvent

OCTOBER 23, 2023

Virtual trade shows are immensely popular, as they allow event organizers the flexibility to serve audiences from around the world. Spurred into growth during the pandemic, many event attendees who would normally scorn online events had their eyes opened to the possibilities they present.

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Stova

APRIL 6, 2023

That’s why focusing on trade show ROI is incredibly important. Here’s how to maximize the impact of a trade show booth and improve your trade show ROI. What Is a Trade Show? Think through your pre-show strategy. Don’t forget to engage with attendees on social media, too.

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Convene by PCMA

JULY 19, 2021

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. Then the tailgate trade show was delayed a week because of rain, and local restrictions loosened even more. All photos by Mario Oliveto Photography).

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Convene by PCMA

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. The real goal at a show is to provide attendees with a memorable, favorable, and fun experience that creates a deeper connection to a brand, according to Josh Frisbie, creative director at Hamilton Exhibits.

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Stova

JUNE 8, 2023

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. You’ll also find surefire tips and tools to elevate attendee satisfaction.

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Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Convene by PCMA

FEBRUARY 7, 2024

At large trade shows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear. Humanize your brand.

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Convene by PCMA

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. By the second half of 2022, digital product offerings will be more robust and competitive for segments of the business that are traditionally part of the trade-show and event organizer on-site products.

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ADMEI

MAY 15, 2024

3 Reasons to Hire an Accredited DMC 15 May 2024 In the dynamic realm of event management, trade shows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of trade shows for professionals in the meetings and events industry. These strategies can help.

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Maritz Global Events

JANUARY 8, 2020

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” It throws a wrench in their trade show marketing routine. Case Study.

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Creative Group Inc

SEPTEMBER 1, 2021

Trade shows are good for business. By attracting participants who are interested in your product, trade shows pull in naturally vetted target audiences and create a productive selling environment. The solution, for now, is to reinvest in a virtual trade show. Tracking attendee behavior and capturing leads?

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Hotel Engine

JULY 6, 2022

Then you must not be regularly attending trade shows. We’ve put together a list of the 15 top annual hotel trade shows with a synopsis of what they cover and where they’re happening in the world. There’s even an app available for download that attendees can use to get the most out of this hospitality expo.

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Endless Events

AUGUST 24, 2018

Some might even say they border on cheating, but they always capture attendees attention. Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees. This Checklist Could Save Your Trade Show. Trade shows are intensely competitive. Click To Tweet.

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MeetingsNet

JANUARY 22, 2024

Freeman’s annual gauge of event participants reveals a few differences between attendees of different generations—but many important similarities too. Some examples of other common preferences among different generations of attendees, according to the survey results: • With keynote and other general-session presentations, content comes first.

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Convene by PCMA

OCTOBER 9, 2024

The next generation of event attendees is bringing demographic changes and dramatic shifts in values compared to previous generations. By 2030, three-quarters of meeting attendees will be categorized as Millennials and Gen Z, he said. Last month, for the first time, the number of Gen Z workers overtook Boomers in the U.S.

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Endless Events

JULY 13, 2018

Have you ever considered attendee satisfaction as the primary focus for your events? Dig the Data for Attendee Growth. Driving attendee growth doesn’t mean coming up with gimmicks every time. This way, you gain a holistic view of your attendee growth patterns. Rope These 5 People into Your Trade Shows.

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Endless Events

DECEMBER 2, 2021

For us, it’s time to do business and reunite in person at one of the biggest and most exciting trade shows in our industry: IMEX! Everyone was looking forward to going to IMEX America 2021, especially since the iconic trade show was canceled last year due to COVID. I thought they did a great job.

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Smart Meetings

MARCH 25, 2024

We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. That doesn’t mean we won’t return to Las Vegas, but we wanted to share something new with attendees.” Check out the largest trade show with over 300 exhibitors.

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Convene by PCMA

SEPTEMBER 30, 2024

“We were looking for something that we could offer our attendees that is interactive and gets them engaged and just is fun,” Informa Markets’ Christina Sanchez said about WasteExpo 2024, held May 6-9 at the Las Vegas Convention Center. It was just a really good opportunity to converse with the attendees,” Sanchez said. “We

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Endless Events

OCTOBER 7, 2021

Will brought up the fact that Rachel Wimberly wrote an article for Trade Show News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. How many people came to your show?

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Eventtia

JULY 23, 2019

What makes trade shows truly valuable for your attendees? Is it the possibility of visiting multiple stands and enjoying the brand experience different companies offer? Or maybe it’s the knowledge speakers share during panel sessions? Yes and yes, but it’s also about their networking experience.

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Maritz Global Events

JANUARY 21, 2020

Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.

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Meeting Tomorrow

JULY 8, 2019

Exhibiting at trade shows is a fantastic way to connect with potential customers, try out new products, and network with industry leaders. Below are 7 trade show technology booth ideas you can use to draw traffic to your booth and interact with your audience. Create a Game Show in Your Booth.

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Smart Meetings

FEBRUARY 8, 2024

asks Pfeffer, as he explains what Meet with Momentum helps attendees discover. “We Trade Show at Meet with Momentum The panel discussed at length how to curate experiences that are not cookie-cutter—it gives planners a reason to stay on property and is an opportunity to involve the local community.

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Smart Meetings

OCTOBER 8, 2024

8 was the grand opening of IMEX America 2024 , with a jaw-dropping trade show, unexpected meetups with good friends and exciting announcement after exciting announcement. In the city where business gets done (all day, every day) your attendees want a place to relax. Your attendees certainly will, and well, too!

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Endless Events

APRIL 12, 2021

The biggest fail when it comes to online trade shows with exhibitors is not involving them in the design process.” “How many planners and event technology companies have heard an exhibitor say in the last year: ‘Can I just get the list of all the attendees? Same goes for attendees. ” adds Will.

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Smart Meetings

DECEMBER 15, 2023

As guests entered the convention center, they saw attendees dressed in festive red and green garb all around, from ugly Christmas sweaters to stylish holiday patterns. As guests entered the convention center, they saw attendees dressed in festive red and green garb all around, from ugly Christmas sweaters to stylish holiday patterns.

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Convene by PCMA

JUNE 10, 2024

Lippman’s five key takeaways were drawn from Freeman research — the “2024 Freeman Syndicated Survey of Event Attendees” and the “Freeman 2023 Exhibitor Trends Report” — and shared with the audience of 269 exhibition and convention industry leaders, Convene among them. We know exhibitors want to connect with attendees in advance,” he said.

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